Experience Design using Behavioral Journey Mapping
Hosted by John Gusiff
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What you'll learn
Introduction to the Make it Toolkit for Behavioral Design
Overview of the Five Laws of Behavior
Behavioral Journey Map vs. Traditional Journey Map
Core Components of a Behavioral Journey Map
Why this topic matters
You'll learn from
John Gusiff
Managing Partner at Customer Centric Solutions LLC
I am dedicated to enhancing customer experiences through human-centered design and design thinking methodologies.
By combining customer jobs-to-be-done research with the design sprint process and the principles of applied behavioral science, I work with my clients to create easier, more effective, and enjoyable customer experiences. That help people make progress in their lives (accomplish their jobs-to-be-done).
My clients have included American Honda, Canada Goose, Citibank, ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.