Evidence-Driven Experiment Prioritisation Workshop
Andy McKenna
CRO & experimentation consultant
Learn to build a prioritised experimentation roadmap you can explain and defend.
Most teams don’t struggle to generate experiment ideas — they struggle to decide which ones deserve attention first.
When evidence, impact, effort and stakeholder priorities are competing, it’s easy for decisions to become subjective or driven by whoever has the strongest opinion.
This workshop gives you a practical framework for making those trade-offs visible, comparing opportunities more consistently, and building a prioritised experimentation roadmap you can explain and defend.
What you’ll learn
Turn a backlog of competing experiment ideas into a clear, evidence-based prioritisation roadmap you can explain and defend.
Evaluate ideas using effort, impact, confidence and reach
Compare competing opportunities consistently
Avoid prioritising purely on opinion or stakeholder pressure
Make the reasoning behind priorities visible
Connect evidence to scoring decisions
Explain priorities clearly to stakeholders
Identify the highest-value opportunities
Sequence what to test first
Leave with a clear next move
Work through your own ideas during the session
Challenge assumptions using a consistent set of criteria
Leave with a repeatable method you can use again
Workshop agenda
Diagnose the backlog
Identify the problems, opportunities and evidence behind the ideas competing for attention.
Score ideas using a clear framework
Assess effort, impact, confidence and reach so competing opportunities can be compared more objectively.
Challenge and refine the priorities
Pressure-test assumptions, discuss trade-offs and make the reasoning behind each score visible.
Build your experimentation roadmap
Use the results to decide what to test first, what to defer and what needs more evidence before progressing.
Learn directly from Andy
Andy McKenna
CRO & experimentation consultant and educator | 1,400+ students taught
Who this workshop is for
CRO & experimentation practitioners who need a clearer, more defensible way to decide what to test next.
Growth, marketing & product professionals balancing competing ideas, roadmap priorities and limited resources.
Product professionals balancing competing roadmap priorities, stakeholder requests and experimentation opportunities.
Prerequisites
No advanced CRO or experimentation experience is required.
You’ll get the most from the workshop if you bring a real backlog, set of ideas or current prioritisation challenge to work through.
What's included
Live sessions
Learn directly from Andy McKenna in a real-time, interactive format.
Live 2-hour workshop
Work through a practical prioritisation framework in a focused, interactive session.
Prioritisation templates
Get the tools and worksheets used during the workshop so you can apply the framework again afterwards.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Workshop recording
Revisit the session and key discussions after the live workshop.
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Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
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Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort£209
GBP
7–9am EST