Free Lesson
How to Decide Which Growth Experiments to Run
45 min
Oct 27, 2026 8:00 AM
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What you'll learn
Identify experiments worth pursuing
Learn to distinguish promising growth opportunities from ideas that are unlikely to justify the time and resources.
Prioritise ideas using evidence
Score experiments by Impact, Confidence, Effort and Traffic to make prioritisation more objective.
Build a focused experimentation backlog
Turn competing ideas into a prioritised pipeline, with clarity on what to run first — and what not to pursue.
Why this topic matters
Most teams have more growth ideas than they have time, traffic or resources to test. Without a clear way to prioritise them, decisions can be driven by instinct, stakeholder preference or whatever feels most urgent. This lesson will show you a practical, evidence-based way to decide where to focus — so you can spend your time and resources on the growth opportunities most likely to make an impact.
