AI Tools and Workflows That Actually Matter for Marketers

Hosted by Manu Jayawardana and Aki Wijesundara, PhD

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AI Growth Marketing Certification
Manu Jayawardana and Aki Wijesundara
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What you'll learn

The AI tools modern marketing teams actually use

Understand which tools are useful for research, content, analytics, and campaign optimization.

How marketers design practical AI workflows

Move from one‑off prompts to repeatable systems that support campaigns and experimentation.

The skills marketers need in an AI‑first environment

Learn how prompting, workflow design, and experimentation are becoming core marketing skills.

How to decide which AI tools are worth adopting

A simple framework to evaluate new tools without creating unnecessary complexity.

Why this topic matters

The number of AI tools for marketing is exploding, but most teams struggle to separate hype from real leverage. This session focuses on the tools, workflows, and skills that actually improve marketing execution so teams can move faster and make better decisions.

You'll learn from

Manu Jayawardana

AI Founder | 35K-User Fintech Exit | Co-Founder Snapdrum | Trained 5,000+

Manu Jayawardana is an AI founder and systems builder focused on helping companies apply AI in the real world.

He previously built and exited Rise AI, a fintech platform used by 35,000+ investors, and is the co-founder of Snapdrum, an AI consultancy helping organizations deploy AI across growth, operations, and product workflows.

Through Snapdrum programs and courses, Manu and his team have trained 5,000+ professionals worldwide in practical AI systems, automation, and AI-driven growth.

Manu’s work focuses on turning AI from experimentation into real systems that drive revenue, efficiency, and competitive advantage.

Currently, Manu is the Co-Founder & CEO of Krybe, an AI voice agent startup in London transforming how businesses automate customer interactions. His experience spans fundraising, scaling products, and leading teams to deliver production-grade AI solutions adopted globally.

Career highlights

  • Co-Founder of Snapdrum — builds production-ready AI systems for Fortune 500s, YC startups, and global Series A–C companies.
  • Exited Founder of Rise AI — created an AI investment copilot used by 35,000+ users worldwide.
  • Co-Founder of Krybe — ultra-realistic voice AI platform with 1000+ users and part of the NVIDIA Inception Program.
  • Creator of the #1 ranked Investment GPT on the OpenAI Store with 30,000+ users.
  • Built and scaled 10+ companies across AI, SaaS, analytics, and EdTech, including a B2B analytics product that grew 10× in one year.
  • Former Entrepreneur First Unlock Fellow, selected for high-potential AI founders.


Aki Wijesundara, PhD

AI Founder | Educator | Google AI Accelerator Alum

Aki Wijesundara is an AI leader with a PhD in Machine Learning and extensive experience mentoring startups at Google’s AI Accelerator. With a career spanning both research and applied AI, Aki has taught 5,000+ students worldwide how to design and deploy production-ready AI systems.

He has worked across cutting-edge areas of applied AI, from LangChain and RAG pipelines to observability and large-scale deployment. As a researcher and educator, Aki bridges the gap between theory and practice, making complex systems approachable and actionable for engineers, founders, and product leaders.

Aki is also a frequent speaker and advisor to organizations adopting AI, helping them transition from experimentation to production at scale.

Career highlights

  • Ex–Google AI Accelerator researcher focused on responsible AI and applied ML.
  • PhD in AI & Cognitive Systems with published research across top universities.
  • Former researcher with teams affiliated with MIT, University of Oxford, & King’s College London.
  • Co-founder of Snapdrum — delivered AI systems for finance, education, and healthcare.
  • Built and deployed AI product pipelines used by PMs, startups, and enterprise teams.
  • Instructor for multiple AI builder programs, helping 500+ professionals ship AI features fast.


Previous Students from

Google
Boston Consulting Group (BCG)
Meta
NVIDIA
OpenAI

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