Asher Chua will make GTM Engineering practical

Ex-Sales Rep turned GTM Engineer. I spent 5 years in SaaS Sales, going from an SDR to AE, and realised halfway through that technology could make everything easier.

Ran my own Clay Consultancy for some time, got certified as a Clay Solution Partner - First in Singapore 🇸🇬

But today, I’m a Go-to-Market Engineering Lead at Firmable, an AI-Native Sales Intelligence Platform, where I continue to work with salespeople, but using AI, Clay, and other GTM tools to improve outbound and streamline internal processes.

My focus is on making GTM engineering more practical, accessible, and easier for teams to put into action.