LinkedIn Authority System: Build a Content Strategy that Attracts Clients

New
·

4 Weeks

·

Cohort-based Course

Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients

Previously at

NBC
Denison University
Bloomberg
InStyle

Course overview

Get visible on LinkedIn without sacrificing your authenticity or nuance.

You’re a deep thinker. You have valuable expertise and insights, but it’s frustrating when you can’t seem to get that LinkedIn visibility breakthrough.


It shouldn’t be this hard for someone with your level of experience and knowledge to be seen as an authority and attract the right clients.


I know the feeling.


I launched my first business on Instagram while running a blog. Getting clients felt like pulling teeth, and every month I hoped referrals would sustain me. But Instagram’s highly visual style wasn’t aligned with my strengths: teaching, frameworks, and storytelling.


When I started publishing long-form ideas and insights on LinkedIn, everything changed. I got the traction I had craved, and soon I was consistently selling my high-ticket services.


Today, I run a successful LinkedIn business working with some of the smartest experts in their fields, professionals with Ivy League Degrees & PhDs, agency pedigrees, and world-class careers, who are now building businesses of their own.


My work helps them get the visibility they deserve.


When I look back, my success came from building a repeatable system:


→ Widening my audience so new people found my work

→ Nurturing connections through niche-specific content

→ Showcasing transformations so clients reached out directly


That’s the system I’ll teach you inside this course.


One client, a fractional executive with a sales and client retention background, was posting random event recaps and occasional insights. Nothing stuck. Once she had a clear system for:


→ Capturing her expert advice,

→ Credibly sharing her professional background, and

→ Publishing social proof content…


Everything changed. She went from invisible to consistently landing high-ticket, inbound opportunities.


What You’ll Learn


Week 1: Thought Leadership Content

Isolate your expert insights into high-performing, compelling posts that build authority.


Week 2: Storytelling That Connects (Without the Cringe)

Tell your personal story in a way that positions you as credible and builds audience trust.


Week 3: Social Proof & Transformation Content

Turn your client wins and results into credibility content that attracts more of the right clients.


Week 4: Writing for the LinkedIn Algorithm

Learn the art & science of post structure so your ideas drive engagement and growth.

Who is this course for

01

Founders looking to stand out in their industry and be known for their expertise

02

Agency Owners & Service Based Businesses who want LinkedIn to be a primary lead generation channel

03

Fractionals, Independents, and Freelancers looking to attract new clients

Prerequisites

  • Posting History

    This isn’t a beginner course. You’ve posted your own content before and know the basics of navigating LinkedIn.

  • Proven, repeatable offer

    You’ve had at least 2–3 paying clients and an offer that’s converted.

  • Clarity LinkedIn is your platform

    You’re ready to show up consistently and build thought leadership specifically on this channel.

What you’ll get out of this course

Learn How to Be Known for Your Expertise (and Show It Consistently)

You will learn my idea-to-post framework rooted in marketing psychology + conversion copywriting so you can take raw ideas → shape them into digestible, valuable, educational LinkedIn posts → consistently demonstrate your authority in a way your audience recognizes and trusts.

Learn How to Share Your Story Strategically (Without the Cringe)

You’ll learn how to use my Storytelling Zone of Genius framework to Identify 3–5 pivotal moments from your career or life that reveal your values & credibility. Break down those moments into digestible LinkedIn story posts that feel professional and relatable.

Learn How to Write Sales Content that Gets Your Audience to Reach Out

Using my social-proof-transformation-story content method to highlight client wins that make your value obvious to prospects. Show measurable impact (metrics, before/after, testimonials) in ways that feel natural and conversion posts that give readers a clear reason to reach out.

Learn How to Write Posts that Perform (Structure, Style & Algorithm Savvy)

You’ll learn exactly how to structure, position & frame your content so it gets read + engaged w/ on LinkedIn. Using hook writing formulas to stop the scroll, post structure (intros, line breaks, CTAs) so your ideas are easy to skim and share.

