Othon Tzobras

How to accelerate AI adoption: The 90-Day Framework

Deloitte

Kotsovolos

Founder, Refine AI Consulting (ex-Product Manager at Deloitte)

Use the "How Might We" framework to map your team's biggest pain points and transform them into actionable opportunities

Identify high-impact problems worth solving with AI

Apply the 5 AI superpowers (predict, summarize, generate, automate, analyze) to create targeted solutions

Generate AI solutions using proven framework

Master the prioritization matrix and align your 90-day roadmap with business goals for buy-in

The AI Value Formula: What to build first

Adopt an agile, experiment-driven approach that keeps your roadmap relevant, measurable, and adaptable as AI evolves.

Build momentum with the 90-Day AI Cycle

The Problem: Your AI applications create content that is generic, uninsightful and surface-level; you are trying to solve complex, context-specific problems but outputs don't embody your company's intelligence or expertise. The Solution: We teach you evergreen frameworks for building generative systems that learn from your organization's unique data and implicit workflows, turning your expertise into a scalable asset. We focus on the unglamorous but essential work required to harness data with generative AI. You will learn data plumbing, collaborative prompt design, and iterative evaluation to differentiate and de-risk your AI roll-outs.&nbsp; Thing is, your company’s competitive advantage isn't in the raw information, it's in your process. It's the time-proven methodologies your experts use to arrive at insights and deliver unique value. Success with AI comes from converting this 'human excellence' into a scalable, automated system. You will learn how to extract your team's 'unwritten rules' and best practices, ensuring they are faithfully translated into reliable AI outputs. You'll master how to involve experts at every stage of the development process — from initial design and data classification to iterative refinement and ongoing evaluation. You won't just learn this in theory. You will put these frameworks into practice by building a hands-on, contextualized prototype throughout the course. We encourage you to bring in your own datasets and organizational challenges, allowing you to build a tailored solution that directly addresses your unique needs. We have been tranfering best practice onto genAI for half a decade with diverse, knowledge-driven organizations like Visit California, the BBB Wise Giving Alliance and Institute for the Future. For the price of a single course, you get both the proprietary frameworks we use with these organizations as well as our direct support, acting as your on-demand consultants and technical guides to help you apply them within your own knowledge ecosystem. This course if perfect for you if you:- Expect to fill the role of the "AI Point Person" - leader, manager, or consultant responsible for strategic AI implementation.- Are responsible for knowledge architecture or leading cross-functional teams (e.g., experts + developers) to bridge the "data-to-decision" gap.- Want to move beyond generic tools and build context-aware, agentic systems using a principled, no-code/low-code methodology. This course is NOT for you if you:- Are looking for a "learn-to-code" bootcamp; I'll be happy to explore more code-heavy applications in our one-on-one, but the content focuses on high-level frameworks and no-code/low-code tool implementation.- Are looking for laid back content consumption. That you get on YouTube for free. Here we expect you to bring your own organizational challenges and be ready to solve real problems in your work using the material.

Transform Your Organization's Expertise Into AI-Powered Competitive Advantage

Course syllabus

Synchronous zoom lecture on Tuesday, focusing on the conceptual backbone of AI agent functionality and applications. Recordings of class will be available soon after its completion.

Tuesday

An async walkthrough will guide you in building functional prototypes of AI Agents. You will get to shape the project deliverable. Lecturers will be available by email, during office hours and via one-on-one sessions throughout the week for questions and support.

Weekly projects (async)

Optional office hours where you can ask questions and receive personal guidance on developing your AI applications.

Tuesday & Thursday

Schedule 1:1 coaching time with instructors for individualized help with your hands-on projects, privately thinking through a use-case, or whatever else you need.

