Aaisha Bhuiyan

Build Your Career Moat Map in 30 mins

Amazon

Hustle Fund 🦛

Columbia University

The Metropolitan Museum of Art

Forbes

Adjunct Faculty at Columbia University (Ex-Amazon)

Pinpoint your top skills, key relationships, and reputation highlights to form the foundation of your Career Moat Map.

Identify your career pillars

Plot 2–3 concrete actions for each pillar that you can start immediately to strengthen your career moat.

Map quick action steps

Build an actionable map connecting your skills, network, and visibility to strengthen your career over the next 90 days

Build your career moat

Design Leadership at Scale: Career Strategy is tailored specifically for design leaders looking to define their career path. (6 hours live class, combining lectures, breakout groups, online content, and two in-depth office hours with Rachel and Kristin to discuss your specific challenges and opportunities.) The course is built on practical insights and experiences, offering a hands-on approach to career development. Rachel and Kristin have defined hiring practices for some of the largest global companies and hired thousands of designers; now, they’re bringing the same career coaching and frameworks to this course. Whether you want to advance within your current organization or explore new opportunities, this course will help you define your blueprint for success. // Course Content // 1: ARCHITECT YOUR CAREER • Define Your Leadership Trajectory:&nbsp;Explore diverse pathways in design leadership and carve out a unique trajectory that positions you as a standout leader. • Hone Your Leadership Edge:&nbsp;Understand the essentials that set you apart as a design leader, with a focus on practical application and self-assessment. • Leverage Your Unique Strengths:&nbsp;Conduct a deep dive into your capabilities and align them with industry benchmarks to create a personalized growth plan that propels your career forward. • Craft a Strategic Career Plan:&nbsp;Develop a forward-looking, actionable career strategy that aligns your skills with your professional aspirations, ensuring you’re always moving towards your ultimate goals. 2: ADVANCE YOUR IMPACT • Elevate Your Expertise:&nbsp;Pinpoint critical areas for growth and take decisive steps to elevate your expertise, ensuring you stay ahead at every stage of your career. • Define Success on Your Terms:&nbsp;Set and achieve clear, measurable goals that align with your personal vision of success, driving your progress and holding yourself accountable. • Map Your Career Strategy:&nbsp;Create a comprehensive, action-oriented career roadmap, drawing on expert strategies for long-term success. • Become an Industry Standout:&nbsp;Learn advanced strategies for distinguishing yourself in a competitive market and gain the insider knowledge needed to make your mark. • Make Informed Career Moves:&nbsp;Equip yourself with the knowledge to select the right roles and opportunities that align with your long-term vision, ensuring each move advances your career strategy. BONUS: • Evaluating Opportunities:&nbsp;Learn the art of assessing companies and roles through the lens of experienced design executives. • 2 In-depth Office Hours / Q+A Sessions:&nbsp;Dedicated sessions with Rachel and Kristin to discuss your specific challenges and opportunities, receiving tailored guidance to propel your career forward. Accelerate your career and refine your path. This immersive is an investment in defining and achieving your design leadership career goals.

Shape a design career that provides you growth, development, and success.


Course syllabus

Ambitious Senior Managers, Directors, and VP-level design leaders&nbsp;in both startups and large technology product companies.

It's ideal for those planning on staying and growing at your current company for the next 3+ years or are thinking of changing companies.

This course is&nbsp;not&nbsp;for aspiring design managers and early-career design managers. It does not focus on the detailed steps of skill-building.

Who is this course for

What you’ll get out of this course

Gain insights on what hiring managers look for in candidate profiles. Understand factors that make a portfolio stand out, tactics that increase your chances of being hired, recognized, and promoted, + selecting the role and organization that aligns with your career objectives.

Get the career outcomes you want


Immerse yourself in the intricate landscape of the design industry. Gain clarity on various career paths and development tactics, setting the stage for&nbsp;better&nbsp;informed career decisions. Conduct an analysis of the design sector to spot the right opportunities.&nbsp;

Gain deeper design industry understanding 


Formulate a definitive, actionable career plan, anchored in your unique strengths and goals. Establish a personal framework that propels your professional growth and development.

Develop your career blueprint


Equip yourself with strategies to navigate the uncertainties of the job market. Learn the key to distinguishing yourself in a competitive market.&nbsp;

Navigate the current environment


Forge valuable connections with fellow professionals and seasoned industry experts in a dynamic, collaborative setting. Become part of the Defining Experience community to keep the momentum and conversation going.

Grow your professional network


Take advantage of two dedicated Q+A sessions with Rachel and Kristin for tailored advice and insights.

