Discovering Where AI Functionality Adds Product Value Today

Hosted by Jared Spool

Fri, Feb 27, 2026

4:00 PM UTC (1 hour 30 minutes)

Virtual (Zoom)

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359 students

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UX & Design for Today's AI Functionality
Jared Spool
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What you'll learn

Is your process solution-first or problem-first?

AI’s value depends on whether you start with a solution in mind or you’re solving an identified user problem.

Shift your mindset to start with your users’ experiences

Too many teams start with the AI they’re building, then get stuck when they don’t know why anyone would use it.

The 3 dimensions where AI delivers value today

Today’s LLMs do some things well and others poorly. It’s critical that UX folks know AI’s capabilities and limitations.

Why this topic matters

Success depends on the UX team identifying where its AI functionality will deliver real customer value. Too many teams are told to “add AI” without understanding how it benefits users. When the value is unclear, they build the wrong thing. Learn how UX teams can lead the value conversation and create products customers truly love.

You'll learn from

Jared Spool

Center Centre’s Maker of Awesomeness and expert in UX Strategy.

Jared has seen a few things in his 50 years of experience. He’s been in this industry since the dawn of personal computing. He has witnessed how new technologies introduce unnecessary complexity into people’s lives because teams didn’t understand how to build intuitive products and services.


In this Lightning Lesson, Jared explores how UX teams identify where AI provides the most value. You’ll learn how successful UX leaders guide the value conversation so teams build products and services customers actually love.


When UX teams can describe value as something people are willing to pay more for. That’s what makes the functionality desirable. Through user research, the UX team can uncover what matters most, influence the roadmap, and shape what gets delivered. 


Lead with value, and your team stops building AI for its own sake and starts building AI that customers genuinely want.

A Center Centre program

Center Centre – UIE

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