Lightning Lessons

Cold Email: How to Write Like a Human

Hosted by Eric Nowoslawski

Thu, Sep 11, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Think like an Engineer

Learn to reverse-engineer your manual research process so AI can replicate it.

Automate with precision

Build AI workflows that send highly relevant messages without generic fluff.

Measure real impact

Track open and reply rates to prove your AI-assisted outreach is working.

Why this topic matters

Inboxes are flooded with forgettable outreach. Manual research works but doesn’t scale. Learning to train AI to mimic your best one-to-one emails lets you reach more people with the same quality—keeping you competitive while others fall behind.

You'll learn from

Eric Nowoslawski

Founder -> Growth Engine X

Eric is the largest user of Clay by enrichment volume and sends over 5 million emails per month on behalf of his customers at Growth Engine X. 


Having been one of the first employees at Clay, he was there to build the product from the early days. Now, he teaches people for free through his content and YouTube videos, as well as providing outbound services for his customers. 

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