Free Lesson
Building the Enterprise AI Marketing Blueprint
30 min
Sep 19, 2026 11:30 AM
What you'll learn
Understand Why Enterprise Marketing Needs an AI Blueprint
Learn why Marketing AI adoption requires a strategic framework for investment, governance, and scaling across teams.
Identify High-Value AI Opportunities in Enterprise Marketing
Learn how to identify marketing AI opportunities using business value streams and enterprise architecture.
How to prioritise marketing AI opportunities
Learn how to prioritise AI use cases using business value, data readiness, and implementation complexity.
Why this topic matters
Add ChatGPT here. Add an AI assistant there. Buy another AI-powered marketing tool. Sound familiar? Most organisations are adopting AI like a collection of disconnected gadgets rather than a strategic capability. This session introduces a framework for moving beyond AI experiments and identifying where AI can deliver measurable impact across the marketing value chain and technology architecture.
