Why They Never Reply

Cold Email: How to Write Like a Human

Eric Nowoslawski

Founder -> Growth Engine X

Learn to reverse-engineer your manual research process so AI can replicate it.

Think like an Engineer

Build AI workflows that send highly relevant messages without generic fluff.

Automate with precision

Track open and reply rates to prove your AI-assisted outreach is working.

Measure real impact

You have powerful ideas trapped in your head. Insights from your work, your research, your expertise. Ideas that could attract clients, build your thought leadership, and grow your audience. But right now, they’re stuck in messy drafts or as a nagging "I should write that" on your to-do list. The friction is immense. The blank page is a void. You estimate it will take 10, 15, even 20 hours to wrestle your thoughts into a polished, publishable article. So you wait. And the ideas remain invisible. It doesn’t have to be this way. The AI Writing Accelerator is a 3-day sprint designed to shatter that friction. AI won't do the work for you. Instead, you will learn to use AI as a brilliant collaborator that helps you brainstorm, outline, draft, and edit faster than ever before. Across three days, you’ll use a proven, AI-assisted workflow to go from IDEA → OUTLINE → DRAFT → EDIT → PUBLISH. No busywork. No fluff. You’ll leave with one polished, publish-ready article (1,500–2,500 words) and a repeatable system you can use again and again. This is not about replacing your thinking. It’s about augmenting it—using AI to sharpen your ideas, move faster, and keep your voice intact. It’s the same process I used to grow my Substack by 4,000 subscribers in 4 months. WHAT YOU CAN EXPECT: This course combines cutting-edge learning science with actionable strategies. You’ll gain practical tools, expert feedback, and a structured process that turns your thoughts into a flagship article. Every workshop focuses on both strategy and execution. By the end, you’ll have not only the skills to write but the confidence to do it at a world-class level. You’ll leave the course with: ●&nbsp;One Ready-to-Publish Flagship Article&nbsp;(1,500–2,500 words). This is the core promise. You will walk away with a finished asset for your portfolio or social channels.●&nbsp;My Personal "AI Prompt Stack."&nbsp;The exact, copy-and-paste prompts I use to generate powerful headlines, structure compelling arguments, and edit with ruthless efficiency.●&nbsp;A Repeatable High-Leverage Writing System.&nbsp;Never face the blank page alone again. You’ll have a proven workflow to consistently turn your ideas into high-quality content.●&nbsp;The "Publish or I Keep Coaching You" Guarantee.&nbsp;My commitment to you is absolute. You will publish your article, or I will continue to coach you in free office hours until it’s live. WHO THIS COURSE IS FOR: This sprint is for professionals and creators who value their time and want to translate their expertise into tangible assets.●&nbsp;You are an&nbsp;ambitious professional, consultant, or executive&nbsp;with deep industry knowledge, but you struggle to find the time to turn your insights into thought leadership.●&nbsp;You are an&nbsp;aspiring writer or solopreneur&nbsp;who feels stuck in a cycle of unfinished drafts and wants a tangible win to build momentum.●&nbsp;You are an&nbsp;established expert or creator&nbsp;curious about AI, but you refuse to sacrifice quality or your unique voice for speed. Who this is NOT for:&nbsp;This is not for those looking for a "get rich quick" scheme or a way to have AI write soulless, generic content. This is a system for augmenting&nbsp;your&nbsp;thinking, not replacing it. EXTRAS:●&nbsp;Lifetime access to video recordings of all live sessions via the Maven platform.●&nbsp;PDF summaries of the course for easy reference.●&nbsp;Direct access to Eva for personalized feedback and guidance.●&nbsp;Optional co-writing and coaching sessions to refine your work.●&nbsp;AI prompts to accelerate your writing process. If you’re ready to become a confident, consistent, and impactful writer, this course is for you. Reach out to hello@evakeiffenheim.com for any questions, corporate trainings, and group/student discounts.