What’s included

Molly Godfrey

Live sessions

Learn directly from Molly Godfrey in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Oct 29—Nov 2

    How to Write Value & Educational Based Content

    0 items

    Oct

    29

    Live Session 1

    Wed 10/294:00 PM—5:00 PM (UTC)

    Oct

    31

    Office Hours & Live Q+A

    Fri 10/315:00 PM—6:00 PM (UTC)

Week 2

Nov 3—Nov 9

    Resonant LinkedIn Personal Storytelling

    0 items

    Nov

    5

    Live Session 2

    Wed 11/55:00 PM—6:00 PM (UTC)

    Nov

    7

    Office Hours & Live Q+A

    Fri 11/76:00 PM—7:00 PM (UTC)

Week 3

Nov 10—Nov 16

    Social Proof & Credibility Building Transformation Content

    0 items

    Nov

    12

    Live Session 3

    Wed 11/127:00 PM—8:00 PM (UTC)

    Nov

    14

    Office Hours & Live Q+A

    Fri 11/146:00 PM—7:00 PM (UTC)

Week 4

Nov 17—Nov 23

    Wide Net, Audience Growth, and High-Engaging Content Frameworks

    0 items

    Nov

    19

    Live Session 4

    Wed 11/195:00 PM—6:00 PM (UTC)

    Nov

    21

    Live Office Hours & Q+A

    Fri 11/216:00 PM—7:00 PM (UTC)

What people are saying

        As a recovering perfectionist my goal was simply to publish content. By just doing the BARE MINIMUM of what Molly taught my LinkedIn metrics went up compared to the previous 28 days: +2261% impressions, +5346% members reached, +30% new followers, 3 calls scheduled off LinkedIn. This immediate reward gave me the motivation to keep going on LinkedIn.
Alexandra Jeglitsch

Alexandra Jeglitsch

Founder, LUA LAB
        My content wasn't getting seen by my target network & I didn't know what to write. This cohort was the perfect mix of learning & experimenting, I appreciated teachings on storytelling + sales 2 areas I've shied from. I posted 3 of my best performing posts of the year, enrolled 27 new newsletter subscribers on 1 post, had my 2nd best revenue month.
Cydnee DeToy

Cydnee DeToy

Women's Executive & Leadership Coach
        The materials in the cohort were SO helpful. My posts have gained so much more traction. Even the {top exec at the company} sent me a connect request on LinkedIn. My post impressions have increased nearly 200% compared to before & everyday I’m getting new followers - esp some well-known names in the field who are now liking & engaging w/ my content
Noel Chan

Noel Chan

Founder, NC Coaching

Meet your instructor

Molly Godfrey

Molly Godfrey

Molly is a viral content creator and LinkedIn strategy evangelist.


She successfully scaled her first online business in the personal growth & coaching space to multiple six figures and has reached millions of readers - all from the power of writing online.


Now she works 1:1 with founders and leaders to help them breakthrough their visibility blocks and turn their LinkedIn presence into an effective business development and audience growth tool - through the power of quality thought leadership content,


Her clients consistently receive new inbound inquiries and industry opportunities as a result of her work.


Denison University
NBC
Bloomberg
InStyle
A pattern of wavy dots

Join an upcoming cohort

LinkedIn Authority System: Build a Content Strategy that Attracts Clients

October 2025

$1,800

Dates

Oct 29—Nov 23, 2025

Payment Deadline

Oct 26, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Wednesdays & Fridays

    Weds @ 12pm ET, Fri @ 1pm ET


  • Weekly projects

    2 hours per week

    Every week you will be able to submit your content to me in batches and I will personally review for feedback

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

LinkedIn Authority System: Build a Content Strategy that Attracts Clients

October 2025

$1,800

Dates

Oct 29—Nov 23, 2025

Payment Deadline

Oct 26, 2025
Get reimbursed

$1,800

USD

4 Weeks