Exclusive Office Hours


Leave with a collection of essential frameworks and actionable tools designed for making informed decisions, effective career planning, and planning your next steps with confidence.

Toolkit for Success


Frameworks, tactics, and approaches we’ve shared in career conversations for years, so you can build a great design leadership career.


Rachel Kobetz

Chief Design Officer, PayPal


Kristin Skinner


Chief Experience Officer, &GSD


[moved] - Feb 2025

DLSCS03 - Dec 2025

Get clear on who you are, what you’re great at, and how to show up online with confidence to guide your career with clarity and intent.

Grace McCarrick

100k+ on TikTok, Soft Skills Speaker & Consultant

Maven

Cameo

Pinterest

Mercury Bank

Compass Real Estate

Mallory Contois

20k+ on Linkedin, Startup Leader, Founder

Joseph Olender, Personal Branding Expert

Brand Strategist, Personal Brand Consultant and Advisor

January

Defining your personal brand - what people know and remember you for - is one of the highest impact things you can do for your career.We would know - building and crafting our own personal brands has completely altered the course of our careers and lives. It’s not about building an audience or chasing reach - it’s about getting to know yourself and learning to express your strengths, experiences, values and belief systems with clarity. When you do, career decisions get easier, opportunities become clearer, and people think of you in the right moments.Together in this 10-day group cohort, we'll define your niche using the playbooks that have worked for us, sharpen your voice through practice and 1:1 feedback, and help you begin to show up online with confidence.By the end, you’ll walk away with a strong personal positioning statement, an optimized online profile, a content strategy you’ll actually follow, and a repeatable routine for growing your network and visibility.This course is for anyone ready to build credibility, community, and long-term career stability in a rapidly shifting professional world.

Define your POV, sharpen your voice, and start confidently showing up online.

Define your unique positioning in your space

Craft a stronger, clearer digital presence

Clarify your content pillars and tone of voice

Design a sustainable content routine that works for you

Begin to expand your network and community

Accelerate your career growth through visibility

ICs and Managers You have the expertise to turn into a personal brand, but need help navigating how to do it within your current role.

Generalists You can flex into multiple functions and struggle to define a clear story that connects them into a single, impactful narrative.

Consultants and Fractionals You need a stronger brand to attract the right clients, and you're looking to craft something that stands out.

By the end of this 4-week course, you’ll go from uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity. You’ll leave with a personal brand system, a job-seeker toolkit and a leadership-ready presence that helps you stand out in today’s competitive market.&nbsp; This isn’t just another resume workshop. You’ll learn how to frame your career narrative, design a personal brand system, and apply proven communication frameworks for interviews, presentations and networking that companies can’t ignore. Each week, we’ll build practical tools and skills (from personal brand narratives and LinkedIn strategies to communication playbooks) that give you the clarity and confidence to pursue promotions, navigate transitions or land your next big role. I bring 25+ years of executive experience leading design, product, marketing and brand organizations at Microsoft, NBC, and Warner Bros. Discovery - launching global platforms and brand systems and marketing systems that help teams thrive during massive transformation. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative• A repeatable personal brand system• Communication frameworks for clarity and impact• A career toolkit built for today’s market• A networking plan to position yourself for leadership Please understand that this course can in no way guarantee you a new job, promotion or position – but it will help you better understand and promote yourself through your strengths, personal narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

We meet weekly to discuss, collaborate and align on frameworks that will help you with your personal brand and professional narrative.

Tuesdays

Most projects and worksheets will be completed during our weekly sessions. However, you may want to continue your worksheets between scheduled meetings. Our final session will include a presentation and culmination of your work on personal brand and communication style.

Projects & Worksheets

Following the course, we will schedule a 60min 1:1 session for each participant to review and refine your brand narrative, objectives and positioning. This will help align any adjustments you may require.

Free 1:1 Coaching Session

Course schedule

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

For Professionals, Emerging Leaders, Founders & Independents Looking to Build their Personal Brand

Uncover strengths, map skills, and frame your story to stand out in a fast-changing, competitive market.

Audit & Frame Your Career Story

Design a personal and repeatable brand framework with clear messaging, POV, and content cadence across LinkedIn, portfolios, and platforms.

Craft Your Personal Brand System

Master frameworks for interviews, presentations and promotions that spotlight your value and leadership potential.

Communicate with Clarity & Impact

Empower and equip yourself with ready-to-use templates, market maps, and AI-enabled tools to adapt and seize opportunities.

Develop a Toolkit for Changing Markets

Build a strategic networking plan to increase visibility, influence and position yourself for leadership roles.

Networking for Visibility, Influence & Leadership

Transform your career story into a powerful personal brand in 4 weeks. Gain the tools, strategies and confidence to stand out.

This is a small group setting so that we can focus together as a team throughout the program.

Design Your Next Chapter - Cohort 1

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 2

We're facing a purpose-crisis. The workplace and careers are rapidly changing. There's so much noise, information, and distraction. Yet, fulfillment at work matters, self-actualization is a real modern need, and knowing your WHY can get you through any setback. The key is to learn to listen to yourself, trust your own direction, and craft a meaningful career based on your priorities, passions and strengths. You’ll follow a proven 7-step framework to help you navigate change, rediscover your purpose, and design a new career path. It was created from my personal journey of reinventing my career many times, and always following my curiosity. It’s been refined through 150+ coaching sessions. This program blends&nbsp;science, spirituality and career&amp; leadership strategy&nbsp;to help you build a meaningful career and life without compromising authenticity, and wellbeing. ────────────BY THE END OF THE PROGRAM, YOU'LL... • Discover who you are: your strengths, skills, and aligned career paths.• Let go of old identities, limiting beliefs and outdated definitions of success.• Reconnect with your why, joy, intuition, and true self.• Clarify your values and confidently make decisions, and choose your next step.• Create a fulfilling career vision based on your strengths and purpose, while integrating your life and health.• Explore and tests different paths in corporate, startups, or entrepreneurship.• Roadmap your career, action plan and job searching strategy.• Get intuitive guidance on your strengths, blocks and best career paths.• Get support to find a meaningful job and switch careers, and with your LinkedIn, Resume, networking, storytelling, and interviews and more.• Explore if entrepreneurship is for you, and get personalized support on your first offer. ────────────WHAT'S INCLUDED 01 - Personalized AssessmentPersonalized report and live review to uncover your purpose, strengths, and career path using tools from psychology, Eastern medicine, and systems like astrology and numerology. 02 - Live&nbsp;LessonsLearn directly from Angelina in real-time, with teachings that blend strategy, spirituality and science. 10-weeks of guided lessons (1.5 hrs each). 03 - 1 Private Coaching CallFocused on purpose, career planning, or job search strategy. 04 - 1 Intuitive Guidance SessionAkashic Record Reading to explore your gifts, skills, energy, and potential paths. 05 - Weekly Live Group Coaching CallsGet personalized feedback, ask questions, and get support with anything going on. 06 - Resume &amp; LinkedIn ReviewSharpen your positioning based on your new positioning. 07 - Lifetime AccessReturn to the material anytime as your path evolves and get access to new materials as well. 08 - 1 Month of Drop-in SupportAttend weekly huddles after the core program ends to help you stay motivated, and make real career changes. 09 - Holistic SupportTools across mind, body, emotions, and spirit, including frameworks, meditations, and visualizations. 10 - Accountability SystemCreate an achievable plan with Angelina, and move forward with weekly check-ins and clear goals to keep you on track. 11 - Supportive CommunityJoin a cohort of thoughtful, purpose-driven peers who are also navigating change. 12 - Interactive&nbsp;FormatWork through guided reflections, exercises, and workbooks designed to help you apply the content immediately to your own career path and life. ────────────PROGRAM GOALS The goal is for you to reclaim your authenticity, reinvent yourself, find a new meaningful role, change careers or take a chance on yourself.&nbsp;Phase 1: UNDERSTAND YOURSELF AND DESIGN YOUR CAREER 01"This is where I am."Feeling lost, stuck, or pulled in too many directions?&nbsp;Understand who you are, uncover your strengths, patterns using tools across Eastern and Western personality systems (numerology, MBTI,&nbsp;etc). 02"This is what I'm letting go off."Let go of past setbacks, old identities, limiting beliefs, outdated stories of success&nbsp;and stories that&nbsp;are keeping you away from a meaningful career like financial scarcity and heal from burnout. 03"This is my true, authentic self."Reconnect with your joy, intuition and authentic self&nbsp;to&nbsp;move forward with clarity and confidence. Learn how to live and create from a place of&nbsp;balance, creativity and trust. 04"This this my deeper purpose"Through&nbsp;Akashic Records and spiritual tools, you’ll receive personalized insight into your purpose, direction, and what’s holding you back. Get clarity through intuition,&nbsp;and energy. 05"This is&nbsp;what matters to me."Overthinking? Clarify your values, priorities.&nbsp;Understand how to make decisions, use discernment, make tradeoffs on your next career steps and navigate challenges of today. 06"This is&nbsp;who I want to be"Craft a career vision&nbsp;aligned with your unique gifts, values, lifestyle and purpose.&nbsp;Learn how to&nbsp;build a fulfilling career path without&nbsp;burnout, toxic productivity,&nbsp;and self-sacrifice.&nbsp; 07"These are all the career paths I can take."Explore new career paths and possibilities&nbsp;and&nbsp;test them in real ways.&nbsp;Get&nbsp;support to&nbsp;choose the right path:&nbsp;corporate, start-up, freelancing and starting your own business. PHASE 2:&nbsp;CHOOSE A PATH &amp; ACT ON IT 08Option 1:"This is the meaningful role I'm getting."Build your career roadmap and job searching plan&nbsp;with real support on applications, resumes, networking, positioning, LinkedIn, storytelling, interviews, negotiating and more. 09Option 2:"This is the&nbsp;career change I'm acting on."Get optional support to switch careers into&nbsp;technology, Product Management, Product Design, Program Management and more based on Angelina's 12+ year knowledge of the industry. 10Option 3:"This is the entrepreneurial direction I'm taking."Define the business you will launch, that is an extension of your authentic self: your offer, audience, and marketing and sales strategy.&nbsp; ────────────Weaving Healing and Doing:&nbsp;Where Purpose, Career and Well-being Meet&nbsp; This methodology bridges the gap between inner transformation and outer expression.&nbsp; Where most paths separate wellness, purpose, and career, this approach integrates them so you don’t just feel better, you create a life and career that's more in tune with who you are. It guides you through the full experience I've personally gone on and vetted through 150+ coaching calls:&nbsp;from healing mental and emotional patterns and reconnecting with your WHY, to discovering what you’re here to offer and&nbsp;acting on a career plan that matches your authentic self. Rather than chasing success blindly, bypassing your needs or acting from burnout, you'll learn to act from balance, flow and creativity. We'll use real frameworks that turn all of your personal discovery and insights into real action in your life, career, or other creative and entrepreneurial paths, all with support from wellness and spiritual techniques.