Publish Your Flagship Article in 3 Days 

a step-by-step writing and learning process

Bring 1–3 potential ideas from your work. We’ll select one and shape it into a flagship article. Clear inputs make the sprint fast and focus

One clear topic or problem to write about

Have an account and know how to send prompts. No coding required. We’ll use AI to accelerate thinking while keeping your authentic voice.

Familiarity with a chat AI (e.g.: ChatGPT or Gemini)

You’ll do the work in-session and between sessions. Protecting these blocks is key to shipping your article by Day 3.

3 focused blocks over 3 days (~6 hours total)

You’ll adopt the “co-founder” mindset that turns AI into your personal editor, idea-generator, and research assistant. We’ll build a living swipe-file of irresistible headlines, craft an introduction, and leave with a rough draft 80 % done.

Workshop 1: From Blank Page to Magnetic Draft—The Mindset, Headline & Hooks

You learn best through applying and practicing. During the cohort, you will be held accountable to submit 3 articles that combine everything you've learned. We offer an optional co-writing session. If you get stuck, we will be there to support you.

AMA & Co-Working Lab (Optional)

In the final 45 minutes, we’ll run the ruthless “Cut” checklist that makes prose crisp, voice unmistakable, and insights unforgettable. Then we’ll match your piece to the perfect platform: Substack for depth, LinkedIn for reach, Medium for serendipity, or your own blog.

Workshop 2:  Publish Like a Pro; 45-Minute Polish & Platform Placement Playbook

Course schedule

Founders who want a publish-ready thought leadership piece to share with clients, investors, or teams.

Professionals in tech, finance, or consulting who want to communicate effectively in technical domains and showcase their expertise.

Writers and creators who want a structure to finish and publish high-quality work—without spending 10+ hours per article.

This course is ideal for 

Topics covered

Turn messy notes into a clear structure readers finish.

Pick a flagship idea that matters and will stay relevant.

Build a repeatable idea-to-paper workflow to publish with confidence.

Use AI to ideate, outline, and draft quickly without losing your voice.

Format and publish on Substack, LinkedIn, Medium, or your blog.

Edit for clarity and impact: headlines, openings, flow, and proof.

Leave with an AI Prompt Stack: idea → outline → draft → edit → polish → publish.

Reduce drafting time from 10+ hours to ~90 minutes per article.

Go from idea to flagship article in 3 days, leveraging AI as your thinking partner. Clear, practical, research-backed. 