1:1 Coaching

Course schedule

Executive Leaders who need a framework to convert their company's domain expertise and workflows into a scalable, competitive AI asset

Project/Product Managers who need a framework to bridge domain knowledge with technical teams to scale expertise with AI

Consultants who want to guide clients in building differentiated, insight-driven and context-aware AI solutions

Who is this course for

What you’ll get out of this course

Master the end-to-end methodology from initial requirements to production launch, including risk assessment, phased implementation, and organizational adoption strategies that minimize disruption while maximizing competitive advantage

Strategic AI Integration Frameworks

Transform unstructured institutional knowledge like meeting transcripts, reports, and backlogs into agentic systems that prevent your expertise from walking out the door with the next turnover

Culture Capture From Unstructured Data

Design and implement human-in-the-loop evaluation systems and testing methodologies that ensure trust, relevance, and reliability

Quality Assurance and Evaluation Frameworks

Navigate technical tradeoffs across compliance, latency, and cost vectors while managing non-technical stakeholders through AI development cycles and scope definition

Strategic Decision-Making and Project Management

Update your awareness with strategic foresight and thorough ecosystem analysis of AI affordances in specific industries, domains and modalities, enabling informed investment decisions and long-term positioning

AI Ecosystem Intelligence and Future Planning

Automate and amplify institutional knowledge through AI agents that embody your cultural DNA

Cohort 16

Lev Gorelov, MS

Jeremy Kirshbaum

Cohort 15

Cohort 17

As a data leader, do you catch yourself asking questions like…- How do I get execs to actually act on my insights instead of tuning out?- How do I influence peers in Product, Ops, and Marketing when they don’t report to me?- What do I do when AI creates hype, fear, or resistance in my team?- How can I build credibility around AI adoption without just demoing tools?- How do I stop my team from being seen as a “ticket shop” and instead as a trusted partner? If you’re not confident about these, this course is for you. This is a hands-on leadership course designed for emerging data leaders, analytics managers, data science managers, and heads of data who want to grow from technical doers into visible, trusted, AI-ready leaders. Before this course, you may feel:- Stuck explaining numbers that don’t lead to action.- Anxious that AI will outpace your team or make your work irrelevant.- Unsure how to answer execs’ questions about AI’s impact with clarity and confidence.- Reactive to hype or resistance, rather than steering the narrative. After this course, you’ll:- Turn “data dumps” into compelling stories that executives repeat in the boardroom.- Translate AI pilots into credible business cases that prove ROI, reduce fear, and win support.- Handle excitement, scepticism, and fear about AI with calm, tailored responses.- Lead your team confidently through change, balancing optimism with realism. Be trusted as the leader who makes AI feel actionable, safe, and strategic. Advice is based on Pier’s 19+ years of building and leading data teams across global companies, rising from Manager to VP, and enriched by insights from his work with executives, founders, and industry leaders. Proven ROI for leadership growth and AI adoption: Pier has coached dozens of managers into Director-level roles, helped senior data professionals transition into executive positions, and guided leaders through successful AI transformations. His mentees have gone on to become Heads of Data, Directors, and C-Suite executives at companies including Amazon, Wayfair, Scotiabank, and AutoScout24. 100's of senior managers and data leaders worldwide have benefited from Pier’s teaching, ranging from engineering managers and product leaders to directors, VPs, and senior data scientists navigating leadership challenges in the age of AI. Many organizations invest in this course for their teams: executives cite it as a major net positive, upskilling managers with actionable frameworks that immediately improve team performance, communication, and retention. By the end of this course, you will:1) Tell data stories that drive decisions - using the&nbsp;Tension → Insight → Outcome storytelling model.2) Sell AI with credibility, not hype crafting ROI-backed business cases with the T.I.M.E. Model.3) Communicate change with clarity using the C.O.R.E. Framework to explain AI adoption simply and persuasively.4) Respond to emotional reactions with empathy - whether from advocates, skeptics, observers, or those fearful about job security.5) Run execution systems that scale - including delegation maps, operating rhythms, and a 1-page leadership scorecard. 👉 Together, these skills turn you into a story-driven AI leader trusted to guide executives, peers, and your team through one of the biggest shifts in data leadership. Bonus Templates You’ll receive 7 leadership templates and guides (worth $490) distilled from Pier’s 19+ years of experience to help you communicate with clarity, influence with confidence, and lead AI-ready teams that thrive.﻿ 1)Audience Mapping Template → Understand what each stakeholder values so your message lands every time. 2)Weekly Update Builder → Turn progress into concise, trusted updates that make your leadership visible. 3)Influence Strategy Canvas → Plan stakeholder buy-in systematically, not reactively. 4)Communication Rhythm Builder → Design predictable communication rhythms that create calm and trust. 5)Storytelling Framework → Turn data insights into stories executives remember and act on. 6)Personal Change Inventory → Reflect on how change affects you so you lead others with steadiness. 7)Change Communication Planner → Communicate complex or uncertain changes clearly and empathetically.

