Founder of Marvelous

Google

UN Development

Merve Isler

GTM operator, AI builder, ex-Google community leader, Founder of Marvelous

Turn Tech Week Into Pipeline

Define Tech Week’s business outcome, then find the accounts, people, and conversations that can move it forward.

Design your Tech Week around a revenue outcome

Use the ROOM Framework to prioritize events to attend, host, or sponsor, then build a target list and outreach plan.

Find the right rooms and reach the right people

Capture context, follow up while it's warm, create the next step, and track which rooms generated meetings and pipeline.

Turn IRL conversations into measurable pipeline

Learn to craft and deliver compelling stories that highlight your technical skills and leadership experience to excel in big tech interviews

Principal at BigTech with 18+ YOE

Prasad Rao

Principal Solutions Architect | Co-founder, BeSA (Become a Solutions Architect)

AI edition

AI edition 2

Work with an expert interview coach to build stories across all 8 behavioral themes, then pressure-test them in mock interviews.-- -- --You're a skilled professional who KNOWS you have what it takes to work at big tech. But you haven't cracked those interviews yet.You're impacted by:→ Interview anxiety→ Stories without structure→ Not knowing expectations→ Blanking during behavioral questionsThe fix is a story bank: 8 to 12 prepared stories that cover every theme a Big Tech interviewer can ask about, practised until they're second nature.BY THE END OF 4 WEEKS YOU'LL HAVE<ul><li>8 to 12 stories across all 8 behavioral themes: customer focus, success, failure, conflict, problem-solving, learning and growth, leadership, and time management</li><li>Every story in STAR format with senior-level depth, so you get hired at the right level</li><li>Technical wins told as business impact and leadership stories that show ownership</li><li>A practised "tell me about yourself" and confident delivery: voice, pacing, body language</li><li>A Big Tech-ready resume that clears ATS and the recruiter screen</li><li>Access to a custom AI tool for building and rehearsing your stories between sessions This is not a DSA or System Design interview prep course</li></ul>

8 themes, 8 to 12 stories, one playbook that works in every Big Tech interview

Build your story bank across all 8 behavioral themes

Deliver STAR responses with senior-level depth

Craft stories that land: technical wins, leadership, failure, and conflict

Craft a Big Tech-ready resume that gets you noticed

Pressure-test your stories in live mock interviews

Rehearse anytime with a custom AI tool built for behavioral interviews

Tech ICs and leaders targeting their first Big Tech role

Strong performers who freeze or ramble when asked "tell me about a time when..."

Senior ICs and managers who want the $300K+ role at the right level, not a down-level offer

Learn a proven, practical system for connecting product decisions to revenue, growth, and business outcomes.

Founder, Street Smart Product Manager

Capital One

Amwell

Best Buy

Defense Digital Service

AKASA

Shardul Mehta

Founder, Egress Solutions

Adobe

VMware

Bain Capital

Vista Equity Partners

Mike Smart

The course is under development. This is a high-level preview of what it will cover.

July 2026 Cohort

October 2026 Cohort

The expectations for product leaders have changed radically. As corporate planning cycles begin for FY27, executive teams are forcing product leaders to answer a tough question: What is the financial return on this roadmap?When budget numbers come down, traditional product craft fails in the exec room. You’re left absorbing scope changes, managing pet projects, and constantly re-defending the roadmap.This isn’t a talent problem. You were simply trained for the wrong game. Most PM education ignores how businesses make money.You don’t need another product framework. You need a commercial operating system for capital allocation that speaks the ELT’s language.This course installs that missing operating system.In this masterclass, you’ll:<ul><li>Map your product work directly to your company's revenue model.</li><li>Reframe feature requests into high-leverage investable bets.</li><li>Set pre-commitment criteria to protect core priorities before executive pressure arrives.</li><li>Present clear investment options that force the ELT to accept trade-offs upfront.</li></ul>Step out of the feature factory and position yourself as a business growth leader. Build an FY27 roadmap that survives the room.

Secure Your FY27 Product Budget. Position Your Roadmap to Survive the Room.

Get Executives Aligned Behind Your Roadmap.

Turn Features Into Investable Bets.

Connect Product Work to Financial Outcomes.

Make Better Trade-off Decisions.

Lead Product as a Business Function.

You lead PMs or shape product strategy as a Senior, Staff, Principal, Group PM, Director, Head, or VP at a $50M–$750M B2B company.

You have strategic product responsibility.

