LinkedIn Authority System: Build a Content Strategy that Attracts Clients

New

4 Weeks

Cohort-based Course

Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients

LinkedIn Authority System: Build a Content Strategy that Attracts Clients

New

4 Weeks

Cohort-based Course

Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients

Hosted by

Molly Godfrey

LinkedIn Visibility Strategist, Viral Content Creator, $2M Generated for Clients

Molly Godfrey

LinkedIn Visibility Strategist, Viral Content Creator, $2M Generated for Clients

Previously at

Course overview

Get visible on LinkedIn without sacrificing your authenticity or nuance.

You’re a deep thinker. You have valuable expertise and insights, but it’s frustrating when you can’t seem to get that LinkedIn visibility breakthrough.

It shouldn’t be this hard for someone with your level of experience and knowledge to be seen as an authority and attract the right clients.

I know the feeling.

I launched my first business on Instagram while running a blog. Getting clients felt like pulling teeth, and every month I hoped referrals would sustain me. But Instagram’s highly visual style wasn’t aligned with my strengths: teaching, frameworks, and storytelling.

When I started publishing long-form ideas and insights on LinkedIn, everything changed. I got the traction I had craved, and soon I was consistently selling my high-ticket services.

Today, I run a successful LinkedIn business working with some of the smartest experts in their fields, professionals with Ivy League Degrees & PhDs, agency pedigrees, and world-class careers, who are now building businesses of their own.

My work helps them get the visibility they deserve.

When I look back, my success came from building a repeatable system:

→ Widening my audience so new people found my work

→ Nurturing connections through niche-specific content

→ Showcasing transformations so clients reached out directly

That’s the system I’ll teach you inside this course.

One client, a fractional executive with a sales and client retention background, was posting random event recaps and occasional insights. Nothing stuck. Once she had a clear system for:

→ Capturing her expert advice,

→ Credibly sharing her professional background, and

→ Publishing social proof content…

Everything changed. She went from invisible to consistently landing high-ticket, inbound opportunities.

What You’ll Learn

Week 1: Thought Leadership Content

Isolate your expert insights into high-performing, compelling posts that build authority.

Week 2: Storytelling That Connects (Without the Cringe)

Tell your personal story in a way that positions you as credible and builds audience trust.

Week 3: Social Proof & Transformation Content

Turn your client wins and results into credibility content that attracts more of the right clients.

Week 4: Writing for the LinkedIn Algorithm

Learn the art & science of post structure so your ideas drive engagement and growth.

Who is this course for

Founders looking to stand out in their industry and be known for their expertise

Agency Owners & Service Based Businesses who want LinkedIn to be a primary lead generation channel

Fractionals, Independents, and Freelancers looking to attract new clients

Founders looking to stand out in their industry and be known for their expertise

Agency Owners & Service Based Businesses who want LinkedIn to be a primary lead generation channel

Fractionals, Independents, and Freelancers looking to attract new clients

Prerequisites

Posting History
This isn’t a beginner course. You’ve posted your own content before and know the basics of navigating LinkedIn.
Proven, repeatable offer
You’ve had at least 2–3 paying clients and an offer that’s converted.
Clarity LinkedIn is your platform
You’re ready to show up consistently and build thought leadership specifically on this channel.

What you’ll get out of this course

Learn How to Be Known for Your Expertise (and Show It Consistently)

You will learn my idea-to-post framework rooted in marketing psychology + conversion copywriting so you can take raw ideas → shape them into digestible, valuable, educational LinkedIn posts → consistently demonstrate your authority in a way your audience recognizes and trusts.

Learn How to Share Your Story Strategically (Without the Cringe)

You’ll learn how to use my Storytelling Zone of Genius framework to Identify 3–5 pivotal moments from your career or life that reveal your values & credibility. Break down those moments into digestible LinkedIn story posts that feel professional and relatable.

Learn How to Write Sales Content that Gets Your Audience to Reach Out

Using my social-proof-transformation-story content method to highlight client wins that make your value obvious to prospects. Show measurable impact (metrics, before/after, testimonials) in ways that feel natural and conversion posts that give readers a clear reason to reach out.

Learn How to Write Posts that Perform (Structure, Style & Algorithm Savvy)

You’ll learn exactly how to structure, position & frame your content so it gets read + engaged w/ on LinkedIn. Using hook writing formulas to stop the scroll, post structure (intros, line breaks, CTAs) so your ideas are easy to skim and share.