Eva Keiffenheim

Teacher turned writer, TEDx speaker

WOA10

AWOA11

Your team is drowning in manual work. There's a better way. → You know AI and automation could save your team hours daily — but you're not sure where to start.→ You're tired of repetitive meetings and manual data entry between Slack, Notion, and HubSpot.→ You've experimented with ChatGPT but don't know how to scale it across your business processes.→ You hear about "AI agents" everywhere but it feels like magic only tech companies can do.→ Your team is burning out on busy work instead of focusing on what drives revenue. This course is for business leaders, team managers, and entrepreneurs who want to transform their operations using AI agents and smart automation—without hiring developers. You'll walk away with live automations running in your business, AI agents handling routine tasks, and the mindset of a Happy Operator: someone who scales teams through technology, not more people. What you'll build In 5 weeks, you'll transform from manual chaos to automated efficiency using real business scenarios from "TechFlow Marketing" - a growing agency scaling from 8 to 25 employees. Each week focuses on immediate business impact with systems you can deploy the same day. Week 1: Proposal Generation Pipeline✦ Build: Automated proposal system that turns email inquiries into professional proposals in 5 minutes✦ Learn: Email intelligence, AI parsing, and document generation using n8n + OpenAI + Google Docs✦ Take away: Complete proposal-to-close system reducing creation time from 3 hours to 15 minutes✦ Business Impact: Save 12+ hours weekly on proposals, never miss deals due to slow response times Week 2: Company Knowledge Base✦ Build: AI-powered knowledge assistant that answers team questions about your company instantly from Slack✦ Learn: RAG systems, document processing, and Slack integration✦ Take away: Slack-integrated AI assistant with 80% question accuracy and source citations✦ Business Impact: Eliminate 2+ hours daily spent searching for company information Week 3: Reporting &amp; Meeting Automation✦ Build: Real-time dashboard pulling data from Asana, HubSpot, and Google Calendar✦ Learn: Multi-API integration, automated reporting, and meeting intelligence systems✦ Take away: Automated weekly reports and meeting prep that eliminate status meetings✦ Business Impact: Reduce reporting time from 2 days to 15 minutes, cut meetings by 50% Week 4: Content Repurposing Suite✦ Build: Content multiplication system using news scraping, video processing, and social automation✦ Learn: Apify scraping, YouTube APIs, Meta Business integration, and viral clip generation✦ Take away: Automated content discovery and distribution across all marketing channels✦ Business Impact: Transform 1 piece of content into 20+ assets, reduce content creation time by 70% Week 5: Employee Onboarding System✦ Build: Complete onboarding automation from offer acceptance to 30-day productivity✦ Learn: Workflow orchestration, document automation, and intelligent training paths✦ Take away: AI-powered onboarding assistant handling 80% of new hire questions✦ Business Impact: Reduce onboarding costs by $15K per hire, ensure consistent day-one productivity This progression takes teams from basic automation to enterprise-grade systems, with each week building on the previous to create a complete business transformation toolkit. What a typical week looks like → Monday (75 min): Live inspiration session showing real business transformations, followed by troubleshooting Q&amp;A. See exactly what you'll build and why it matters for your bottom line.→ Tuesday-Thursday (30 min daily): Hands-on building with step-by-step video materials. Each day adds one piece to your automation system - by Thursday, you have a working solution running in your business.→ Friday (60 min): Q&amp;A session with breakout rooms for personalized help. Get unstuck, optimize your workflows, and prepare for the weekend challenge that ties everything together.→ Weekend Challenge: Complete the week's automation system and deploy it in your business. Most students see immediate time savings and measurable results before the next Monday session. Total commitment: 30 minutes daily, with live systems running in your business by week's end.

Your team knows AI exists. But nobody knows how to actually use it.

Course syllabus

Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.

You use modern business tools daily

Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.

You manage processes or people

This isn't passive learning - you'll build real systems. Consistent daily practice is essential for implementing business automation.

You're ready to commit 30 minutes daily

May 27, 2025

2 x Live Sessions 1.5h every week.

Tuesdays & Thursdays

Each week, we’ll send you 3 challenges to explore the lessons more deeply.

Weekly projects

Show your progress to the rest and share your next steps.

DEMO Day

Team Leaders &amp; Department Heads: You manage 5-50 people but spend more time on status updates than strategy. Time to automate the chaos.

Entrepreneurs &amp; Business Owners: You're scaling fast but drowning in ops tasks. Every new client adds manual work. Build systems, not headac

C-Level Executives: You see competitors using AI but don't know where to start. Get measurable ROI and prepare teams for what's coming.

Who is this course for

What you’ll get out of this course

Stop switching between Slack, Notion, and HubSpot. Start making them work together intelligently with automation that turns email inquiries into proposals in 5 minutes and generates reports that eliminate status meetings.

Transform your existing tools into AI-powered systems

Focus on strategy, not busy work. Build AI agents that handle proposal generation, meeting summaries, content creation, and employee onboarding automatically while you focus on growing your business.

Save 15+ hours per week per team member

Build once, scale forever. Master n8n automation workflows, AI integration, and data-driven decision making. No coding required - just practical systems that work immediately and scale infinitely.

Implement systems that grow with your business

Your team will see you as "the one who makes things work seamlessly." Confidently identify inefficiencies, propose solutions with measurable ROI, and position yourself as indispensable.

