Will Leatherman
Free Lesson

Build Your First AI Agent, Live, for Marketers

45 min
Oct 6, 2026 12:00 PM

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What you'll learn

Why your first agent should produce nothing

It reads what you already wrote and tells you what is wrong with it. That is the one that survives week two.

Write the five rules that give it an opinion

Plus the job description format that stops an agent quietly becoming your co-author.

Tune the rules when the output is wrong

The one skill that transfers to every agent you build after this one.

Break it on purpose in ten seconds

How to know it is really running, and where to put it so you have not abandoned it by week two.

Why this topic matters

Most beginner sessions on this topic explain what an agent is. Across the two most watched, roughly 6,000 words of transcript, the word 'click' appears once. This one builds. You type what I type, and every chapter ends with you holding a file.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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