Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer turned startup coach. She helps founders & product leaders bring their ideas to life, informed by her design work on influential hits like Rock Band, The Sims, eBay, Netflix, Ultima Online, Covet Fashion, & Replika. Amy Jo pioneered the practice of applying game design to digital services & is well-known for writing Community Building on the Web (2000) & Game Thinking (2018). She's taught at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD.