GTM Engineering Lead @ Firmable

Asher Chua

AI-Powered Outbound with Clay: Made Simple

Manual vs. AI-assisted vs. AI-automated outbound - And where 90% of teams should focus

Understand the 3 Levels of Outbound

Learn how to source, clean, enrich, and activate your data, so AI can work effectively across your outbound process

The 4-Step Framework for AI-Powered Outbound

Watch the framework come to life, as we build an AI-assisted outbound workflow for a real company using Clay + AI

Live Showcase - Clay in Action

Use AI to make you irreplaceable. Build a system that works every time with prompts, skills, playbooks, and more.

Sept26

Chief Product Officer, Executive Coach

McKinsey & Company

Instagram

Thumbtack

Harvard University

Yue Zhao

Chief Product & Technology Officer, Executive Coach, Writer

Jun26

★★★★½ from students at Google, Anthropic, Stripe, Amazon, OpenAI, Twilio, Fidelity, and more. Want a sneak peek? Try a <a target="_blank" rel="noopener noreferrer nofollow" href="https://practice.theuncommonexecutive.com/">free AI exercise</a> that helps you with non-verbal presence from the course: <a target="_blank" rel="noopener noreferrer nofollow" href="https://practice.theuncommonexecutive.com/">https://practice.theuncommonexecutive.com/</a> _______<h4>You're a high performer. So why aren't you being treated like one?</h4>You deliver results. You get strong reviews. But in the meetings that matter, with the executives who matter, you're talked over, passed over, or simply not in the room.This is not about doing more work. It's how you show up.This course teaches you to use AI as a strategic partner who knows your stakeholders, your communication gaps, and your political landscape, and helps you navigate all of it.You'll learn the frameworks that experienced leaders use to command rooms, land ideas, and build the relationships that drive decisions. Then you'll build those frameworks directly into your AI so the next time you prep for a high-stakes meeting, draft an executive update, or map a tricky stakeholder, you have a prepared strategic partner already on your side.No coding. No intimidating connectors or API calls. Simple prompts and playbooks for your AI that transform how you show up.

Get heard. Get credited. Get promoted. With AI as your secret weapon.

Show up differently in every room you walk into

Say more with less

Walk into any high-stakes conversation fully prepped

Build the relationships that actually drive decisions

Become someone executives trust and sponsor

You're a Senior Manager, Director, or Principal IC at a tech company with 4+ years of experience

You do great work but aren't getting the recognition or promotion. You feel talked over in meetings or passed over for key opportunities.

You want AI to help you think and navigate, to be your strategic partners and secret weapon in corporate politics.

Stop running SOPs by hand. Start shipping systems that run themselves.

Anthropic's Claude Ambassador, Barcelona

Matt Roberts

Anthropic Claude Ambassador for Barcelona · AI educator for SMBs

Co-founder Hapi | 2.000+ students

Rafa Romero

Co-founder of Hapi · builds AI apps & automations

Cohort 2 (draft)

Cohort 4

Most non-technical professionals have made peace with "I use the chat box." This cohort is about using Claude the way power users do — not as a search bar, but as a teammate that reads your inbox, watches your spreadsheets, and drafts real work while you're doing something else.In two weeks you'll build four real systems on your own documents: a packaged Skill wired to a live Connector, a Cowork automation that drafts real client work, a scraper that watches the outside world on a schedule, and a dashboard that keeps a spreadsheet everyone trusts up to date. Same hours in your week, richer output: less copy-paste, faster turnarounds, and analysis you never had time to run before.It's 100% hands-on. Four live sessions, two hours each, twice a week, plus two project days to build — minimal theory, maximum learn-by-doing, on the SOPs you actually repeat every week.Not for you if you're after AI theory, have no real SOPs to bring, or expect Claude to run everything without a human checking its work.

Two weeks. Two real systems, built with your own work.

Connect Claude to 5,000+ ready-made scrapers via Apify's MCP server.

Build a working Skill, wired to a real Connector, in your first session.

Automate a real business process end-to-end with Cowork.

Build a live dashboard backed by a Google Sheet everyone already trusts.

Automate one real SOP, start to finish, on a dedicated project day.

Leave with your own Personal Automation Stack, plus a Certificate of Completion.

Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.

You're comfortable with business tools

Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.

You manage processes or people

Get on the right Claude plan, install the Desktop app, and arrive with 2-3 real SOPs from your job already written down.

Pre-work before Session 1

Marketing Operators &amp; Growth Leads You run campaigns, manage outreach, and track competitors — but everything is manual.

