Turn your valuable knowledge into a 6-figure course business
You've spent years mastering your craft. People seek your advice and mentorship. A course business will allow you to share your hard-won expertise at scale, and build an additional revenue stream while teaching what you love.
By the end of 6 weeks in the Maven Course Launchpad, you'll have a live course landing page ready to launch and collect enrollments. I'll help you pick problems professionals urgently need to solve, design transformative learning experiences, and reach your ideal students effectively.
This is a project-based course. You'll study content, join live sessions, create assets for personalized feedback, and complete research to refine your course topic and student learning outcomes.
What you’ll learn
Design and launch a course with transformative student impact!
Identify the specific professional challenges your expertise can solve.
Craft a course topic that professionals really NEED.
Build a structured syllabus that drives student transformation and completion.
Create engaging weekly modules that balance live teaching with hands-on projects.
Write compelling copy that communicates clear student value.
Effectively convert curious visitors into enrolled students.
Learn to post regular, authentic and valuable content on LinkedIn.
Build your credibility and audience while using your content to attract potential students.
Learn directly from Chelsea
Chelsea Wilson
Expert Success @ Maven, helped launch 100s of successful courses
Who this course is for
Senior Operators & Leaders
You have a track record at successful companies, and a history of achieving exceptional results.
Consultants, Coaches, Advisors
You already sell your expertise as a service, but want to scale your impact and diversify your income.
Subject Matter Experts, Authors, Post-grad Teachers
You have valuable knowledge that can be applied in a tech or business context.
Prerequisites
You're building a personal brand as a recognized expert
You regularly coach, mentor and/or create public content (eg. podcasts, guest posts, keynotes, newsletter)
You have advanced experience in a tech or business domain
You plan to teach applied skills and competencies that solve real professional challenges and accelerate career growth.
You have a Maven account and can enable Stripe Connect
Unfortunately not all countries are supported by Stripe Connect, so please check the FAQ section.
What's included
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Project-based learning
Build your course through hands-on research projects and personalized feedback.
Course syllabus
62 lessons • 3 projects
Unit 1
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Important action steps
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Your potential pathways on Maven
- ✅
Weekly deliverables
- 🏛️
FAQs
Welcome to Maven: Course Orientation
Unit 2
Develop the right mindset for teaching and building a course or workshop
Map your personal journey for your launch
- 🏛️
What is a Cohort-Based Course?
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What is a Workshop?
- 🏛️
The path to a profitable business on Maven
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Your 6-week guide to launch
- 📹
Reframing the fear of launching
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The power of starting small and iterating
Get our insights on why mid-career professionals buy on Maven.
Use tools to ideate and get clear on the purchase drivers for your specific target audience.
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Topic, Student, & Positioning Ideation
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Trusting your intuition on the right course topic & iterating with insights
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Maven's course and workshop development prompts
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Who buys on Maven (and why they buy)
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Topic validation: why you can't skip this step
Validate your course or workshop concept through live teaching before building your full curriculum
Create compelling Lightning Lesson content that attracts your ideal students
Launch a 3-week promotion campaign that builds registration momentum
Deliver an engaging session that converts attendees to your course waitlist
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Why you should get started with a Lightning Lesson
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Lightning Lesson content strategy
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Promoting your Lightning Lesson
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Hosting your Lightning Lesson
- 📹
Setting up your Lightning Lesson on Maven [2 min]
- ✍️
Project #1: Publish your Lightning Lesson signup page and begin promotion
The Instructor Journey
Positioning & Student-First Development
Lightning Lesson Strategy & Launch Setup
Free resource
How to design a high-impact course syllabus
Create a standout pre-course welcome
Move beyond default templates to build excitement and reassure students they made the right choice from day one.
Ground students in concrete outcomes
Use clear headings, detailed project descriptions, and accountability systems that drive engagement and completion.
Build momentum with early action
Get students doing meaningful work within 48 hours using proven strategies from top-performing courses.
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Frequently asked questions
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