Turn your valuable knowledge into a 6-figure course business
You've spent years mastering your craft. People seek your advice and mentorship. A course business will allow you to share your hard-won expertise at scale, and build an additional revenue stream while teaching what you love.
By the end of 6 weeks in the Maven Course Launchpad, you'll have a live course landing page ready to launch and collect enrollments. I'll help you pick problems professionals urgently need to solve, design transformative learning experiences, and reach your ideal students effectively.
This is a project-based course. You'll study content, join live sessions, create assets for personalized feedback, and complete research to refine your course topic and student learning outcomes.
What you’ll learn
Design and launch a course with transformative student impact!
Identify the specific professional challenges your expertise can solve.
Craft a course topic that professionals really NEED.
Build a structured syllabus that drives student transformation and completion.
Create engaging weekly modules that balance live teaching with hands-on projects.
Write compelling copy that communicates clear student value.
Effectively convert curious visitors into enrolled students.
Learn to post regular, authentic and valuable content on LinkedIn.
Build your credibility and audience while using your content to attract potential students.
Learn directly from Chelsea
Chelsea Wilson
Course Design Expert @ Maven, helped launch 100s of successful courses
Who this course is for
Senior Operators & Leaders
You have a track record at successful companies, and a history of achieving exceptional results.
Consultants, Coaches, Advisors
You already sell your expertise as a service, but want to scale your impact and diversify your income.
Subject Matter Experts, Authors, Post-grad Teachers
You have valuable knowledge that can be applied in a tech or business context.
Prerequisites
You're building a personal brand as a recognized expert
You regularly coach, mentor and/or create public content (eg. podcasts, guest posts, keynotes, newsletter)
You have advanced experience in a tech or business domain
You plan to teach applied skills and competencies that solve real professional challenges and accelerate career growth.
You have a Maven account and can enable Stripe Connect
Unfortunately not all countries are supported by Stripe Connect, so please check the FAQ section.
What's included
Live sessions
Learn directly from Chelsea Wilson in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Project-based learning
Build your course through hands-on research projects and personalized feedback.
Course syllabus
5 live sessions • 44 lessons • 3 projects
Week 1
Feb
18
[🏛 Maven Course Launchpad] Welcome to Maven: Kick Off Call
The Instructor Journey
Course Positioning & Student-First Development
Lightning Lesson Strategy & Launch Setup
Week 2
Feb
25
[🏛 Maven Course Launchpad] AMA with a Maven Instructor
Lightning Lesson Execution & Follow-up Research
Free resource
How to design a high-impact course syllabus
Create a standout pre-course welcome
Move beyond default templates to build excitement and reassure students they made the right choice from day one.
Ground students in concrete outcomes
Use clear headings, detailed project descriptions, and accountability systems that drive engagement and completion.
Build momentum with early action
Get students doing meaningful work within 48 hours using proven strategies from top-performing courses.
Schedule
Live sessions
1 hr / week
Wed, Feb 18
5:00 PM—5:45 PM (UTC)
Wed, Feb 25
5:00 PM—5:30 PM (UTC)
Wed, Mar 4
5:00 PM—5:30 PM (UTC)
Projects
1 hr / week
Async content
1 hr / week
Frequently asked questions
8 days left to apply