Customer Centric LLC

Auditing Lovable Vibe Coded B2B Onboarding Flow

John Gusiff

Managing Partner, Customer Centric LLC

Krzysztof Czubak

Founder UserMindful.Design and Behavior System Architect

Learn why users stall even when steps look simple — due to hidden beliefs, anxieties, or behavioral friction.

Where onboarding breaks — and why users stop moving

See how causal chain thinking reveals the actual causes behind hesitation, delays, abandonment, or disengagement.

Workflow vs. Causal Chain Thinking

A causal chain audit asking the three core questions related to feasibility, sequencing, and behavioral barriers.

Auditing Lovable Vibe-coded B2B On-boarding Flow

Discover how to transform your onboarding from task-lists into confidence-building moments that pull users forward.

How to redesign onboarding for momentum and progress

Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.

Managing Partner - Customer Centric LLC

G Adventures

Humana

lululemon athletica

Ecobee

Citi

JOHN GUSIFF

John Gusiff is the Managing Partner for Customer Centric Solutions LLC.

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<h3>Integrating Behavioral Science into jobs-to-be-done research methods to uncover both Progress and Barriers. Great interviewers don’t just ask better questions — they listen differently.</h3> They hear the subtle cues behind what customers say — the hesitations, contradictions, and emotional triggers that reveal why people really buy, switch, or stall.This course teaches you how to listen through two powerful lenses:<ul><li>Jobs-to-Be-Done (JTBD): Understand the progress customers are trying to make.</li><li>Behavioral Science (BeSci): Decode the psychological barriers holding them back.</li></ul>Together, these lenses reveal the causal structure of behavior — what drives action and what prevents it.<h3>Why Listening Matters</h3>Most customers can’t clearly explain their decisions. They tell post-rationalized stories — what they think motivated them. JTBD interviewing helps surface the real progress they’re seeking. But when you layer in BeSci, you also uncover why progress gets blocked — by fear, friction, habit, or cognitive bias.In short: 🧭 JTBD helps you hear the progress. 🧠 BeSci helps you hear the barriers. It's a practical, hands-on class packed full of eight tailored JTBD + BeSci listening exercises.

Customer Jobs-to-be-Done Listening Skills (JTBD + BeSci ) 

Listen for Progress:

Detect Behavioral Barriers:

Apply Behavioral Science Frameworks:

Decode Causality in Conversations:

Strengthen Your JTBD Practice:

A Startup Founder who wants to shorten their customer and product discovery efforts - find both product and language market fit faster.

A Product Owner who wants to prioritize and fall in love with the problem to be solved prior to thinking about the solution.

The Marketer who wants to better tailor their messaging speaking to the core job-to-be-done, motivational forces, desires and avoidances.

We'll start by knowing what you are biased towards. Just then, you can see it coming, override it, and perform with speed and conviction.

The C-Suite Coach

Webflow

Atlassian

Android

Grammarly

Jose M Bermejo

3x Founder | MBA | 20y integrating C-suite experience with performance science

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Every result traces back to a decision. Most are made on autopilot.Decision-making isn't a skill.It's THE performance skill.I'll help you install a decision system to make better, more confident choices permanently.You won't just learn a system — you'll embody it.You'll know YOUR decision default mode, and you'll have 6 pressure-test scenarios to override it. Here are the flaws I've observed in most decision-making programs — and why I created this experience:<ul><li>#1 They give you a list of 50+ biases to memorize. They don't reveal the ONE that runs your decisions.</li></ul>The reality: your identity has one dominant pattern — Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity. Until you know yours, you're unconsciously biased.<ul><li>#2 They assume executives are in a clear state when deciding. They don't test you under pressure.</li></ul>The reality: your fight-flight-freeze response hijacks executive thinking before any framework can help.<ul><li>#3 They skip problem diagnosis, jumping right away to teach about decision-making.</li></ul>The reality: under pressure, executives skip diagnosis and jump to solutions. Most decisions fail not because the choice was wrong, but because the problem was wrong.

