Defne Gencler

Preventing an AI Dumpster Fire in Your Content Program

Founder at Laurel Leaf

Lee Densmer

Unlike what the gurus tell you, AI can't do everything. Know when to avoid it at all costs.

Where we see AI go horribly wrong

You can't scale before you have the foundations right. Know what you need in place before adding AI to the mix.

The non-negotiables you need (before using AI)

Remember that ol' thing called the human touch? See where it matters if you want to create valuable content.

Where human input still matters

See how we've implemented AI in our workflows (and where it's gone wrong).

Where we've used AI (and roadblocks we've seen)

Build AI solutions for your real marketing problems (not generic examples).

Previously @ Hugging Face, 10+ yrs in AI

Hugging Face

Amazon

Glowforge

Britney Muller

AI/ML Consultant, Entrepreneur | Former Hugging Face, Moz

Cohort 5

Cohort 6

For marketing professionals who need to stay relevant in an AI-driven industry but feel overwhelmed by technical jargon &amp; isolated learning experiences. You'll implement AI on YOUR specific marketing challenges with personalized guidance and peer support. Through our project-based approach, you'll deliver measurable AI results this week (not someday) while building the confidence to lead AI initiatives within your organization.

Stop Talking About AI. Start Using It.

Create AI tools you'll actually use

Learn from marketers solving similar challenges

Get 1:1 expert help on your specific situation

You'll implement AI on YOUR actual project during the course. Need real marketing problems, not theoretical interest.

Currently working on marketing challenges you want to solve

Our advantage is personalized attention & peer support. You'll share challenges and learn from other professionals.

Willing to collaborate in small cohort discussions

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

SEO &amp; Digital Marketing Professionals who need to implement AI but feel overwhelmed by technical complexity &amp; generic AI training options.

Solo Marketing Consultants who want to add AI capabilities to stay competitive with larger agencies while serving clients more effectively.

Adjacent Professionals (PMs, UX, Analysts) who want to bridge the gap between AI tools &amp; business implementation without coding knowledge.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

Cohort 1

Cohort 2

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Stop dabbling. Learn to wield AI and produce high quality output that you are proud of.

Team Beta Super Awesome Cool Dynamite

Chief Innovation Officer | AI Strategist

Key Data

TripShock

Expedia Group

Vrbo

Ryan Turner

Chief Innovation Officer | AI Strategist | Multiple Exits

Leaders of the pack.  First Cohort is discounted in exchange for a testimonial.

Team Alpha Super Awesome Cool Dynamite Wolf Squadron

Team Gamma Super Awesome Cool Dynamite W

AI won’t replace you. But someone highly skilled at using AI will.This course builds the skills that work with any tool, now and in the future.Right now, most professionals treat AI like a novelty: vague prompts, inconsistent output, and endless rewrites. The result is either low-quality work, or so much tweaking that any time savings disappear.The people pulling ahead aren’t using secret tools. They’ve learned a simple truth:The “A” in AI stands for artificial. The quality of the output is directly tied to the real intelligence of the input.Over 30 days, you’ll develop practical AI fluency through short daily exercises and live coaching. Proficient AI operators consistently save 6–10 hours per week through increased skill and repeatable processes.Enough to reclaim your Fridays if you want. More importantly, you’ll build habits that compound, so your speed and leverage continue to increase long after the course ends.You’ll also learn how to measure your time savings, so you inherently know whether AI makes "cents".Why this "Apprenticeship" is different. • Build daily AI habits (20 min a day M-F) • Weekly Show and Tell accountability • Teaches skills that transfers across all AI tools

Don’t get replaced by AI. Leverage it to become irreplaceable.

Aim AI Output (SIC'em)

Research Like a Pro (Without 47 Tabs)

Ship Finished Deliverables Faster

Build Workflows That Compound

Prove Your ROI (Not Just “Feel” It)

Build a Reputation for Excellence

If you are reading this on a computer, you're probably good. ;)

Basic Computer Proficiency

This is not a course to learn how to replace yourself with AI.  This is a course to craft your skills with AI. 

Have "Gumption"

Investment in yourself

Product/Project leaders drowning in docs, alignment, and stakeholder communication.

Ops/Finance/HR professionals doing recurring reports, analysis, and decisions under time pressure.

Marketers/Sales/Consultants who need fast, high-quality writing and research that still sounds like them.

AI is reshaping every industry. Adapt or risk falling behind. This course gives you the tools to stay relevant and lead the change.

CEO, Orai (AI Speech Coach)|Forbes 30U30

Danish Dhamani

CEO Orai (AI Speech Coach) | Forbes 30U30

Founder, Apollo School 

Nadim Nasser

Founder Apollo School (Exited)

Cohort 3

Cohort 4

Most professionals feel pressure to “use AI,” but end up stuck in shallow prompting, tool overload, and unreliable results. The real problem isn’t access to AI—it’s knowing how to apply it meaningfully to your actual work.This course shows you how to move from curiosity to execution. In the course, You’ll actually utilize AI to build:•⁠ ⁠slide decks and spreadsheets from rough notes •⁠ ⁠landing pages and small apps (without coding) •⁠ ⁠image generation and brand visuals •⁠ ⁠short videos for social media •⁠ ⁠AI agents that handle repetitive work for youYou won’t just learn tools; you’ll leave with systems already running in your work.

Learn how to use AI in a practical, grounded way - not hype, not theory.

Think and Operate Like an AI-Native Professional

Reclaim 5-10 Hours a Week Using AI Systems

Produce Client-Ready Assets in Minutes, Not Days

Build and Deploy AI That Works for You 24/7

Managers &amp; Team Leads: Master AI tools and workflows to boost team output, make faster decisions, and stay ahead of automation.

Consultants &amp; Analysts: Use AI to analyze faster, summarize smarter, and craft data-backed insights that wow clients.

Founders &amp; Builders: Turn ideas into systems. Automate your ops, scale lean, and focus on what truly drives growth.