Become the automation leader your company needs

While competitors debate AI strategy, you'll implement systems saving thousands of hours annually. Prepare your organization for what's coming next and lead the AI-first economy shift.

Gain competitive advantage in the AI transformation

Get tangible workflows you deploy day one: <ul><li>5-minute proposal generation</li><li>AI knowledge assistant</li><li>Automated reporting</li><li>content multiplication suite </li><li>Seamless employee onboarding that scales with growth.</li></ul>

5 production-ready automation systems for immediate business impact

Master RAG systems, content automation, and social media intelligence. Transform scattered knowledge into instant answers, one content piece into 20+ assets, and manual processes into intelligent workflows.

Advanced AI integration techniques for competitive advantage

Using Slack, Notion, HubSpot daily? Master the tools that turn manual processes into automated systems for data-driven decisions.

Make

Relay.app

Softr

Lovable

n8n.io

Rafa

Building and Automating before AI existed

Bubble

Matt

Product builder & Agent Expert

Cohort 1

Cohort 2

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Tuesdays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything?
What if your team were aligning and growing through every conversation with you?

Jack Cohen

If you're responsible for people, processes, or innovation, you already know AI isn't optional, it's your next move! This course is your starting point. Designed for founders, operations managers, team leads, and transformation leaders ready to take the first steps into AI automation, this course gives you the mindset, tools, and guided practice to confidently lead your first automation initiative. Even if you're not technical. You’ll learn through real-world examples, repeatable frameworks, and hands-on exercises designed to reflect how your business actually operates. With clear, practical support, you’ll focus on automating the workflows that already work in your business. By the end of this course, you’ll have launched a working automation, built with clarity and strategy and the confidence to lead what's next. ---- 📌&nbsp;Who this course is perfect&nbsp;for? This course has been designed for forward-thinking leaders who are ready to: ↳ Save hours each week by automating repetitive tasks like content, emails, admin or lead gen.&nbsp;↳ Steamline team operations without hiring more staff↳ Move from “we should automate” to actually launching your first AI-powered workflow↳ Start spotting automation opportunities with confidence, even if you're not technical↳ Learn practical, proven systems that are easy to implement and show immediate value If you’ve been waiting for the right moment and a like-minded community, this is it! ---- 📌 What you'll master in 4 weeks 🔍 Week 1: Find the right tasks to automate- Map your current workflows and processes- Audit your recurring tasks using the 6T delegation framework and find time wasters and opportunities to delegate- Identify your top 3 automation opportunities- Create a personalised AI automation plan 🧠 Week 2: Lay the foundation: your prompt library &amp; AI building blocks- Write better prompts for tasks like outreach messages, structuring content and replying to emails.&nbsp;- Set up reusable ChatGPT for daily work, and prepare them to share with the team.&nbsp;- Learn prompt engineering tips that get you better results. Improve prompts for repeatable and useful outputs using tools like Make or n8n.- Explore key AI building blocks like formatting, extraction, and classification.&nbsp; 🛠️ Week 3: Intro to AI automation tools (no code)- Learn how to use automation tools like Make.com and n8n- Review real case studies from other businesses- Understand core automation basics: triggers, actions, modules, and flows- Explore and be inspired with our library of ready-to-use examples across content, operations, lead handling and research 🚀 Week 4: Capstone project &amp; Build your first real automation&nbsp;- Design and build an automation that solves a real business problem (using advanced building blocks &amp; collection of APls)- Understand and use key automation design concepts, tips for testing, documenting, and scaling workflows- Start building your project in n8n or Make with feedback and support from Lena and the community 🎉 Demo day: Show what you’ve builtPresent your automation with the group and get inspired by others in the cohort! ---- 📌 What you'll walk away with- Clarity on what to automate, what to delegate and what to ignore- A personal prompt library tailored to your daily workflows- A few working AI automations that solve real problems and save you 5–10+ hours a week- A clear, scalable automation plan so you can grow without hiring more- The confidence to lead automation in your business, even if you're not technical ---- 📌&nbsp;What makes this course different ↳ Practical from day one (and fully no-code)80% hands-on, with support at every step. With templates, examples, and clear guidance, you’ll build real working automations, prompt libraries, custom GPTs, and walk away with systems you can run yourself or confidently delegate. ↳ Smart audit frameworks for smart decisionsAudit your workflows to spot time-wasters and uncover automation opportunities using a practical, proven method. ↳ Reusable templates and real examplesUse automation templates from real businesses. You'll try them, adapt them, and apply what works to your own systems. ↳ A scalable strategy you can grow withLeave with a clear roadmap to scale your automation efforts to guide future automation initiatives, long after the course ends. ↳ Your first business automation - done!Complete a working automation that solves a real problem in your team or business, ready to use immediately. ↳ You're not doing this aloneGet support from Lena, expert guidance, and a like-minded community along the way. ---- 📌&nbsp;Tools you'll learn to use (no coding required) Hands-on learning with real tools (n8n, Notion, Make, Telegram bots, ChatGPT, Claude) ---- 📌&nbsp;Real examples&nbsp;we'll explore &amp; build together - Meetings: Turn calendar events into agendas &amp; summaries, transcribe calls, assign tasks and next steps- Emails: Automatically organise and tag incoming emails by topic or urgency- Admin: Collect info, summarise it, and send regular reports by chat or email- Marketing: Write and schedule blog posts, social media updates, and newsletters automatically- Leads: Handle form submissions, enrich details with AI, and notify your CRM or team- Finance: Combine expense data and send simple, clear dashboards and monthly updates- Productivity: Build a habit tracker and get personalised AI feedback to stay on track ---- 📌&nbsp;Still have questions? I’m happy to chat! If you're unsure whether the course is right for you, book a quick 1:1 with me here: https://calendly.com/lena-shakurova/maven-ai-automation-with-lena. I’d love to hear about what you're looking for and help you decide.

