Free Lesson
Find Growth Beyond Your Core Automotive Product
30 min
Oct 22, 2026 11:00 AM
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What you'll learn
Explore four paths to growth
Use automotive cases to identify opportunities across category, solution, business model and lifecycle growth
Find growth beyond the core
Use a 4-direction Growth Map to identify opportunities beyond improving or selling more of your existing product
Test whether an opportunity can win
Apply five questions to assess customer need, right to win, economics, adoption friction and strategic fit
Why this topic matters
Automotive companies often look for growth by improving or selling more of what they already make. But some of the biggest opportunities emerge when companies look beyond their core product.
Using automotive cases I'll introduce a practical Growth Map for finding opportunities across categories, solutions, business models and the customer lifecycle—and a five-question Growth Test for deciding which opportunities are actually worth pursuing.
