Molly Godfrey

Build Authority Through LinkedIn Content & Edit Smart w/ AI

Learn to strategically speak to your expertise so your audience quickly sees you as a trusted authority.

Embed Credibility Signals

Learn to communicate each idea in a way that ties back to your audience's problems or ideals

Clear Idea Writing

Discover how to position your value clearly in every post so your audience sees why working with you is the next step.

Write Posts That Convert

You're Not Being Overlooked Because you're Not Good Enough. You're Being Overlooked Because You're Invisible. Every time you second-guess yourself...Every time you lurk instead of post...Every time you let “Cringe Mountain” win... - You lose money.- You lose credibility.- You lose opportunities that should have been yours. Meanwhile? People with half your talent are cashing checks, landing dream jobs, and becoming the name in your industry — simply because they had the guts to be seen. Your silence is expensive.Your fear is costing you a fortune. It’s not about being the “best.” It’s about being the most visible. LinkedIn isn’t a digital resume anymore. It’s the engine behind: → Premium clients → Paid speaking gigs → Dream job offers → Press features → Partnerships that print money If you're not building your brand there, you're building someone else's. Every day you wait, someone else with half your talent is building the life you want. Not because they're better.Not because they're smarter.Because they had the courage to show up — and you stayed silent. Fear is expensive. Your invisibility is bleeding you dry. And nobody is coming to save you. The world doesn't reward the best. It rewards the most visible. This Is Where It Changes. In just 4 weeks, you'll: 🔥 Build a magnetic LinkedIn profile that demands attention 🔥 Create content that grows your authority (without feeling fake) 🔥 Form powerful relationships with the people who matter 🔥 Turn cold followers into red-hot leads, clients, and job offers This isn't theory.This is the exact system I used to turn LinkedIn into a multi-6-figure machine — with no ads, no begging, no dancing. And now? I'm handing you the keys. Let’s Be Honest: You already know a personal brand changes everything. You've seen it happen for others.You know you’re good enough. But you're stuck.→ You don't know where to start. → You feel like an imposter. → You’re scared to look "cringe." → You’re overwhelmed and overthinking. You're wasting time you don't have.Every day you hesitate is another day your competitors pull ahead. This Is Your Line in the Sand. If you’re tired of: → Watching less talented people pass you by → Scrolling through LinkedIn feeling small, invisible, pissed off → Knowing you're capable of more but not doing a damn thing about it... Then listen closely: Nothing changes if you don't change it. This is the part where most people tap out.They scroll away, stay safe, stay small. Join Us — or Stay Invisible. The next era of your career, your business, your brand starts the moment you decide you're done hiding. I’m handing you the exact system that built me: → Multi-6-figures in inbound leads → Press features → Speaking invites → Opportunities that used to be reserved for "the lucky few" I was never lucky.I got visible. Now it’s your turn. You can keep sitting on gold — letting it rot. Or you can bet on yourself and finally make it undeniable. Visibility is the new currency.Silence is bankruptcy. Which side are you about to be on? Doors Are Open. You’re Either In — Or You're Watching From the Sidelines. Choose.

Unlock Higher Pay, More Clients, and Growth with Thought Leadership

Course Syllabus 

<ul><li>LIVE Cohort Kickoff Session</li><li>Workshop Take-Home Challenge</li></ul>

WORKSHOP #1

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #2

<ul><li>LIVE Cohort Session #2</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #3

<ul><li>LIVE Cohort Session #4</li><li>Assignment Review</li><li>New Workshop Take-Home Challenge</li></ul>

WORKSHOP #4

Course schedule

You know you’re capable of so much more — but feel stuck at the same level.

You’re tired of watching less talented people get the jobs, clients, and spotlight you deserve.

You feel invisible — even though you know you have value to offer.

You’ve been "meaning to" build your personal brand forever... but overwhelm and fear keep winning.

You’re scared of looking cringe, but even more scared of being forgotten.

You know LinkedIn could change everything for you — but you have no clear plan to start.

You’re done lurking. You’re done doubting. You’re ready to be seen, be heard, and be paid.

This course is for you if:

What you’ll get out of this course

A magnetic personal brand that prints opportunities.

A loyal audience that wants to work with you, hire you, feature you.

A rinse-and-repeat system for posting, connecting, and monetizing — without burnout.

Confidence to be seen as the go-to expert in your space.

A LinkedIn strategy you’ll actually want to stick with — because it gets results.