Kick off your first AI powered automation in your organisation with confidence

An interactive sessions with live demos. We’ll break down the week’s core concepts and tools, then put them into action right away. These aren’t passive lectures, you’ll be solving problems, testing ideas, and working with others.

Tuesdays: Workshop

A weekly session for your questions. You can ask any questions about your project, get help with any technical issues, and discuss ideas with me and other participants.

Thursdays: Office Hours

Do your home practice to apply what you’ve learned and make progress on your project.

Weekly Homework

A final session where you showcase your project, share what you built, and get feedback from peers and instructors. It’s an opportunity to demonstrate what you’ve learned and see what your peers have been building.

Last Monday: Demo Day

Founders ready to scale smarter. You’ve built solid processes and now want to automate them to grow faster without hiring more people

Operations managers tired of firefighting. You want to automate manual tasks so your team can do twice as much with making fewer mistakes

Innovative team leads ready to remove bottlenecks. You want to identify blockers and free up time so your team can focus on what’s important

Explore real examples from other businesses and get templates you can adapt to your own

Understand what's possible to automate today and how

Audit your current workflows, spot time-wasters, and identify the best tasks to automate using the 6T delegation framework

Audit your business processes and find real time wasters

Start recognising opportunities to delegate repetitive work and free up your focus

Develop an automation mindset

Create a library of reusable prompts and custom GPTs for everyday tasks like content, email replies, summaries and more.

Build a personal library of prompts and mini automations

Use what you've learned to solve a real problem in your business and put it to work immediately

Kick off your AI automation project solving one real business problem

Get live input on your use case from Lena and a group of founders and operations managers solving similar problems in real-time

Get feedback and expert support on your exact use case

Know what’s possible, how long it takes, what tools to use, and how to explain it, whether you’re building it or delegating it

Get the confidence to lead automation efforts in your team

In 4 weeks, learn what's possible with AI Automation, what you should automate, and kick-off your first AI automation initiative

Lightning Lessons

Cold Email: How to Write Like a Human