Free Lesson
Make Better Marketing Decisions with AI Virtual Customers
30 min
Oct 28, 2026 11:00 AM
By continuing, you agree to Maven's Terms and Privacy Policy.
What you'll learn
Replace Gut Feel with Virtual Customer Insight
Turn “Which message do you like?” into a clear decision with an audience, objective, and evaluation criteria.
Evaluate with Virtual Customers and Virtual Professionals
Use Auggie to connect customer reactions and professional critique with brand context and evidence from other tools.
Act on Virtual Professional Recommendations
Carry a recommendation into creative production, review the execution, and define the next test.
Why this topic matters
You have two campaign messages, a deadline, and a team with strong opinions. How do you decide which message deserves to move forward?
You’ll see how Auggie orchestrates Virtual Customers, Virtual Professionals, brand knowledge, and real-world signals to evaluate options and inform what happens next.
Auggie is the decision platform used in this lesson. No account required; participate through polls, questions, and a reusable decision checklist.
You'll learn from
Peter Monk
PVAI Co-Founder / Executive Partner Chief AI & Emerging Technology Strategist
