The Evolution of GTM Engineering
Hosted by Yash Tekriwal
What you'll learn
Matching problem to archetype
Diagnose your GTM bottleneck & pick the right archetype: outbound architect, inbound optimizer, CRM organizer, fullstack
Building the right org model
Compare centralized, embedded, and hybrid models: trade-offs, ownership, and when each scales without bottlenecks.
Hiring for a GTM Enginering
Learn the foundational skills, core competencies, and green/red flags when hiring a GTM engineer
Why this topic matters
AI is consolidating and transforming the GTM stack. The best teams operate like product teams, designing AI-native systems that scale excellence across the org - not siloed pockets.
Treat “GTM engineer” as generic and you mis-hire, ship clever automation on bad data. We’ll cover the flavors, how to hire, and org models so you can experiment, test, and iterate toward a GTM OS that moves revenue.
You'll learn from
Yash Tekriwal
The first GTM engineer + AI and automation expert
Yash joined Clay almost 2.5 years ago when it was just a motley crew striving to build better GTM tooling.
Since then, he built the foundation for the enterprise sales and partnerships motions before stepping in to lead education, where he helps ensure that all internal and external users of Clay are experts in their own right through live training, content, and unique experiences.
Go deeper with a course
GTM Engineer Foundations
Yash Tekriwal and Bhaumik Patel
First GTM engineer and Clay professor. 10+ years building vocational training
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