Adjunct at Columbia University, Amazon

Over a million job cuts were announced this year, these layoffs have exposed how fragile one income stream can be. If you or someone you know was impacted, you likely want to diversify your income but feel stuck because you do not know what to pursue or how to start. You have years of experience, but it is hard to translate that into a clear advantage, so you get pulled in multiple directions, overthink, and never build momentum. Even with a strong network and ambition, you may not know how to activate the right people or take the first concrete steps without feeling scattered, which keeps the goal obvious but the path unclear.
What if you could identify exactly what makes you different and build a concrete plan to leverage it?
The goal of this step-by-step workshop is to identify what sets you apart by mapping your unique mix of skills, values, and relationships. Second, we use the Goal Orientation Framework assessment and CMM tools to understand your core motivators. With that insight, we build a focused 90-day Career Moat Map to strengthen your competitive edge, craft a clear personal brand statement, and begin exploring avenues to diversify your income portfolio.
Build an income strategy beyond your 9-to-5. Identify what drives you and create a personal brand framework that feels authentic to you.
Map values and skills through an Ikigai exercise
Set your intention for the workshop
Apply Goal Orientation Framework to understand what motivates you
Coordinate meaning through the Daisy Model
Summarize insights and key themes to apply to practical use cases
Take learnings from 01 and 02 to establish a network map
Develop plan of outreach to network
Exchange best practices on how to keep connections warm
Write a statement of purpose to inform future career decisions
Create an online and offline visibility plan to build social capital
Develop subject-matter-expertise to battle imposter syndrome and build credibility
Identify income categories
Explore diversification strategies
Align strategy to skillset and network

Adjunct at Columbia University, Director of Emerging Founder School, Ex-Amazon
You are a mid career professional (5-10 yrs) in tech who wants to pursue entrepreneurship and build an external source of income.
You're a fractional operator or consultant who wants to diversify your income stream and activate your network strategically.
This personal branding workshop caters to those who have a baseline foundation in an industry
This course dives into frameworks that help us understand ourselves in order to understand the career decisions we make
To get the most out of this workshop, participants should come prepared with a transition goal or a current challenge they want to overcome

Live sessions
Learn directly from Aaisha Bhuiyan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Post-session 1:1
Get tailored feedback on your personal statement and visibility plan during Office Hours. Additionally, you have access to schedule a 30 min follow up within 90 days of the course.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
3 live sessions • 6 projects
Jan
10
Jan
11
Jan
16
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Pinpoint your values, top skills, and key relationships to form the foundation of your career moat
Plot 2–3 concrete actions for each pillar that you can start immediately to strengthen your career moat.
Build an actionable map connecting your skills, network, and visibility to strengthen your career over the next 90 days
Live sessions
6-10 hrs
Sat, Jan 10
3:30 PM—6:30 PM (UTC)
Sun, Jan 11
3:30 PM—6:30 PM (UTC)
Fri, Jan 16
3:00 PM—8:00 PM (UTC)
Projects
1-3 hrs
Async content
3 hrs
Sabrina B

Anonymous
$450
USD
1 day left to apply