Achieve influence & stakeholder alignment for PMs and UXers
Hosted by Christine Perfetti, Diana DeMarco Brown, Melissa Appel, and Jen McGinn
What you'll learn
Why identifying the power players can be key to your success
What causes teams to lack alignment and what to do about it
How to effectively cultivate connections and allies
Why this topic matters
You'll learn from
Christine Perfetti
CX and UX Advisor [Ex-GoFundMe, Carbonite, Acquia]
Christine Perfetti is Founding Principal of Perfetti Media, a product strategy and research consulting firm. Christine built the research programs at GoFundMe, Carbonite, Acquia, and TuneIn, and has led product visioning workshops for Harvard Business School, WeSpire, HubSpot, Curriculum Associates, and Penn Medicine, among others. Before becoming a 2x founder, Christine Perfetti was the Head of User Experience at Carbonite and Acquia, two highly successful Scaleups in Boston, Massachusetts.
Diana DeMarco Brown
Design Leader [Ex-New Relic, Oracle, Author of Agile User Experience Design]
Diana DeMarco Brown is an experienced designer and leader with experience in both building out teams at startups and guiding teams to deliver exceptional experiences at an enterprise scale. Her management strategy has a heavy focus on leveraging process and design principles to support product designers in producing their best work in service of the business and the customer experience.
Melissa Appel
Product Management Coach, Author [Ex-Wayfair]
Melissa Appel is co-author of the newly released book, "Aligned: Stakeholder Management for Product Leaders." Melissa has 20 years of Product Management experience at companies in various industries, stages, and sizes. She helps product leaders create aligned strategies by getting the right people in the room and asking the right questions. Melissa's executive coaching focuses on process improvement, team development, and stakeholder management.
Jen McGinn
Experience Design (XD) Executive, [VP of UX, Flexera]
Jen McGinn is an Experience Design (XD) leader in the areas of cloud services, enterprise applications, security, and developer tools. She has a proven track record of creating highly-functional teams that have the room to innovate while consistently delivering in a fast-paced development environment. Jen routinely presents at local, regional, and international UX conferences on topics such as UX strategy, journey mapping, Agile user research, and ethics in user research and design.
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