The Subscription Value Loop: How to grow subscription apps

Lightning Lessons

Practical skills & tools to accelerate your career

The Subscription Value Loop: How to grow subscription apps

Hosted by Phil Carter

187 students

What you'll learn

Why consumer subscription apps are hard to scale

We review data from >30,000 consumer subscription apps and highlight why they are easy to launch but hard to scale.

How top consumer subscription apps overcome these challenges

We discuss the Subscription Value Loop as a framework for growing consumer subscription apps with real-world examples.

Tools for measuring and improving your company's performance

We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.

Why this topic matters

Consumer subscription apps are easy to launch but hard to scale. The best apps overcome these challenges by building their businesses on enduring value promises and harnessing them to drive a Subscription Value Loop that increases LTV/CAC and accelerates Payback Period. In this session, we introduce this framework and apply it with a tool to help you measure and improve your own app's performance.

You'll learn from

Phil Carter

Growth advisor, investor, and former product leader at Faire, Quizlet, & Ibotta.

After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate their growth. I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategies, build their growth models, hire their growth teams, scale their growth processes, optimize their growth channels, and achieve their full potential.

Previously at