Master your voice, crush "Cringe Mountain," and make your LinkedIn brand your ultimate unfair advantage.

Courtney Johnson

Summer 2025

Q3 2025

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Course syllabus

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Who is this course for

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Fall 2026

If you’re already dabbling with AI but still feel like you’re doing most of the heavy lifting, this course is your next step. Over four weeks, you'll build a team of AI collaborators—each trained for a specific role in your content process. From brainstorming and outlining to drafting, editing, and repurposing, your AI teammates will help you produce higher-quality content, faster and more consistently. This isn’t about learning a few new prompts. It’s about designing and training custom AI models that understand your voice, tone, and brand—and can be used again and again to scale your efforts without sacrificing quality. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course is built on real-world experience helping marketing teams apply AI to get measurable results. At Google, Natalie helped teams identify the right tools and use cases. Now, she brings that same clarity and structure to help you build an AI content team that saves you time, improves your content, and increases your impact. You don’t need a technical background. You need a content workflow—and we’ll build one powered by AI that works for you. Over four weeks, you'll attend four live sessions, where you’ll: 1) Master prompting best practices for contentLearn how to craft prompts that produce high-quality, on-brand results—consistently. You’ll build a set of reliable prompts that elevate the quality of your writing and give clearer direction to your AI teammates. We’ll also cover how to troubleshoot when outputs fall short, so you can guide the model more effectively. 2) Create task-based AI teammatesBuild lightweight AI assistants to handle recurring or time-consuming tasks—like summarizing research, proposing subject lines, or condensing meeting notes. These teammates won’t just save you time; they’ll help you stay focused on the work that actually needs your input. You can reuse or refine them over time as your needs evolve. 3) Build content-specific AI teammatesDesign and train AI models to take on high-impact content tasks—like web copy, newsletters, executive communications, blog posts, and more. Each “teammate” will be tailored to your brand’s, your stakeholder's, or your own tone, style, and goals, so they can work alongside you to scale your content with consistency and quality. These models will become dependable collaborators you’ll use long after the course ends. 4) Design persona-based AI teammatesDevelop AI-powered personas that represent your key audiences or internal stakeholders. These models will act as sounding boards—providing feedback, testing messaging, and helping you shape content that resonates. Once built, they can be reused to sense-check future content before it ever goes live. 5) Learn the rules, risks, and responsibilities of using AI for content creationGet practical guidance on using AI responsibly. You’ll learn about copyright considerations, disclosure practices, and the risks of publishing inaccurate or misleading content—along with where AI can be most effective and where human input is still essential. By the end, you'll understand how to work with AI in a way that’s both compliant and confident. By the end of this course, you will: 1) Build a team of personalized AI collaborators—each trained for a specific role in your content workflow. 2) Create higher-quality content, faster, by delegating repeatable tasks to custom AI teammates. 3) Learn how to prompt, guide, and refine AI to get consistent, on-brand results. 4) Understand the ethical and practical risks of using AI in content—and how to avoid them. 5) Earn a LinkedIn-ready AI for Content certification to showcase your skills and strategic know-how. Unlike other AI courses, this one isn’t just about using tools—it’s about building a scalable content system powered by AI, designed around how you work. It’s practical, repeatable, and immediately applicable. And because it’s often eligible for employer reimbursement through professional development programs, it’s a smart investment in your growth.

Build your AI content team to scale your writing without compromising quality

From June 10th to July 1st, we will have a live session every Tuesday.

Tuesdays

Weekly assignment that allow you to practice what you learned as well as build AI teammates that help you&nbsp;produce higher-quality content, faster and more consistently.

Course Schedule

Content creators looking to streamline their workflow and produce more engaging content

Entrepreneurs and small business owners who want to streamline their content creation without hiring more staff

Anyone who writes regularly in their role—from internal comms to client-facing materials—and wants AI teammates that actually help

Understand how AI can support—not replace—your content process. You’ll learn its strengths and limitations, when to lean on it, and when to step in, so you can use it with confidence, clarity, and control.

The must-know foundations of AI-assisted writing

Master the art of prompting and model training to get content that’s not just faster, but sharper. You’ll build reusable templates and AI teammates that reflect your tone, audience, and communication goals—saving you time while improving output.

A system for writing better, faster, and more consistently

You’ll create different types of AI teammates—from content creators to reviewers to persona models. These aren’t one-off demos. You’ll walk away with a functioning, repeatable system that supports your writing long-term.

