Prototype your Customer Journey with AI Storyboards

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Prototype your Customer Journey with AI Storyboards

Hosted by Amy Jo Kim, Ph.D.

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1,093 students

Share this lesson

1,093 students

Go deeper with a course

Customer Journey Design for Product Leaders

Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.

What you'll learn

3 common prototyping mistakes – & what to do instead

Learn which time-wasting mistakes you need to avoid when testing fake landing pages & Figma mockups

Why storyboards help you spot retention problems earlier

Discover the 4-part storyboard format that lets you spot engagement problems during early concept tests

How to storyboard your Customer Journey faster with GenAI

Get specific prompts & expert tips that will help you create your own end-to-end Journey Storyboards

Why this topic matters

Concept Storyboards are end-to-end lifecycle sketches that illustrate your customer’s product experience over time - from discovery through onboarding, habit-building, & mastery. Unlike Figma mockups, which focus on your UX, Concept Storyboards show what’s happening in your customer’s life as they use your product. GenAI makes creating storyboards easier than ever. I'll show you how.

You'll learn from

Amy Jo Kim, Ph.D.

CEO, Game Thinking – systems & UX designer on The Sims, Rock Band, Netflix, eBay, Ultima Online, Covet Fashion, Replika

Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer turned startup coach.

She helps founders & product leaders bring their ideas to life, informed by her design work on influential hits like Rock Band, The Sims, eBay, Netflix, Ultima Online, Covet Fashion, & Replika.

Amy Jo pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018).

She's taught Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD.