9.5
(14 ratings)
3 Weeks
·Cohort-based Course
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
9.5
(14 ratings)
3 Weeks
·Cohort-based Course
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
Hosted by
Ekaterina Gamsriegler
Head of Growth & Marketing @ Mimo, Growth advisor and mentor to 20+ startups
Course overview
Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them
01
A founder (Seed-Series A/B) who wants to learn the mechanics for scaling the app's revenue and how to find the 'right' CMOs/Growth/Marketers
02
An expert in paid UA, ASO, CRM trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams
03
A Product Manager who wants to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀
04
A digital marketing executive turning a mobile app into an extra revenue stream or transitioning into mobile 🎯
Bonus: Templates for funnel analysis, scenario planning
Bonus: Channel matrix template, competition research checklist
Bonus: Templates for engineering your product viral and referral loops
Bonus: Experiment launch and analysis templates, interview guides.
Unlock your app's growth and maximize revenues
9.5
(14 ratings)
Peter O'Brien
Sharon Torten
Mathias Dharmawirya
Zsolt Czigler
Kristina Zozulia
Asja Kusnezowa
Cristian Rotari
Amélie Chappelin
Bertrand Amaraggi
I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Trading, adidas Training, Mimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.
For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.
I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you.
01
Your app is getting traction, now what?
02
Activation, retention, virality, and their importance for sustainable app growth
03
Improve your app's monetization and LTV:CAC ratio for sustainable growth
04
How to acquire new users: which channels to focus on
5 x 1.5 hours
We'll meet for live workshops on the 5-th, 8-th, 11-th, 14-th, and 18-th of September, at 17.00 - 18.30 CEST. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&A at the end of each workshop.
1 x 1 hour + ongoing Q&A on Slack
I'll hold a 1-hour-long Q&A session at the end of the course, to answer all the remaining questions and discuss your individual use cases. Throughout the whole course and after it's over I'll be answering all your questions in our Slack community.
In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!
The goal of this sheet is to help you make more informed decisions and better prioritize different experiments and features that you can work on in order to increase app revenues. For example, you can use it to make decisions about increasing/decreasing budgets, product changes, pricing, conversion rate improvements, and more. You can also use it to compare different scenarios and determine which of them has a bigger impact on the bottomline.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms during the workshops and our community chat
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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