Scale Founder-Led Sales Without Hiring Sales Reps
6 Weeks
·Cohort-based Course
When your founder was doing sales it was great, because they knew your customer's problems. But, they couldn't scale... until now.
Scale Founder-Led Sales Without Hiring Sales Reps
6 Weeks
·Cohort-based Course
When your founder was doing sales it was great, because they knew your customer's problems. But, they couldn't scale... until now.
Course overview
Send 15,000 Emails to Test 5 Campaigns in Just 8 Weeks
Start with signs of product market fit, take your hypothesis to only companies with the most publicly visible signs of that problem, then send 15,000 good emails to 5 different test audiences in just 8 weeks with only a $4k budget for data (outside of the course cost).
Who is this course for
01
Founders who want to rapidly test if their market has a problem or take founder-led sales to the next level without a sales rep.
02
Chief Marketing Officer/VP of Sales who are struggling with building a predictable pipeline.
03
GTM Teams who have to depend on SDRs to harass your customers to get on the phone.
What you’ll get out of this course
Rank your Entire Target Addressable Market
You'll leave with every domain in your TAM scored by what's important to you, so you can find the top 5% of the market that needs you the most now.
Build Playbooks by Pain, Not Persona
Find customer pain programmatically, write sentences about that pain, find leads with a predictable process, and automate great emails to customers without having to send them 1 by 1.
Save on Hiring SDRs and Needlessly Expensive Data
You don't need a $30,000 ZoomInfo subscription, a $20,000 6Sense annual agreement, or $500,000 Salesforce install. And you won't need to hire, train, and fire teams of Sales Development Representatives.
Never (Okay, Mostly Never) Land in Spam
Create multiple outbound inboxes that pass spam filters and that you can scale (with good messaging). Get the hell outta here with your "quick question" subject lines. The worse your targeting and your messaging, the more you'll be eating spam for email dinner.
Low Cost, High Quality, Data Just For You
With a $4,000 budget we will set you up with modern low-cost tools to score your TAM, find perfect fits, create data just for you, and scale what works. With a little budget and a little ingenuity, you got this!
Your Sales Reps Should Not Do OUTBOUND
You Can't Learn From Your SDRs
Your sales reps (SDRs) are incentivized to withhold education from your organization. And, if they crack it, they get promoted. If they don't they get demoted or fired. You get no compound learning from this structure.
You Made Your SDRs Loud, Not Insightful
You spent tens of thousands on ZoomInfo, Apollo, and Seamless so they could talk talk everyone, but gave them nothing good to say. So they beg for attention and never talk about your advantage.
Your SDRs Don't Know Your Market
Founders never teach their first SDR what they tried, what works, what fails, what they already know about talking to tens or hundreds of customers 1 by 1. And then they say, now you go sell...
What people are saying
Will Megson
Saad Khan
Jay Gutnick
Max Kolysh
Ben Robinson
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Foti Panagiotakopoulos
Audrey Danser
Irena Pergjika, LPC, LMHC
Meet your instructors
Jordan Crawford
Jordan Crawford
Founder @ Blueprint
I cut my teeth (who says that?) in growth in 2016 when I helped Zinc.com grow from 1 to 100M in GMV in 2 years. Since then I've worked with companies like Mainstreet, Vouch, Ironclad, TestBox, MarketerHire, and more to test and iterate on outbound at scale by pain, not persona.
In my free time I do this... and long walks on the beach. And sushi. But you didn't come here for any of that.
Eric Nowoslawski
Eric Nowoslawski
Founder @ Growth Engine X
Eric has worked with 100s of Bootstrapped and VC backed companies to help them scale their outbound Go-To-Market motion.
He is an expert in email deliverability, data sourcing, web scraping, and cold email copywriting.
When he is not building GTM engines, he is training for an Ironman or flying his FPV drone.
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Scale Founder-Led Sales Without Hiring Sales Reps
Course syllabus
Week 1
Setup Your Email
Top Reasons Why You Will Fail
Week 2
Define your TAM (Be Unconventional)
Customer Discovery
Week 3
How to Find Problems
Week 4
Copywriting
Week 5
Week 6
Course schedule
3-5 hours per week
8 Weeks of The Mondays
1:00pm - 2:00pm Pacific
Each week we teach a 30 minute course on the topic and have 30 minutes for Q&A, over 8 weeks.
Friday AM Office Hours
1 Hour Friday 9am to 10am Pacific
Fridays are office hours for you to come in and ask questions
Weekly projects
2 hours per week
Each week you'll have homework that will take you about 2 hours a week to complete. It may take some much longer, depending on how well you know your customer. If building a repeatable lead gen process isn't your primary goal, DO NOT SIGN UP!
Hard Setup Costs (~$4k - in Addition to Course Fee)
Email Setup Costs: $523
It's about $523 per year to send the 15,000k emails in this course, and then you'll have the infrastructure to keep sending. You must be prepared to pay these fees yourself.
Data Costs: $1,000 - $3,000
Data costs depend on your needs. But, for the most part, we have ways for you to get the best in class data for 1/100th market rates. Expect to spend, in total $4,000 in the next quarter on data.
We don't mark up the data or make any commissions on your purchases.
Bad Joke Fees: ∞Patience
Jordan makes a lot of bad jokes, it won't cost you any cash outside of the course fee to listen to them... but it will be very painful. So you may need to budget for an extra beer, vape juice, or some more yoga sessions. Plan accordingly.
Sales Doesn't Have to Feel Like This! Learn With Others, Have Fun!
Active hands-on learning
This course builds on live workshops and hands-on projects. You'll all be learning a better way than hiring thousands of SDRs to cold call your whole market.
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams. We'll work with you to score your entire market.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you. You'll create and share tactics with other top founders and GTM leaders to learn from us AND from them.
Frequently Asked Questions
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