Will Leatherman
Free Lesson

How AlphaSense Wins AI Search, the Full Teardown

45 min
Oct 8, 2026 12:00 PM

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What you'll learn

Why they wrote a versus page for ChatGPT itself

The page an LLM finds when a buyer asks why not just use ChatGPT, and why it admits where ChatGPT wins.

How 171 earnings pages refresh themselves every quarter

Counted on our Aug 13 reading. Data only they publish, in plain text, renewed on the earnings calendar.

The buyer question their pricing page leaves open

What an LLM does when the page named for price answers with please reach out.

Four cheap fixes a category leader still has open

Each one is a move they already make on one page, carried to the pages where they stopped.

Why this topic matters

When a buyer asks an LLM to compare two vendors, it answers from whatever page answers the question. On our Aug 13 reading AlphaSense held 72.9% of AI voice in market intelligence, with 39 compare pages behind it, one of them against ChatGPT. You leave with the same read for your own site and a list of the pages you are missing.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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