LinkedIn Authority System: Build a Content Strategy that Attracts Clients
Molly Godfrey
LinkedIn Organic Growth Strategist
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Get visible on LinkedIn without sacrificing your authenticity or nuance.
You’re a deep thinker. You have valuable expertise & insights, but it’s frustrating when you can’t seem to get a LinkedIn visibility breakthrough.
It shouldn’t be this hard for someone with your level of experience & knowledge to be seen as an authority & attract the right clients.
I know the feeling.
I launched my 1st business on Instagram while running a blog. Getting clients felt like pulling teeth & every month I hoped referrals would sustain me. IG's highly visual style wasn’t aligned w/ my strengths: teaching, frameworks, & storytelling.
When I started publishing long-form ideas & insights on LinkedIn, everything changed. I got the traction & was consistently selling high-ticket services.
Today, I work w/ some of the smartest experts in their fields who are now building businesses of their own.
My work helps them get the visibility they deserve.
When I look back, my success came from building a repeatable system:
→ Widening my audience so new people found my work
→ Nurturing connections through niche-specific content
→ Showcasing transformations so clients reached out directly
That’s the system I teach inside this course.
What you’ll learn
Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients
Isolate your expert insights into high-performing, compelling posts that build authority
Learn to tell your personal story in a way that positions you as credible and builds audience trust.
Turn your client wins and results into credibility content that attracts more of the right clients.
Learn the art & science of post structure so your ideas drive engagement and growth.
Learn directly from Molly
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Molly Godfrey
LinkedIn Visibility Strategist, Viral Content Creator, $2M Generated for Clients
Who this course is for
Founders looking to stand out in their industry and be known for their expertise
Agency Owners & Service Based Businesses who want LinkedIn to be a primary lead generation channel
Fractionals, Independents, and Freelancers looking to attract new clients
Prerequisites
Posting History
This isn’t a beginner course. You’ve posted your own content before and know the basics of navigating LinkedIn.
Proven, repeatable offer
You’ve had at least 2–3 paying clients and an offer that’s converted.
Clarity LinkedIn is your platform
You’re ready to show up consistently and build thought leadership specifically on this channel.
What's included
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Live sessions
Learn directly from Molly Godfrey in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
8 live sessions • 19 lessons • 3 projects
Week 1
Mar
11
Live Session 1 - How to Write Value & Thought Leadership Posts
Mar
13
Office Hours & Live Q+A
{VIDEO} The 5 Ways to Influence Your Audience
{VIDEO} Fill in Your Content Matrix
Making the Most of Evergreen Thought Leader Frameworks
Create 2-3 'Value' & Thought Leadership Posts Based on Your Content Buckets
Week 2
Mar
18
Live Session 2 - Resonant Personal Storytelling
Mar
20
Office Hours & Live Q+A
{VIDEO} Finding Your Storytelling Zone of Genuis
{VIDEO} Channeling Your North Star Client in Story Content
Understanding the effective elements of a story
Understanding what to AVOID in story content
Universal Human Story Themes to Tap Into
Isolating Pivotal Moments Into Smaller Microstories
Templates, Proven Story Posts & Example Frameworks
Create 1-2 Personal Story Pieces of Content for Review
Free resource
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Build Authority Through LinkedIn Content & Edit Smart w/ AI
Embed Credibility Signals
Learn to strategically speak to your expertise so your audience quickly sees you as a trusted authority.
Clear Idea Writing
Learn to communicate each idea in a way that ties back to your audience's problems or ideals
Write Posts That Convert
Discover how to position your value clearly in every post so your audience sees why working with you is the next step.
Schedule
Live sessions
2 hrs / week
Wed, Mar 11
4:00 PM—5:00 PM (UTC)
Fri, Mar 13
5:00 PM—6:00 PM (UTC)
Wed, Mar 18
4:00 PM—5:00 PM (UTC)
Projects
2 hrs / week
Async content
1 hr / week
Testimonials
- As a recovering perfectionist my goal was simply to publish content. By just doing the BARE MINIMUM of what Molly taught my LinkedIn metrics went up compared to the previous 28 days: +2261% impressions, +5346% members reached, +30% new followers, 3 calls scheduled off LinkedIn. This immediate reward gave me the motivation to keep going on LinkedIn.
Alexandra Jeglitsch
Founder, LUA LAB - My content wasn't getting seen by my target network & I didn't know what to write. This cohort was the perfect mix of learning & experimenting, I appreciated teachings on storytelling + sales 2 areas I've shied from. I posted 3 of my best performing posts of the year, enrolled 27 new newsletter subscribers on 1 post, had my 2nd best revenue month.
Cydnee DeToy
Women's Executive & Leadership Coach - The materials in the cohort were SO helpful. My posts have gained so much more traction. Even the {top exec at the company} sent me a connect request on LinkedIn. My post impressions have increased nearly 200% compared to before & everyday I’m getting new followers - esp some well-known names in the field who are now liking & engaging w/ my content
Noel Chan
Founder, NC Coaching
Frequently asked questions
$1,500
USD