What is AI-first marketing?

Lightning Lessons

Practical skills & tools to accelerate your career

What is AI-first marketing?

Hosted by Dino Myers-Lamptey and Lee Henshaw

Mon, Nov 3, 2025

5:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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62 students

By continuing, you agree to Maven's Terms and Privacy Policy.

Invite your network

Go deeper with a course

The Marketer in the Loop

Dino Myers-Lamptey and Lee Henshaw

View syllabus

Mon, Nov 3, 2025

5:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

62 students

Invite your network

Go deeper with a course

The Marketer in the Loop

Dino Myers-Lamptey and Lee Henshaw

View syllabus

What you'll learn

An introduction to The Marketer in The Loop

We’ll tell you all about our new Maven course, explaining what we mean by AI-first marketing.

How to use Ask Rally to create a synthetic survey

We’ll show you how we engineered 385 marketers and asked them about their willingness to pay for our new course.

How to use Base 44 to build pricing software

We asked Base 44 to write software that analysed the survey answers and determined the price we should charge.

Why this topic matters

AI has transformed how we approach market research, develop marketing strategies and execute marketing tactics. AI-first marketers use tools like AskRally, ChatGPT, Character.ai, Krea, Base 44 and QuickReply.ai to conduct more effective and efficient marketing plans, in less time and with less money. The company that understands this will always outcompete the company that doesn't.

You'll learn from

Dino Myers-Lamptey

Founder, The Barber Shop

Dino Myers-Lamptey is the founder of the marketing consultancy The Barber Shop. A leader in conscious advertising, Dino sits on multiple industry boards and has been named a Top 10 Media Planner by Campaign for six consecutive years.

Lee Henshaw

Founder, Into-it

Lee Henshaw is a seasoned entrepreneur with 25 years of experience in entertainment, technology and media. He’s launched, grown and sold two online marketing businesses and is running the UK software startup Into-it.

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