Hands-on experience building your AI content team

Your AI teammates will be trained using your own content, goals, and preferences—so they can assist with real tasks like blog writing, web copy, case studies, executive comms, and more. Once built, they’re yours to keep and refine over time.

Custom AI models, built around your real workflow

You’ll earn an AI for Content certification to share on LinkedIn or add to your resume—demonstrating your ability to strategically apply AI to everyday writing challenges.

A certification to showcase your skills and boost your career

Hands-on guide to building and optimizing your AI writing team for high-impact blogs, newsletters, internal comms, creative briefs & more

Natalie Lambert

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

June-July 2025

August 2025

You might enter this course feeling like you’re blending in—working hard, delivering results, yet somehow not being fully seen or recognized. Maybe you’ve struggled to articulate your unique value or felt overwhelmed by the pressure to stay visible and relevant in a world that moves at the speed of technology. You know you’re capable of more. You know you have something powerful to offer. But turning that knowing into a compelling, consistent presence feels daunting. This course will give you a profound sense of ownership over your story and your future. You’ll see yourself more clearly and know exactly how to express what makes you stand out, in ways that feel authentic, confident, and compelling. Instead of feeling burdened by the need to promote yourself, you’ll feel in control, empowered by tools and strategies that take the heavy lifting off your plate and make self-promotion natural and sustainable. By the end of&nbsp;this course, you won't leave with just skills, strategies, and&nbsp;smart systems—you’ll walk away with tangible, customized tools you can put to work immediately. From a branded bio and elevator pitch to a polished digital profile and a personal visibility plan, you’ll build real assets that strengthen your brand. Plus, your one-on-one session with William gives you the chance to dive deeper into any element of personal branding—from clarifying your message to planning your next bold move. You’ll have the confidence to stop playing small. You’ll stop waiting for others to notice your brilliance. Instead, you’ll show up ready to claim your space, share your voice, and attract the recognition, opportunities, and impact you deserve. You’ll experience the joy of momentum as doors begin to open, your visibility grows, and people start coming to you, drawn by the clarity and confidence of your brand. Most importantly, you’ll discover that your personal brand isn’t just a strategy or a set of tactics. It’s the story you tell, the voice you share, the difference you make. And with AI as your trusted co-pilot, you’ll finally have the tools, the confidence, and the clarity to tell that story powerfully—and to live it fully.

Transform Your Career Or Business With the Power of Personal Branding + AI

Wednesdays - Live, Interactive Sessions

This special private session gives you a change to focus on what's most important to you!

Special One-on-One with William

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Explore the proven 3-step process for building a powerful personal brand: KNOW, SHOW, and GROW. Understand how personal branding helps you stand out from your peers and expand your career success.

Discover Your Authentic, Unique and Compelling Brand

Strong brands aren't created, they are uncovered. Learn how to unearth and describe your unique and differentiated brand. Use AI with self-reflection techniques to get brand clarity. Then, let AI help you validate self-perceptions with feedback from others.

Leverage the Power of AI for Brand Discovery

Learn how to tell your engaging story in the real and virtual worlds to inspire, influence, and impress your stakeholders. That includes creating a WOW elevator pitch, managing your Google results, and crafting a stellar LinkedIn Profile.

Tell Your Story (Google, LinkedIn, Meetings, Networking...) in Captivating Ways

Design your personal brand ecosystem — a repeatable system for showing up powerfully across channels. Use the Strawberry Test to make sure your content is ideal for your stakeholders. Discover the 5 secrets for increasing your content visibility and 3 things you must avoid.

Make it Easy to Be Visible and Deliver Value

Create thought leadership that connects using AI to brainstorm, structure, and amplify your best ideas. Take the drudgery out of being visible and get your content to stand out from the noise. Learn the 3-part system for crafting riveting content that's memorable.

Make AI Your Always-On Brand Visibility Assistant

Grow your network, visibility and influence strategically — with AI-assisted outreach, engagement prompts, and content calendars. Build a community where mutual support is the mantra. Learn this proven technique for doubling your visibility while halving your effort.

Expand Your Reach and Influence

Build your own fan club. Then, turn fans into fervent promoters. Explore ways to use touch point analysis to connect and engage with stakeholders in meaningful ways. Attract opportunities that will advance your career and increase your happiness at work.

Become a Brand in Demand

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Lightning Lessons

Build Authority Through LinkedIn Content & Edit Smart w/ AI