How to actually use AI in marketing

Lightning Lessons

Practical skills & tools to accelerate your career

How to actually use AI in marketing

Hosted by Tata Maytesyan and Vincent Tresno

407 students

What you'll learn

Understanding AI and it's capabilties

Overview of AI fields, core areas of application in marketing and 3 levels of it's adoption.

Breaking Down AI Use Cases in Marketing (real cases)

Tata will share how they use AI in market and customer research, Visual Content Generation,SEO and Paid Ads optimization

From ChatGPT to AI-Driven Workflows

Vincent will showcase his AI toolkit: combining simple tools (Raycast, LLMs, etc) and building automated workflows

Decision Framework: When to Automate with AI

Exact framework how to approach marketing processes and evaluate when AI is needed

Bonus materials 🎁

You will get access to Checklist for AI automation, AI in marketing use cases Miro Board and recording

Why this topic matters

In 2025 we as marketeers are under huge amount of pressure and budget cuts. As experienced growth leaders, Tata and Vincent wanted to go beyond regular ChatGPT brainstorms to scale teams productivity and ROI of campaigns. We wanted to create systems and scalable ways to be efficient. If you are looking to apply the power of AI in your marketing projects, come join us as we demo what we learned.

You'll learn from

Tata Maytesyan

AI in Marketing expert, CEO Grow Global Tech, ex. Picsart, Nike

Tata brings unique blend of experience in corporate world working with world leading brands like Nike and extensive experience in startups as advisor and executive at Picsart, Sololearn, Pangaia, Rask.ai and others.

She has been at the forefront of AI since 2019 and led multiple teams and projects from foundational model development to practical applications across different departments.

Now, as CEO of Grow Global Tech - product growth consultancy and growth marketing talent trust, she and her team help tech startups scale their marketing, using AI first process improvements.

Vincent Tresno

Growth advisor, ex CMO at Rocket Internet, lecturer, co-author of "Think Growth"

Vincent has a a vast growth marketing experience from his role as CMO at a unicorn startup and 20+ years working with over 80 companies across the globe.

He combines strategic vision with practical execution, having developed proven frameworks that identify key growth opportunities through comprehensive analysis and data-driven methodologies.

Now, as an independent growth advisor and university lecturer, he helps companies integrate AI tools into their marketing strategies, focusing on practical applications that deliver real-world results rather than theoretical possibilities.

Previously at