The only coaching program that turns self-discovery into real action and results

Live Group Coaching Calls

Your 1-hour Private Intuitive Coaching Call

Week of September 22

Your 1-hour Private Career Coaching Call

Week of October 27th

Optional: Themed 1-hour long workshops

Optional Thursdays

Course Schedule

💼&nbsp;Navigating a layoff, setback or career break, and&nbsp;ready for intentional growth, clarity, and to take your next step.

🔄&nbsp;In a role or career you've outgrown, feeling drained, stuck, or demotivated and ready to&nbsp;find your purpose, and a meaningful&nbsp;career path.

🌱&nbsp;Already have a direction in mind, and want accountability&nbsp;to make it a reality&nbsp;as you pivot careers,&nbsp;job search, or start something.

🔥&nbsp;Burnt out from hustle culture or toxic environments, and want to reconnect with your authentic self, intuition, and confidence.

⚙️ You’re worried that AI or automation might replace your role, and you want to discover new career paths, and future-proof your career.

Understand yourself, purpose, career and leadership using tools like MBTI, Enneagram, and numerology.

Understand yourself, patterns, strengths, gaps and career paths

Release past setbacks, old identities, limiting beliefs, outdated stories keeping you from a meaningful career.

Let go of anything stopping you from a meaningful career

Learn who you are, outside of work identities, trust your inner voice, and move forward with confidence and creativity.

Reconnect with your why, self, joy, and intuition

Understand why you're feeling stuck, demotivated or burnout and learn how to navigate tricky work situations, so you can set yourself up for success.

Navigate career setbacks, layoffs, difficult work situations

Stop overthinking, learn to make decisions, navigate tradeoffs, and take meaningful steps forward.

Clarify your values and priorities

Get support to match your strengths, past experiences, and passions to meaningful career paths and roles.

Explore and test new career paths 

Get guidance into your purpose, direction and what's holding you back.

Get intuitive guidance and personalized insights

Craft your career &amp; life vision based on your values, strengths, and lifestyle without burnout, toxic productivity.

Design a fulfilling career vision and roadmap

Design a practical career and learning plan to transition into a new role in tech, business, or a creative path.

Identify your skills, and gaps

Get support on resumes, LinkedIn, networking, interviews, applications, positioning, and more.

Create a plan to job search or switch careers

Define the business you will launch, with a unique offering, audience, marketing and sales plan, and prototype.

Explore if starting a business is for you

Feeling stuck in your career or purpose? Reconnect with who you are, discover your why, design your ideal career and life, and take action.