Free Lesson

No single moat is durable. Stack them.

Hosted by John Gusiff and Krzysztof Czubak

119 students

Share this lesson

What you'll learn

Why one moat isn't enough.

Six ways a single moat dies — copied, outspent, bypassed, abandoned, etc. — and why stacking is the a the answer.

The 8 moats, the 6 stacks.

Gokul Rajaram's eight moats and the six durable archetypes they combine into — how companies stack moats.

Apply the 3-step diagnostic, live.

Audit your moats. Match your archetype. Find your missing leg. You'll work through the diagnostic on a real company.

What's in the Stacking Moats Playbook

A look at the kit's worksheets and worked examples, and how to take the diagnostic from this session back to your own bu

A FREE companion resource for live attendees.

Show up live and you'll get access to a free digital resource to take with you.

Why this topic matters

AI is compressing the time it takes to copy a feature. Advantage erodes faster than ever. Durability comes from stacking moats that compound — and naming the missing leg before a bigger platform names it for you. This session is built for founders and operators who want a working diagnostic, not a framework essay.

You'll learn from

John Gusiff

Managing Partner Customer Centric Solutions LLC

John is a Make It Toolkit–certified behavioral design strategist specializing in JTBD, GTM strategy, brand positioning, and experience design. He helps companies translate behavioral insights into systems that drive meaningful customer progress, advocacy, and loyalty.

Krzysztof Czubak

Behavior Systems Engineer

KC is a Behavior Design Expert trained under BJ Fogg at Stanford’s Behavior Design Lab, with a strong focus on systems thinking and how human behavior operates within interconnected environments.

Consulted at

Citi Bank
lululemon athletica
ModeSens
Porch
Shaklee
See all products from Customer Centric LLC

Watch this lesson for free

By continuing, you agree to Maven's Terms and Privacy Policy.