Unlock your app's growth and maximize revenues

4.8 (29)

·

3 Weeks

·

Cohort-based Course

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

Other companies I've worked with / for

adidas
Mimo
IG Group
Storebox
uxcel

Course overview

Take a structured, full-funnel approach to growing your app's userbase & revenue

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

This course is for:

01

Founders (Seed-Series A/B) who want to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

02

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

03

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

04

Marketing executives turning a mobile app into an extra revenue stream or transitioning from digital marketing into mobile 🎯

05

Other professionals working in app growth teams and interested in learning about app growth, user acquisition, retention, and monetization

During this course you will:

Decide which parts of the app growth funnel and methods to focus on

  • Break down your growth goals and KPIs into actionable metrics and measure the impact of moving each of them.
  • Assess the growth of your app and identify your biggest growth opportunities.


Bonus: Templates for funnel analysis, scenario

Develop your user acquisition strategy and define the marketing channels' mix

  • Learn the paid and organic strategies to drive efficient user acquisition.
  • Apply the best practices, current trends (like UGC), and creative experimentation strategy.
  • Learn how to optimize the channels' performance in the post-IDFA era.


Bonus: Channel matrix template

Dive into product-led growth and learn how to integrate additional growth loops into your app and power up your user acquisition

  • Examine the potential of viral and content loops for decreasing your CACs.
  • Review the state of your activation and retention to make sure they contribute to user and revenue growth.


Bonus: Templates for engineering your product viral and referral loops

Maximize subscriber conversion, retention, and increase LTVs

  • Build and prioritize a roadmap of monetization experiments to scale revenue.
  • Optimize your paywall, pricing, packaging, and discount strategy to increase conversion rates.
  • Apply top tactics for revenue growth.


Bonus: Experiment launch and analysis templates, interview guides.

What’s included

Ekaterina Gamsriegler

Live sessions

Learn directly from Ekaterina Gamsriegler in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

5 live sessions • 4 lessons • 9 projects

Week 1

Sep 15—Sep 21

    Sep

    17

    Workshop 1: Funnel analysis, pyramid of metrics, and growth scenarios

    Wed 9/173:00 PM—4:30 PM (UTC)

    Module 1: Funnel analysis, pyramid of metrics, scenario planning

    3 items

    Module 2: Activation, Retention, Virality

    3 items

    Module 3: Unit economics and Revenue growth

    4 items

Week 2

Sep 22—Sep 28

    Sep

    22

    Workshop #2: Activation and Retention OR how to not kill your growth

    Mon 9/223:00 PM—4:30 PM (UTC)

    Sep

    25

    Workshop #3: Revenue and Unit Economics

    Thu 9/253:00 PM—4:30 PM (UTC)

    Module 4: Paid User Acquisition, ASO, Creative experimentation

    3 items

Week 3

Sep 29

    Sep

    29

    Workshop #4: User acquisition and decreasing CAC

    Mon 9/293:00 PM—4:30 PM (UTC)

Post-course

    Oct

    2

    Workshop #5: Growth Processes

    Thu 10/23:00 PM—4:30 PM (UTC)

Bonus

    Bonus materials, reading list, templates to use

    0 items

4.8 (29 ratings)

What students are saying

About me

Ekaterina Gamsriegler

Ekaterina Gamsriegler

In the last 15 years I've been working hands-on as well as leading growth, across both, product and marketing. I worked on scaling user acquisition, improving retention, and increasing revenues for a few dozens of B2C products, including mobile apps like IG Tradingadidas TrainingMimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to >$3-10 million in ARRs.


In the last 5 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages.


I am confident in the efficiency of my full-funnel approach to growing B2C apps and this course is where I share my learnings, successes, failures, and frameworks that I've learnt in my jobs and side consulting projects, and >100 coaching and mentoring sessions.

A pattern of wavy dots

Join an upcoming cohort

Unlock your app's growth and maximize revenues

Cohort 9

€689

Dates

Sep 15—29, 2025

Payment Deadline

Sep 14, 2025
Get reimbursed

Course schedule

5-6 hours per week, for 2.5 weeks

  • Five live workshops

    5 x 1.5 hours

    We'll meet for live workshops at 17.00 - 18.30 CET. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&A at the end of each workshop.

  • AMA / Q&A

    Ongoing Q&A on Slack

    Throughout the whole course and after it's over I'll be answering all your questions in our Slack channel.

  • Weekly projects

    In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!

Grow your Mobile App: Growth Loops and How to Make them Work

Grow your Mobile App: Growth Loops and How to Make them Work

How to find bottlenecks in your paid user acquisition loop

Sometimes your math (LTV/CAC ratio, payback period, etc.) stops mathing. Learn how to find levers using funnel analysis.

How to make virality a growth lever. Or not

Growing through viral loops is possible. And I'll share the approach to making it work. But should you focus on it?

Content growth loops for mobile apps

Your app might not be Pinterest or Quora but it doesn't mean you can't grow through content loops.

Get the free recording

Learning is better together

Learning is better together

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms during the workshops and our community chat

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

FAQs

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Unlock your app's growth and maximize revenues

Cohort 9

€689

Dates

Sep 15—29, 2025

Payment Deadline

Sep 14, 2025
Get reimbursed

€689

4.8 (29)

·

3 Weeks