Founders &amp; Solo Operators (1–100 person companies) You're wearing too many hats. Every new client means more manual work.

Agency Owners &amp; Creative Directors You see competitors using AI but your team doesn't know where to start. You need practical tools.

A four-hour, hands-on workshop for building YOUR AI-powered sales engine

GTM Leader & Coach |€130M+ Career Sales

Vodafone

RUCKUS Networks

Nokia

Globe Telecom

Ren Saguil

Revenue Leader | 30+ Years Enterprise Sales | Built €130M+ Sales Across Tech Giants

AI Automation | AI Governance

Asia-Europe Foundation

AI Forum NZ

Benny Pan

Turning AI Confusion into Clarity | AI Consulting and Governance 

Cohort 1

Most sellers don't lose deals because they lack product knowledge. They lose because they weren't prepared enough, didn't understand the politics, or couldn't build a credible case fast enough.AI doesn't fix that automatically. But used well, it removes the friction, time and information.The research that used to take half a day. The discovery questions you should have thought through before the call. The business case you need to draft before the meeting. AI can do the heavy lifting on all of it, so you can spend your time on the thing that actually closes deals: the conversation.This isn't about replacing your capability or your relationships. It's about showing up better. More prepared. More calibrated. With a sharper POV and fewer assumptions. The sellers who figure this out first aren't going to be slightly better, they're going to be a different category.We'll work through a complete enterprise sales motion — research, qualification, committee mapping, opportunity validation — using Claude as a working partner on your live deals. Not hypotheticals. Your actual pipeline.The client still needs a human in the room. This just makes sure you're the best-prepared one there.

Build your pipeline consistently with a BD workflow in Claude. From ICP, research, qualifying and discovery calls that wins clients.

Pre-Course diagnose and set up

Build with Claude: set up your own BD skills and workflows

Build a strong sales pipeline with a consistent BD workflow 

Develop a winning Strategy 

Enterprise AE or KAM running complex 6–7-figure deals. Already uses Claude for emails — wants to operate it across the full deal motion.

Fractional sales leader or consulting GTM lead building an AI-augmented motion for clients. The motion you sell is the motion you ship.

Sales manager or revenue leader making the team AI-fluent on real deals. Wants reusable plays + a personal Style the team can hand down.

See your venture clearly, find what is holding it back, and choose the next move—so AI creates leverage instead of more work.

Systems Architect · Founder, Sysdom AI

THE WORLD BANK GROUP

Carnegie Mellon University

Han Kay

Systems Architect · Carnegie Mellon (MISM) · Triple Master's (MBA, MS) · 30+ yrs

AI gives founders two possible futures. It can multiply company capacity—or multiply the coordination work returning to the founder. If you're building an AI-native or agentic company, adding agents is the easy part. The harder problem is turning their output into leverage without becoming the integration layer for every handoff, decision, and next move. The missing layer is the system the agents operate inside. That is Systems Intelligence.This four-week working lab turns Systems Intelligence into founder practice. Across four focused 90-minute sessions, you will map your venture, identify the active constraint beneath the surrounding noise, commit one bounded next move, and complete a founder-directed operating cycle.Sysdom.ai is the included, supported working environment. It organizes venture context across the Product/Service, Customer, Cash, and Skills Engines, preserves evidence, and records the chosen move. You remain responsible for direction, consequential decisions, and approval boundaries.Leave with a clearer venture state, explicit decision boundaries, one completed cycle, and a repeatable way to increase agent capacity without increasing founder coordination.

AI amplifies everything. Including what’s broken.

See your venture as one system

Build an evidence-backed venture map

Find the constraint behind the noise

Choose one bounded next move

Set founder and agent decision boundaries

Start a guided operating cycle

Bring research, a prototype, operating signals, prior decisions, or a serious plan. No website, revenue, or technical setup required.

Bring one real venture—and some evidence

Founders building a venture who feel complexity outpacing their mental model. You have pieces but no unified operating system.

Founders who hit their first real bottleneck and realized working harder isn't solving the structural problem underneath.

Founders whose AI tools and agents produce more output while every important decision and handoff still routes back through them.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Building an AI GTM Engine

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Sales professionals who drive revenue through client engagement and pipeline management.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Marketing to business buyers — account-based marketing, demand generation, and enterprise sales cycles.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Generating qualified pipeline through inbound and outbound programs — lead scoring, nurture campaigns, and conversion optimization.

AI-Powered Outbound with Clay: Made Simple

What you'll learn

Why this topic matters

You'll learn from

Asher Chua