Free Lesson
How to Get Better Insights in User Conversations
45 min
Nov 13, 2026 3:00 PM
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What you'll learn
Hear top tips for better user interviews
Make sure you have all your bases covered before, during, and after interviews.
Learn to turn what you hear into action
Understand the difference between insights that are interesting vs. actionable.
Get expert feedback on your next user conversation
Bring an upcoming interview or session and get live coaching from ZoCo’s principal researchers on your plan.
Why this topic matters
You've got a shot with a busy customer, a hard-to-reach user, or an executive stakeholder, and what you learn depends on how you prepare and what you ask in the moment. Too many teams walk away with polite feedback and nothing to act on.
In this session, ZoCo’s Principal Researcher shares the framework she uses with clients and coaches you live.
