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Grow your mobile app to thousands and millions in users & revenue

2 Weeks


Cohort-based Course

Launch a marketing strategy for your app in 9 days. No 'hacks'. Just a structured approach to growth by creating value for users & business

Hosted by

Ekaterina Gamsriegler

I lead Growth & Marketing teams, teach digital marketing, consult, and mentor

Course overview

Take a structured, full-funnel approach to growing your app's userbase & revenue

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing activities to test now? During the course you'll define the when, the how, and the what when it comes to marketing and growth levers worth focusing on.

This course is for you if you are:


A founder of Seed-Series A/B startup who wants to launch and scale their app's userbase and revenue 💰


An experienced marketing professional transitioning into mobile or a mobile marketer just starting out 🚀


A marketing leader turning a mobile app into an extra revenue stream on top of other products in the company's portfolio 🎯

During this course you will:

Decide which parts of the app growth funnel and methods to focus on

Break down your KPIs, marketing, and growth goals into metrics to find the most impactful growth levers. Do they lie in increasing LTVs, polishing your upgrade screen, or getting more renewals? Or would fixing activation and retention have the most impact? Let's find out!

Develop your user acquisition strategy and test the marketing channels' mix

Discover the specifics of various paid and organic channels for acquiring new users for your app. Apply the best practices, current trends, and approaches to experimentation with creative assets. Find out how to measure channels' performance on iOS in the post-IDFA era.

Launch other growth loops in addition to paid and/or organic acquisition

Examine the potential of viral and content loops and whether they can help you further scale user acquisition and decrease CACs. Review your activation and retention to make sure they contribute to user and revenue growth. And if they do not, let's make a plan and change that.

Build a roadmap of monetization experiments to increase new and recurring revenues and achieve viable unit economics

After picking the growth levers and funnel steps with the highest potential, you'll build and prioritize a roadmap of monetization experiments to scale your revenue growth. You'll review your pricing and packaging to make sure the users get the value that they are looking for.

What my mentees are saying

        Ekaterina was a great mentor for me! She provided a great dose of realism to help me prioritise my plans and ensure that my work would not only be good but also achievable. I appreciated her giving me new insights on what would and would not work in a short period of time ensuring that my plans would hit my KPIs.
Jillian Goh

Jillian Goh

Head of Marketing & Growth at Rocket Academy
        Ekaterina was insightful and pragmatic. She gave us very useful advice that we can implement right away. She helped us solidify what exactly we should be prioritizing today (given our budget constraints). Thank you!
Monieka Bos

Monieka Bos

        Ekaterina is thoughtful and strategical marketing leader who understand startup challenges from stakeholders and acquisition perspective. She gave me great suggestions about attribution models, evaluating channels performance and communication of each channel role in the marketing mix.
Katherine Sakovich

Katherine Sakovich

CMO at Mira
        Ekaterina was excellent at diving into marketing channels for my startup's growth. She was also able to do something so few professionals in marketing can, provide estimates for different campaigns I could run. On top of being up to date with the nitty-gritty details of marketing channels, she's also a great leader who can communicate outcomes.
Peter Antonov

Peter Antonov

Founder and CEO at ShopppMe

Meet your instructor

Ekaterina Gamsriegler

Ekaterina Gamsriegler

I have 13 years of experience in growth and marketing as both, an operator and a leader. I've worked hands-on on scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Tradingadidas TrainingMimo, and many others as a mentor and a consultant. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.

For the last three years, I've been teaching digital marketing, consulting, and mentoring mobile- and digital-first startups on growth. I love sharing my experience, structuring it, and now I’d love to share my experience (which includes successes and, most importantly, failures), frameworks, and learnings with you. 

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Grow your mobile app to thousands and millions in users & revenue

Course syllabus


Your app is getting traction, now what?

  • You'll examine the performance of your app across the whole funnel to see if it's ready to scale
  • You'll build a hierarchy of metrics and break down your goals to find the most impactful levers and growth opportunities
  • You'll define how to measure success and calculate the impact of various growth scenarios and marketing activities.


How to acquire new users: which channels to focus on and how to measure their performance

  • Paid user acquisition on mobile: search ads, social media ads, influencer marketing, and others
  • Organic acquisition: ASO for AppStore and Google Play and using your owned media
  • How to design and test creatives in the everchanging landscape: the What and the How
  • Measuring the channels' performance in the privacy-centric world of mobile ads


Activation, retention, viral loops, and their importance for sustainable app growth

  • Plan tactics to not only get a user to download your app but to also become active in it
  • What is good retention, how to measure it, and how to keep it moving forward with tailored communication
  • Will your product benefit from viral loops? Explore different types of virality, and ways to build them into your product


Improve your app's monetization and LTV:CAC ratio for sustainable growth

  • Which monetization model should you have?
  • Analyze all revenue-related metrics and find the parts of the revenue funnel with the highest impact
  • Plan and prioritize experiments aimed at increasing trial opt-ins, upgrades, renewals, or resurrecting users
  • Review your pricing & packaging strategy to make sure users get the value of your paid offer

Course schedule

4-5 hours per week
  • Four live workshops

    4 x 1.5 hours long

    We'll meet for live workshops, each 1.5 hours long, on November 16, 18, 21, and 23.


    Once the enrolment ends, we'll pick a time slot that works for multiple timezones.

  • (Optional) Three live Q&As

    3 x 0.5 hour long

    I'll hold three Q&A sessions, 30 minutes each, on November 17, 22, and 24 to answer all your pressing questions that might pop up in between workshops.

  • Weekly projects

    2-3 hours per week

    In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects and share suggestions if you want me to!

Learning is better together

Learning is better together

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms during the workshops and our community chat

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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I work full-time, what is the expected time commitment?
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Grow your mobile app to thousands and millions in users & revenue