Claude Code for CMOs

Hosted by Will Leatherman

Wed, Apr 1, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Invite your network

Go deeper with a course

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Will Leatherman and Jacob Bank

View syllabus

Wed, Apr 1, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline

Will Leatherman and Jacob Bank

View syllabus

What you'll learn

Which Marketing Workflows Are Worth Automating

One question to ask before building — most CMOs waste weeks on automations that don't move pipeline.

Build a Working Marketing Tool in One Session

From blank screen to a live lead scoring engine, campaign dashboard, or content analyzer in under an hour.

Create a Competitive Moat with Proprietary AI

CMOs who build custom tools now will be 18 months ahead of competitors still waiting on vendor roadmaps.

Why this topic matters

91% of marketing teams use AI. Only 41% can prove ROI. The gap isn't effort — it's architecture. The CMOs pulling ahead aren't using better prompts — they're building custom tools that work with their CRM, their data, and their team. Claude Code makes this possible without a developer or a six-month implementation.

You'll learn from

Will Leatherman

Founder, Catalyst Content

Will builds AI-powered content engines and marketing systems for B2B founders and GTM teams. He uses Claude Code daily to build client-facing tools, automations, and dashboards — no dev team required. Catalyst clients have generated measurable pipeline from AI systems built in single sessions. He teaches what he actually builds, not what vendors want you to believe.

Previously at

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