Will Leatherman
Free Lesson

Send 100 Personalized Videos Without Recording 100

45 min
Oct 13, 2026 12:00 PM

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What you'll learn

Record once, then make every send specific

One base video and the layer that tailors each send to the person opening it, from something real about their account.

The 4 fields worth personalizing

Which fields earn the reply, and the ones a buyer reads as a mail merge.

Check all 100 sends before they go out

A pre-send check that catches a broken field before it reaches 100 people.

Why this topic matters

Personalized video works and recording 100 of them does not scale, so most teams either send 10 and stop or send 100 identical ones and call it personalized. The middle option is a system, and it takes one recording and one afternoon.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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