The Claude Setup Every Marketing Team Needs

Hosted by Tahnee Perry

Thu, May 14, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

68 students

Invite your network

Go deeper with a course

Build a Claude Marketing System in 2 Hours
Tahnee Perry
View syllabus

What you'll learn

Map every Claude surface to the right marketing task

Know when to use Claude.ai, Cowork, Chrome extension or M365 plugin, and which saves the most time.

Define your Instructions so Claude is set up for your team

The questions you need to answer to write your master Instructions so Claude knows who you are and how you work

How to build up Projects and Skills

Leave with a prioritized list of Projects and Skills you can customize for your team.

Why this topic matters

Marketing teams using Claude without a proper setup get generic, inconsistent outputs that require significant rework. The cause is always the same: Claude has no brand context, no strategy and no standing instructions. This session covers the complete setup that fixes that — surfaces, settings, Connectors, Skills, a live Project build and a clear plan for what to build first.

You'll learn from

Tahnee Perry

AI Strategy & Go-to-Market Consultant. Instructor at Stanford and Section.

I've spent 20+ years in marketing leadership and the last several years helping marketing teams at enterprise companies use AI to get work done.

I teach marketing directors, VPs and CMOs how to move from experimenting with AI tools to running repeatable workflows their teams can use consistently.

My courses cover how to design and build AI agent systems for marketing, including competitive research, content development, performance analysis, and multi-step automation.

My clients have reduced campaign cycle times from months to weeks, cut content production hours by more than half and built AI workflows that run without agency dependency.

I've delivered workshops for L'Oreal, HP, Autodesk, Amadeus and Sabre, and have spoken at Stanford and the Fast Company Ideas Festival.

Previously at

Stanford University
Section
L'Oréal
Autodesk
HP
See all products from Tahnee

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.