You have 7+ years in Product Management and have a strong foundation in discovery, roadmaps, and delivery.

You have deep product experience.

You're open to rethinking product management through the lens of business strategy, investment, and financial outcomes.

You're ready to think like a business leader.

Product leaders and senior PMs in $50M–$750M B2B companies pursuing ambitious growth goals.

Directors, VPs, Heads of Product, Group, Staff, Principal, and Senior Managers driving strategic decisions.

Leaders ready to connect product strategy to revenue, investment decisions, and measurable business outcomes.

The hardest part of automation isn't the tool, it's the choice

Ops automation builder, not hype

Jacob Eells

CS leader who cut 68hrs/week of manual work with automation, not hype.

£200 for this cohort. Price rises for future cohorts once this one's run.

Cohort 1

Most ops leaders don't lack automation ideas. They lack a way to decide which one to build first.So the backlog piles up, "we should really automate that" gets said in every team meeting and acted on in none of them, and the moment someone's out sick or volume spikes, the whole operation turns into firefighting instead of running itself.This isn't a tools workshop. You won't be comparing platforms or writing a line of code. You'll work through the same framework I use to audit real teams, applied live to your own, and leave with a prioritised roadmap: what to build first, what to leave alone, and a version of the case you can actually take to your own leadership.If you've said "we should automate that" and watched nothing happen, this is built for exactly that gap.

Turn "we should automate that" into a prioritised 90-day plan you can defend to your own leadership.

Audit your team's real automation opportunities

Build a prioritisation framework for automation

Tell automation and AI apart, and use each right

Leave with an actual 90-day roadmap

Build the case your leadership will actually buy

Protect your team's judgement, not just their time

For newly appointed ops managers who've inherited a messy process and no clear plan for fixing it first.

For people managers, new or experienced, who want their team's time spent on judgement, not repetitive admin.

For builders who already automate on instinct, but want a repeatable method instead of one-off wins.

Stop guessing at growth. Find your biggest constraint and what to do next.

Ex-Canva Growth PM | Founder, GrowthPad

Canva

Coursera

Shopify.com

Stripe

Jotform

Zain Abiddin

Built subscription growth at Canva as ARR scaled past $3B+

Founding cohort of the Growth Strategy Workshop. Limited to 25 participants.

September 2026 — Founding Cohort

Most teams don’t have a shortage of growth ideas. They have a prioritization problem.There are always more channels to test, onboarding flows to improve, pricing experiments to run, retention issues to fix, and AI tools to try. The hard part is knowing which problem actually matters most right now.That’s where growth teams often lose momentum: too many initiatives, unclear ownership, weak prioritization, and experiments that aren’t tied to the real constraint in the business.This workshop gives you a practical system for cutting through that noise.You’ll bring your actual product or company, map your growth engine across acquisition, activation, retention and monetization, identify the biggest constraint holding back growth, and turn it into a prioritized execution plan.You won’t leave with another folder of slides.You’ll leave with a clear growth diagnosis, prioritized experiment backlog, key metrics, and a 90-day roadmap your team can actually execute.

Go from scattered growth ideas to a clear diagnosis, prioritized opportunities, and a 90-day growth plan your team can execute.

Diagnose your growth engine

Find your biggest growth constraint

Choose the right growth metrics

Prioritize high-leverage opportunities

Design better growth experiments

Build your 90-day growth roadmap

Come with an existing product, company, or growth challenge you can apply the frameworks to during the workshop.

01 — A real product or business to work on

You should understand how your business acquires, activates, retains, and monetizes customers, even if your data is imperfect.

02 — Basic understanding of your growth funnel

Ideally, know a few key numbers such as traffic, conversion, retention, revenue, or customer growth. Estimates are completely fine.

03 — Access to basic business metrics

Founders &amp; Startup Leaders Founders with traction who need to identify their biggest growth constraint.

Product &amp; Growth Leaders PMs and growth leaders responsible for improving acquisition, activation, retention, monetization, or expansion.

GTM &amp; Revenue Leaders GTM, marketing, and revenue leaders who want to turn scattered growth initiatives into a focused 90-day execution plan.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Sales professionals who drive revenue through client engagement and pipeline management.

Startup founders building new businesses, from MVP to scale.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Generating qualified pipeline through inbound and outbound programs — lead scoring, nurture campaigns, and conversion optimization.

Turn Tech Week Into Pipeline

What you'll learn

Why this topic matters

You'll learn from

Merve Isler