What’s included

Live sessions

Learn directly from Molly Godfrey in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

8 live sessions • 19 lessons • 3 projects

Week 1

Mar 2—Mar 8

Mar

Live Session 1 - How to Write Value & Thought Leadership Posts

Wed 3/45:00 PM—6:00 PM (UTC)

Mar

Office Hours & Live Q+A

Fri 3/66:00 PM—7:00 PM (UTC)

{VIDEO} The 5 Ways to Influence Your Audience

1 item

{VIDEO} Fill in Your Content Matrix

1 item

Making the Most of Evergreen Thought Leader Frameworks

1 item

Create 2-3 'Value' & Thought Leadership Posts Based on Your Content Buckets

2 items

Week 2

Mar 9—Mar 15

Mar

Live Session 2 - Resonant Personal Storytelling

Wed 3/114:00 PM—5:00 PM (UTC)

Mar

Office Hours & Live Q+A

Fri 3/135:00 PM—6:00 PM (UTC)

{VIDEO} Finding Your Storytelling Zone of Genuis

1 item

{VIDEO} Channeling Your North Star Client in Story Content

1 item

Understanding the effective elements of a story

1 item

Understanding what to AVOID in story content

1 item

Universal Human Story Themes to Tap Into

1 item

Isolating Pivotal Moments Into Smaller Microstories

1 item

Templates, Proven Story Posts & Example Frameworks

1 item

Create 1-2 Personal Story Pieces of Content for Review

1 item

Week 3

Mar 16—Mar 22

Mar

Live Session 3 - Social Proof & Credibility Building Transformation Content

Wed 3/186:00 PM—7:00 PM (UTC)

Mar

Office Hours & Live Q+A

Fri 3/205:00 PM—6:00 PM (UTC)

Addressing Your Client's Objections in Posts

1 item

Identifying Your Client's Trigger Buy Points

1 item

The Art of Effective Case Study Writing

1 item

Gathering Client Transformations

1 item

Effective Calls to Actions to End Your Posts With

1 item

Create 1-2 Social Proof & Client Transformation Posts for Review

1 item

Week 4

Mar 23—Mar 27

Mar

Live Session 4 - Wide Net, Audience Growth, and High-Engaging Content Frameworks

Wed 3/254:00 PM—5:00 PM (UTC)

Mar

Live Office Hours & Q+A

Fri 3/275:00 PM—6:00 PM (UTC)

Finding the Intersection of Viral Themes & Your Authentic Experience

1 item

Outside the Box Posting Frameworks That Drive Engagement

1 item

Formatting Do's & Dont's

1 item

What people are saying

As a recovering perfectionist my goal was simply to publish content. By just doing the BARE MINIMUM of what Molly taught my LinkedIn metrics went up compared to the previous 28 days: +2261% impressions, +5346% members reached, +30% new followers, 3 calls scheduled off LinkedIn. This immediate reward gave me the motivation to keep going on LinkedIn.

Alexandra Jeglitsch

Founder, LUA LAB

My content wasn't getting seen by my target network & I didn't know what to write. This cohort was the perfect mix of learning & experimenting, I appreciated teachings on storytelling + sales 2 areas I've shied from. I posted 3 of my best performing posts of the year, enrolled 27 new newsletter subscribers on 1 post, had my 2nd best revenue month.

Cydnee DeToy

Women's Executive & Leadership Coach

The materials in the cohort were SO helpful. My posts have gained so much more traction. Even the {top exec at the company} sent me a connect request on LinkedIn. My post impressions have increased nearly 200% compared to before & everyday I’m getting new followers - esp some well-known names in the field who are now liking & engaging w/ my content

Noel Chan

Founder, NC Coaching

Meet your instructor

Molly Godfrey

Molly is a viral content creator and LinkedIn strategy evangelist.

She successfully scaled her first online business in the personal growth & coaching space to multiple six figures and has reached millions of readers - all from the power of writing online.

Now she works 1:1 with founders and leaders to help them breakthrough their visibility blocks and turn their LinkedIn presence into an effective business development and audience growth tool - through the power of quality thought leadership content,

Her clients consistently receive new inbound inquiries and industry opportunities as a result of her work.

Join an upcoming cohort