The ONLY program that starts by identifying YOUR personal decision-making bias.

Identify YOUR Decision Autopilot (Not 50 Generic Biases You'll Forget)

Install The 6-Question Decision-Making System

Make The System Your Instinct In 6 Managerial Decisions Simulations

Master Why Your Nervous System Hijacks Your Best Thinking

Stop Making Perfect Decisions on Wrong Problems

Owners, founder &amp; CEOs. You want to be faster, effective, and decisive across the hundreds of decisions you make every day.

Senior executives. High-stakes decisions define your role. You want to lead with sound judgment and unshakeable conviction, not hesitation.

You're an operator who wants to lead, not just manage. You're transitioning from tactical execution to strategic decision-making.

Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.

Wellhub

TransAlta

John Gusiff is the Managing Partner at Customer Centric LLC.

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This course teaches you how to uncover the real forces driving B2B buyer decisions—by zeroing in on the Struggling Moment, understanding Customer Progress, and decoding the Switching Behavior that determines whether a buyer fires their current solution and hires a new one.Using 30+ interactive ChatGPT prompts and an applied B2B case study, you’ll learn to “shine a light” on the parts of the buying journey that normally stay hidden in the dark funnel—where progress, motivation, hesitation, and language truly take shape. By the end, you’ll know how to turn these deep insights into high-precision GTM strategy, sharper positioning, and messaging that resonates because it’s anchored in how buyers actually think, feel, and decide.

Jobs-to-Be-Done Meets GenAI: Navigating the B2B Buyer’s Hidden Journey

Identify the Struggling Moment 

Map Customer Progress

Decode Switching Behavior

Strengthen GTM Strategy & Positioning

Achieve Language-Market Fit

The Early Stage Founder seeking to sharpen GTM strategy and positioning with confidence—not guesswork.

The GTM Leader who wants to understand the real forces behind switching behavior to improve conversion and accelerate deals.

The Product Marketer seeking to craft value propositions &amp; positioning rooted in what buyers are actually trying to accomplish.

Transform from L&D order-taker to strategic business partner using proven frameworks that secure executive buy-in.

Think and Execute Like a Learning Leader

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Doctor of Education with 15+ years building evidence-based learning ecosystems.

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Break Out of the “Order-Taker” Role in L&amp;DMost L&amp;D professionals get stuck taking orders—creating courses without influence over strategy. Even with strong skills, they struggle to: • Connect learning to business results leaders value • Gain buy-in or budget for ideas • Navigate organizational politics • Break through the ceiling that limits growthThis 4-week course gives you the tools and language to operate as a strategic partner. You’ll learn to audit learning ecosystems, build executive-ready business cases, map stakeholder influence, and design phased implementation plans that prove impact.What to Expect A 4-week blend of self-paced lessons and live collaboration:<ul><li>Week 1: Learning Ecosystem Audit</li><li>Week 2: Building Business Cases (+ Live)</li><li>Week 3: Stakeholder &amp; Implementation Planning</li><li>Week 4: Capstone Presentations (+ Live)</li></ul>Projects &amp; Community<ul><li>Project 1: Audit a real training request</li><li>Project 2: Create a Strategic Implementation Plan </li><li>Takeaway: Build a portfolio with audits, business cases, and influence maps—plus a positioning statement showing your readiness for strategic L&amp;D roles.</li></ul>

Transform from L&D order-taker to strategic business partner with C-suite access

Shift from executor to strategist by framing learning in business terms.

Use systems thinking to design learning that drives organizational impact.

Communicate learning value in ROI-focused language leaders respect.

Apply proven frameworks to link learning strategy to measurable results.

The Frustrated Senior ID Senior instructional designers tired of being order-takers who want strategic influence and leadership advancement.

The Ambitious L&amp;D Manager L&amp;D managers seeking C-suite access and organizational influence to drive business impact.

The Strategic Learning Professional Learning professionals ready to transition from tactical execution to strategic business partnership.