Unlock your app's growth and maximize revenues


(19 ratings)


2 Weeks


Cohort-based Course

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

Previously at

dotdigital Group

Course overview

Take a structured, full-funnel approach to growing your app's userbase & revenue

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

This course is for:


Founders (Seed-Series A/B) who want to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition


Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams


Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀


Marketing executives turning a mobile app into an extra revenue stream or transitioning from digital marketing into mobile 🎯


Other professionals working in app growth teams and interested in learning about app growth, user acquisition, retention, and monetization

During this course you will:

Decide which parts of the app growth funnel and methods to focus on
  • Break down your growth goals and KPIs into actionable metrics and measure the impact of moving each of them.
  • Assess the growth of your app and identify your biggest growth opportunities.

Bonus: Templates for funnel analysis, scenario

Develop your user acquisition strategy and define the marketing channels' mix
  • Learn the paid and organic strategies to drive efficient user acquisition.
  • Apply the best practices, current trends (like UGC), and creative experimentation strategy.
  • Learn how to optimize the channels' performance in the post-IDFA era.

Bonus: Channel matrix template

Dive into product-led growth and learn how to integrate additional growth loops into your app and power up your user acquisition
  • Examine the potential of viral and content loops for decreasing your CACs.
  • Review the state of your activation and retention to make sure they contribute to user and revenue growth.

Bonus: Templates for engineering your product viral and referral loops

Maximize subscriber conversion, retention, and increase LTVs
  • Build and prioritize a roadmap of monetization experiments to scale revenue.
  • Optimize your paywall, pricing, packaging, and discount strategy to increase conversion rates.
  • Apply top tactics for revenue growth.

Bonus: Experiment launch and analysis templates, interview guides.

This course includes

5 interactive live sessions

Lifetime access to course materials

4 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules


    (19 ratings)

    What students are saying

    About me

    Ekaterina Gamsriegler

    Ekaterina Gamsriegler

    I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Tradingadidas TrainingMimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.

    For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.

    I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you. 

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    Course schedule

    5-6 hours per week, for 2.5 weeks
    • Five live workshops

      5 x 1.5 hours

      We'll meet for live workshops on the 23-rd, 26-th, 29-th of January and the 1-st and 5-th of February at 17.00 - 18.30 CET. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&A at the end of each worksho

    • AMA / Q&A

      Ongoing Q&A on Slack

      Throughout the whole course and after it's over I'll be answering all your questions in our Slack channel.

    • Weekly projects

      In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!

    Free resource

    Scenario planning for mobile apps

    The goal of this sheet is to help you make more informed decisions and better prioritize different experiments and features that you can work on in order to increase app revenues. For example, you can use it to make decisions about increasing/decreasing budgets, product changes, pricing, conversion rate improvements, and more. You can also use it to compare different scenarios and determine which of them has a bigger impact on the bottomline.

    Download the free template

    Learning is better together

    Learning is better together

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms during the workshops and our community chat

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you


    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
    What if this course turns out to not be the right fit for me?
    I would like my employer to reimburse the expense for this course.
    I would like to take the course but this will be a financial stretch for me.
    I work on retention/monetization/design/virality for mobile apps. Will this be useful to me?
    Will I learn the basics of mobile marketing? For instance, which MMP to use, how to set it up, how to set up campaigns in the ad networks?
    Have more questions about the course?

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    A pattern of wavy dots
    Be the first to know about upcoming cohorts

    Unlock your app's growth and maximize revenues


    Bulk purchases