Unlock Business Value with AI: Your 2025 Growth Plan

Hosted by Name and Prath Newnham

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AI Marketing Mastery: Create Campaigns, Videos & Music in 4 Hrs, incl. Project
Melanie Moeller
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What you'll learn

Understand the Value Approach:

Grasp the principles behind a value-driven methodology and why it’s critical for your AI initiatives.

Formulate your value hypothesis

Learn a practical, step-by-step tool to identify and articulate the value potential for your AI aspirations.

Identify your Value Beneficiaries

Discover a simple framework to pinpoint stakeholders who will benefit from your AI initiative or creative work.

Craft a path from hypothesis to implementation

Understand how to align solution capabilities, design experiments, and evaluate success using meaningful metrics.

Why this topic matters

LINK TO EVENT (Ignore Zoom link): https://www.linkedin.com/events/unlockbusinessvaluewithai-your27285676511867617281/theater/ --- AI has the potential to revolutionise areas like content creation, marketing, and campaign development—but only if approached with a clear focus on delivering value. Join us to build the foundational skills that will future-proof your AI projects.

You'll learn from

Name

AI Consultant, Strategist & Chief AI Officer at GenFutures Lab (Ex-Sky, BBC & HP

Melanie Moeller, former Sky, BBC, and HP, is a globally recognised AI thought leader with over a decade of experience turning AI aspirations into scalable solutions and measurable business value. At Sky, she established the Technology Innovation function within Sky’s Innovation Lab, pioneering AI-driven prototypes for real-time emotion detection and avatars signing TV content into British Sign Language (BSL) and Makaton. She also contributed to Sky Glass' machine learning models and led an AI broadband fault-finding project that reduced customer churn. Additionally, she led the internationalisation of Sky’s NowTV streaming service, aligning product strategy with diverse market demands.

At the BBC, Melanie delivered the EU Referendum results service in 2016, engaging 35.5 million daily users, and played a pivotal role in launching the first fully responsive BBC iPlayer, transforming user experience and engagement.

Now an AI consultant and Chief AI Officer at GenFutures Lab, Melanie helps organisations adopt and scale AI, delivering ROI and ensuring compliance. She enabled clients like BPP University to cut operational time by 75% and save £10k monthly within just a few months of engagement. A sought-after speaker at events such as the AI Summit at London Tech Week and SportsPro’s conferences, she also coaches teams, fostering AI literacy and driving transformative innovation.



Prath Newnham

Management Consultant & CEO at Simple Ideas (Ex-Roche, Lloyd's, Barclays)

Prath is the Founder and CEO of Simple Ideas GmbH, a Swiss-based consulting firm rooted in fresh thinking. A strong believer in the mantra "Simple is Powerful," Prath champions simplicity as the often-overlooked key to value creation for organizations. With a mission to instill simplicity as a core operating principle, Simple Ideas offers no-nonsense, jargon-free services in new Ways of Working, ideation & innovation, and initiative management.


Proudly calling Asia, Africa, and Europe her home, Prath brings cross-cultural perspective to work and a wealth of experience as the former Chief of Staff for the global data and analytics function at a leading pharmaceutical company. Her expertise extends to leading strategic initiatives globally in both the Pharma and Banking industries, specializing in implementing value-based ways of working, transformation and new technology adoption. Prath's superpower lies in leading diverse groups of people through change, and she brings her simple and effective approach to this course.

Previously at

Sky
BBC
Roche
Barclays
Lloyd's

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