Hussam Ahmad
Free Lesson

The Month-13 Problem: Why Your AI Project Died After Go-Live

Part of The Five Dysfuntions of AI Transformation

30 min
Sep 28, 2026 1:30 PM

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What you'll learn

Spot the Project Mindset Before It Kills Value

Recognize the warning signs that an AI initiative is scoped as a project with an end date — and what each one costs you.

Ask the Four Ownership Questions

The questions that expose who owns the model in month 13: retraining triggers, data SLAs, and the vendor-exit scenario.

Run a Model Health Review

Turn model maintenance from a post-mortem into a recurring operational meeting, with a simple standing agenda.

Why this topic matters

Most AI initiatives don't die in the strategy room — they die in production, months after go-live, when the team has moved on and nobody owns retraining. Gartner finds models fail for lack of operational structures, not bad algorithms. It is Dysfunction 4 — the Project-Not-Product Mindset — the most common death zone. Run AI as a project with an end date and failure is scheduled. This lesson shows you how to cancel it.

You'll learn from

Hussam Ahmad

Hussam Ahmad

AI Transformation, Leadership & Product Excellence and OKR Coach

Some companies I helped:
StormGeo
Philips
Equinor
Odfjell Technology
TV 2
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