Owning the First Hour: Crisis Communications Essentials

Hosted by Kathryn Kolaczek

Tue, Nov 18, 2025

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

How to Recognize and Respond Before a Crisis Escalates

Learn how to identify the early warning signs of a communications crisis and activate your team before small issues grow

How to Build Your First-Hour Messaging Framework

Walk through a proven approach for what to say — and what not to say — in the critical first hour of a crisis.

How to Lead With Calm and Clarity

Understand how to communicate under pressure, align your internal team, and ensure your organization stays credible.

Why this topic matters

Every organization — from nonprofits to corporations — is one viral post or one incident away from a reputational crisis. How you respond in those first 60 minutes determines whether you protect trust or lose it. This session gives you an inside look at the tools, templates, and leadership habits used by top crisis communicators around the world.

You'll learn from

Kathryn Kolaczek

Kathryn is known for creating clarity and control in the moments that matter.

Kathryn Kolaczek is an entrepreneur and communications strategist who helps organizations lead confidently through times of crisis. As CEO of Alchemy Communications — a full-service PR firm specializing in media strategy, stakeholder engagement, and crisis management — she has developed and executed response strategies for product recalls, board governance disputes, environmental crises, and incidents involving employee injury and loss .


She is known for creating clarity and control in the moments that matter most — helping organizations protect their reputation, their people, and their long-term credibility.

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