Lead with Data. Inspire with Story. Win with AI.

Folks who are early in their career, focused only on technical execution, or looking to break into data/analytics should not enroll.

This course is NOT FOR everyone

It is designed for data managers, analytics leads, and heads of data already managing teams and facing leadership challenges.

This is NOT a beginner-level technical course

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays , Wednesday & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Overlooked Data Manager delivering dashboards but dismissed in strategy conversations, eager to be trusted for impact.

Stretched Head of Data managing 5-15 people, stuck firefighting, and needing systems to show control and credibility.

Aspiring AI-Ready Data leader, newly promoted from IC, strong technically but lacking storytelling and executive presence.

You’ll build a communication playbook tailored for executives, peers, and your team. This includes a storytelling framework for turning data into memorable insights, stakeholder maps that guide influence strategies, and a predictable rhythm of updates.

 How to Master Strategic Communication
 

You’ll create a personal inventory of your own reaction to AI change. Alongside this, you’ll craft 1–2 business cases using the T.I.M.E. framework and a stakeholder reaction map, ensuring you can reduce resistance, inspire advocates, and win support for AI-driven initiatives.

How to Lead AI Change with Confidence
 

You’ll walk away with a fully documented system of leadership tools: a meeting map to cut noise, a delegation tracker to empower your team, a progress review template to manage risks, and a 1-page execution scorecard to keep outcomes, outputs, and team health balanced.

How to Build Your Leadership Operating System

Stop being the “number explainer.” Build the stories, systems, and credibility to lead with clarity and confidence in the age of AI.

Cohort 2

Pier Martin

Cohort 1

Cohort 3

SPECIAL NOTE: This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Michael DeNunzio

Peter Monk

Mastering AI Skills For Market Research #2

Build an AI adoption roadmap: find high‑impact use cases, secure exec buy‑in and shift team mindset for lasting results.

Strategy Director

Google

Android

Shark Home

Kima Sargsyan

Kima is a Strategy Director at Huge, advisor to Fortune 500s and startups.

Teams everywhere are experimenting with artificial intelligence, but many leaders find themselves overwhelmed by jargon and conflicting advice. This course tackles that challenge head‑on by breaking AI adoption down into clear, digestible steps. Over four weeks, we'll build a structured toolkit of what AI can (and can't) do for your team or company, and practice translating technical possibilities into business outcomes.Each module builds on the previous one. You'll learn simple ways to explain core AI concepts using everyday language, apply diagnostic tools to assess team readiness, identify capability gaps, and prioritize promising AI projects. Throughout, you'll work through real-world case studies from Fortune 500 clients and innovative startups.Outcomes:<ul><li>Design your AI adoption roadmap aligned to your P&amp;L</li><li>Translate complex concepts into clear language for executives</li><li>Map existing skills to AI opportunities to prioritize investments</li><li>Develop a change-management plan to overcome resistance</li></ul>

Language, frameworks, and playbook to make your team AI-ready fast.

Build your P&L-driven AI roadmap

Master the AI conversation

Target AI investments with precision

Shift culture to AI‑native thinking

Build a personalized playbook

Managers and directors introducing AI. ﻿Gain clarity, confidence, and tools to guide your team through AI adoption without overwhelm.

Strategy, marketing, and ops leaders. ﻿Translate AI into plain language, cut jargon, and help your teams act on real opportunities.

Consultants and advisors.﻿Use simple frameworks and language to guide clients on AI adoption without needing deep technical expertise.