Value-Coach

Essential sales skills for non-sales

Oracle

Adobe

Salesforce

Sitecore

Sultan Semlali

Value-Coach - Value Consulting Leader at Sitecore

whether it's budget approval, a project proposal, or getting a skeptical stakeholder on board.

How to pitch your ideas so people actually say yes

a simple framework for navigating objections that keeps the conversation moving forward instead of shutting it down.

How to handle pushback without folding or fighting

Stop showing up as an order-taker. Learn how to use provocative data points and reframes

How to lead conversations with insights, not just questions

Sell your ideas, manage up, gain buy-in, and increase your impact. Sharpen your skills via hands-on exercises, deep dives, scripts, and more

Co-founder of Maven (a16z, First Round)

Anthropic

Atlassian

DoorDash

Google

Wes Kao

Co-founder of Maven. Co-founder of altMBA. Followed by 300k+ operators in tech

Cohort 10 (March)

Cohort 11 (May)

Update: The May cohort is now open for enrollment. Over 1,700 tech operators have taken this course. If you've been thinking about joining, I'd love to see you in class.___If you're a high performer, you likely got to where you are because of your raw talent and ability to execute.But now that your scope has grown, your ability to increase impact depends on how well you influence others.No one teaches you how to do this beyond the basics...Until now.In this 2-day intensive course, you will learn practical ways to:<ul><li>Influence stakeholders to get buy-in</li><li>Prevent avoidable back-and-forth, friction, pushback</li><li>Write/speak more clearly and concisely</li><li>Pitch your ideas to increase chances of getting a yes</li><li>Appeal to impatient executives with high expectations</li></ul>During the course, you will drink from the firehose.You won't become a different person overnight. But my goal is to help you dramatically improve your competence and confidence in a condensed period of time.You and your team can move faster. You can prevent avoidable friction.You can accomplish more of what you want--and have more fun in the process.

Strong communication is a force multiplier

Present to your CEO to maximize highly-visible moments

Managing up in day-to-day interactions

Frame your ideas and give the right amount of context in any situation

Identify ways to improve your own writing

Influence up and sideways to get things done

There's a difference between "I know this" vs "I do this."  This course is for operators who are strong and want to get even sharper.

You are open-minded and intellectually honest

This is not for you if you want a slower-paced course over several weeks. This is a 2-day intensive designed for busy operators.

You are looking for a condensed, intensive experience

This is not for you if you expect to become excellent in communication overnight. You will need to practice ongoing to build muscle memory.

You will continue practicing after the course

Senior individual contributors (ICs). Marketing leads, PMs, engineers, program managers, UX designers, etc. Minimum 3+ years of experience.

People managers and leaders (heads of, team leads, directors). You run a team and have to get buy-in upwards and x-functionally.

Teams who want shared language so you can move faster, give feedback faster, have shared expectations, and persuade folks outside your team.

Stop over-explaining and start guiding decisions. You'll become the professional who walks into senior rooms and walks out with a yes.

Cohort 3

24-Year Banker -> Presentation Expert

JPMorgan Chase & Co.

Commerzbank

Royal Bank

MaryBeth Hazeldine

24 years at JPMorgan, PwC, RBS. Now training executives to win decisions.

Cohort 2

You've done the work. You know the material. You've prepared the slides.And yet the decision stalls.Polite nods. Reasonable questions. Then: "Let's take this offline." "We'll circle back." "Good discussion."Translation: No decision today.If this keeps happening, it's not because you lack expertise or presentation skills. It's because the way you're structuring your message doesn't match how senior people decide.Here's what nobody tells you: executives make their decision in the first few minutes, then spend the rest of the time looking for reasons to trust that instinct—or doubt it. When you lead with context, build to your recommendation, and back it up with extensive data, you're triggering doubt, not confidence.The unspoken question in their mind: "If they need this much explanation, is the recommendation actually solid?"This course gives you a different approach—a system built on how decisions actually happen in senior rooms. You'll learn to structure your message so that "yes" feels like the obvious, low-risk choice.Not through tips you'll forget under pressure. Through a repeatable system that works even when you're tired, rushed, or facing pushback.

Executives decide before your presentation ends. Structure accordingly

Structure presentations that win decisions

Remove the anxiety before you even start

Build credibility without over-explaining

Choose proof that reassures, not proof that defends

Handle pushback without becoming defensive

Use AI tools without sounding generic or losing authority

<code>You present to executives, boards, or steering committees—and need decisions, not "good discussions." Your credibility is on the line.</code>

You pitch to clients and present recommendations for a living. Stalled decisions cost you deals, revenue, and repeat business.

You're in relationship management, business development, or sales—presenting to win deals, budgets, or strategic alignment.

Turn your tech skills into sales power! Master B2B selling, client engagement & deal closing in 4 weeks. Build, sell, and scale your impact.

Technical Sales Leader, AI & Automation

Raji RV

Technical Sales Leader, AI & Automation Advisor

Founder, AI Product Mngt. & Tech Sales

Avinash Mahalingam

Co-Founder, AI Product Mngt and Tech Sales Coach, Ex-Amazon PM , RBC AIPM

Cohort 1

This course is a hands-on bootcamp + framework built by people who've actually done it. The gap between building great technology and selling it effectively is where most technical careers hit a ceiling. This intensive 4-week program transforms software developers, engineers, and tech founders into confident, revenue-generating sales professionals who can bridge the gap between product capabilities and customer needs. You'll learn the complete B2B tech sales process, from value selling, story telling, build demos, building poc's, being a trusted advisor and closing deals. Through hands-on mock sessions, real-world frameworks, and modern sales tools you'll gain the skills to transition from pure technical work into client-facing, revenue-driving roles. Whether you're a founder who needs to sell your own product, a developer ready to amplify your impact, or a consultant looking to move upstream, this course gives you the blueprint to succeed in tech sales without sacrificing your technical credibility.

Ready to turn your technical expertise into revenue impact? 

Master the foundations of B2B Tech Sales Engineering

Get your dream Tech Sales Engineering Role

Master the Winner's Tech Sales Mindset

Software Developers &amp; Engineers

“Good PMs say no” is a myth.  And it’s costing you influence.

VP Product before 30. Coach of 500+ PMs

PwC UK

Amazon

Capital One

Coda

PayPal

Brennan Collins

Reached VP of Product before 30. Coached 500+ PMs. 36+ promoted in 12 months.

From Demands to Wins

It's 3:47 PM on a Thursday, and your VP of Sales sends you an urgent message: "Three enterprise prospects asked about ACH payments this week. All of our competitors have it. We're losing deals. Can we get this on the roadmap for Q2? I need a timeline that I can bring to these accounts ASAP."You have 13 minutes before your next meeting. What do you say back?Most product managers pick one of three losing moves: 1) Get Defensive: They defend their existing roadmap and burn political capital. 2) Gatekeep: They ask their standard checklist of questions before answering and frustrate the VP. 3) Give In: They say, "Sure, I'll look into it," and build the wrong thing for three months.There's a fourth option: I call it Stakeholder Judo.In this 3-hour workshop, you'll practice four techniques that change the dynamic from "Build this ASAP" to "Wow, you have this covered."

PMs with 3 to 10 years of experience who regularly receive feature requests from executives or sales leaders.

PMs who have strong product instincts but struggle to translate their reasoning into language that wins rooms where they're outranked.

PMs who've been told to "be more strategic" but nobody showed them what to say differently on a Thursday at 3:47 PM.