Free Lesson
Build Your First AI-Powered Outbound Campaign in Clay
Part of Building an AI GTM Engine
45 min
Oct 16, 2026 12:30 PM
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What you'll learn
Find the right customers
You will identify your ideal customer persona (ICP) and find their validated work emails to increase deliverability.
Find the right time to sell
You will identify relevant signals to improve your outbound so that they are based on real-time data not static lists.
Create the right message at scale
Turn your insights into outreach that earns attention by creating an offer and using AI to personalize your messages.
Launch your first AI-powered outbound campaign
You’ll build a multi-step sequence in Clay, launch your first outbound campaign, and use AI to reply to inbound leads!
Why this topic matters
Most teams lose time rebuilding lists, re-enriching the same data, and recreating campaign logic every month.
Build an outbound campaign that you can run more than once. Start with an audience worth targeting, enrich only what the campaign needs, use real signals to improve timing and relevance, and launch your first campaign to start generating leads in Clay.
