Tue, Aug 4, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Tue, Aug 4, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
How to run your category through the AI engines
Point a Claude Code agent at your buyers' real questions and pull the answers from ChatGPT, Perplexity, and Gemini.
How to count who gets named in your place
The agent tallies every brand and source the engines cite, so you see your share of voice as a real number.
How to run it weekly and watch the gaps close
Put the scan on a loop so you know within a week whether your fixes moved your name into the answer.
Why this topic matters
Your buyers ask ChatGPT and Perplexity who to trust before they reach your site. The engine hands them a short list of names, and a missing name costs you a deal you never see. This agent runs your category through the engines, counts who gets named, and shows the exact prompts and competitors you lose to, so you fix the gaps you can finally see.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
