Unlock Business Value with AI: Your 2025 Growth Plan

Melanie Moeller, former Sky, BBC, and HP, is a globally recognised AI thought leader with over a decade of experience turning AI aspirations into scalable solutions and measurable business value. At Sky, she established the Technology Innovation function within Sky’s Innovation Lab, pioneering AI-driven prototypes for real-time emotion detection and avatars signing TV content into British Sign Language (BSL) and Makaton. She also contributed to Sky Glass' machine learning models and led an AI broadband fault-finding project that reduced customer churn. Additionally, she led the internationalisation of Sky’s NowTV streaming service, aligning product strategy with diverse market demands.

At the BBC, Melanie delivered the EU Referendum results service in 2016, engaging 35.5 million daily users

GenFutures Lab, Melanie helps organisations adopt and scale AI, delivering ROI and ensuring compliance. She enabled clients like BPP University to cut operational time by 75% and save £10k monthly within just a few months of engagement. A sought-after spe

Prath is the Founder and CEO of Simple Ideas GmbH, a Swiss-based consulting firm rooted in fresh thinking. A strong believer in the mantra "Simple is Powerful," Prath champions simplicity as the often-overlooked key to value creation for organizations. With a mission to instill simplicity as a core operating principle, Simple Ideas offers no-nonsense, jargon-free services in new Ways of Working, ideation & innovation, and initiative management.

Proudly calling Asia, Africa, and Europe her home, Prath brings cross-cultural perspective to work and a wealth of experience as the former Chief of Staff for the global data and analytics function at a leading pharmaceutical company. Her expertise extends to leading strategic initiatives globally in both the Pharma and Banking industries, specializi