How to define consumer problems in a logical/intuitive way

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How to define consumer problems in a logical/intuitive way

Hosted by Viveck P Kumar

63 students

What you'll learn

BELT as a framework to classify products

We will explore BELT as a framework to classify products.

Copious cases illustrating the concepts

We will traverse a lot of cases exploring the concepts

Problem first or value first approach

We will also detour to understand two different approaches to product building

Why this topic matters

You've heard it before: "Solve customer problems, and success will follow." But have you ever questioned if classifying problems as just "painkillers" or "vitamins" is enough? Join us in exploring a more intuitive and effective framework that goes beyond the traditional approach. Discover how to better understand and classify customer problems to build truly impactful products.

You'll learn from

Viveck P Kumar

Product leader w 18 yrs. 1xIPO, 1xExit managing low frequency products

Vivek is a seasoned product leader with over 18 years of experience and over a dozen years in product management of low-frequency products.

Vivek was instrumental in scaling the product team at PropertyGuru to be outcome oriented and was part of a team that grew 7x in revenue in a short span of time leading to a successful IPO.

Before PropertyGuru, Vivek was a successful product leader at Intuit, managing their flagship product, Turbo Tax (desktop), generating half a billion dollar revenue annually.

He was also part of the core team that launched Amazon in India and the first unbanked product at PayPal.

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63 students

Share this lesson

63 students

Go deeper with a course

Grow & manage low frequency products