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Unlock your app's growth and maximize revenues


(14 ratings)


3 Weeks


Cohort-based Course

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

Hosted by

Ekaterina Gamsriegler

Head of Growth & Marketing @ Mimo, Growth advisor and mentor to 20+ startups

Course overview

Take a structured, full-funnel approach to growing your app's userbase & revenue

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

This course is for you if you are:


A founder (Seed-Series A/B) who wants to learn the mechanics for scaling the app's revenue and how to find the 'right' CMOs/Growth/Marketers


An expert in paid UA, ASO, CRM trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams


A Product Manager who wants to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀


A digital marketing executive turning a mobile app into an extra revenue stream or transitioning into mobile 🎯

During this course you will:

Decide which parts of the app growth funnel and methods to focus on
  • Break down your growth goals into metrics and find the most impactful levers. Do they lie in pricing, polishing your upgrade screen, or getting more renewals? Or would getting more users to a-ha moment have the most impact?

Bonus: Templates for funnel analysis, scenario planning

Develop your user acquisition strategy and the marketing channels' mix
  • Learn the specifics of various paid and organic channels.
  • Apply the best practices, current trends (like UGC), and creative experimentation strategy.
  • Learn how to measure channels' performance in the post-IDFA era.

Bonus: Channel matrix template, competition research checklist

Dive into product-led growth and learn how to integrate additional growth loops into your product and power up your user acquisition
  • Examine the potential of viral and content loops for decreasing your CACs.
  • Review the state of your activation and retention to make sure they contribute to user and revenue growth.

Bonus: Templates for engineering your product viral and referral loops

Build a roadmap of monetization experiments to increase revenues and achieve viable unit economics
  • Build and prioritize a roadmap of monetization experiments to scale revenue.
  • Review your pricing and product packaging to make sure users get the value they are looking for.
  • Apply top tactics for revenue growth

Bonus: Experiment launch and analysis templates, interview guides.


(14 ratings)

What my students are saying about the course

        This course is amazing! I've taken a few courses on Maven that have been really valuable and this one has managed to top the list. Ekaterina is incredibly knowledgable and shares a ton of useful information. If you're looking to understand how to grow your app more effectively from someone with deep knowledge and experience, this course is for you.
Peter O'Brien

Peter O'Brien

Head of Marketing and Business Development at Edge
        I loved every second of it. The best course I’ve ever taken in mobile marketing. Ekaterina is a real pro, she was very responsive and made sure to give tons of examples and useful frameworks. Highly recommended for every marketer and developer.
Sharon Torten

Sharon Torten

CEO & Founder at The ASO Academy and Growth Theory
        In this course, Ekaterina delivered a comprehensive knowledge of app growth, covering both theoretical concepts and practical techniques. We delved into topics like determining key metrics, enhancing activation and retention, optimizing monetization. We explored paid acquisition strategies and ASO tactics. Overall, a fantastic learning experience!
Mathias Dharmawirya

Mathias Dharmawirya

Data analyst, Growth consultant
        Ekaterina has a ton of experience and a huge willingness to share it. She has a holistic view on mobile app growth, and it's really worth getting insights into the strategies and tactics of the leading companies she has worked for!
Zsolt Czigler

Zsolt Czigler

Founder and CEO at Vimage
        I'm very happy that I had a chance to learn from Ekaterina. As a product owner of both web and mobile products, I'd say that a lot of things are also useful for the web.  One of the highlights was the emphasis on experimentation and testing. I explored how to design and execute experiments to optimize conversion rates and funnels.
Kristina Zozulia

Kristina Zozulia

Product Manager at Complori
        The course provided a lot of interesting insights, a lot of food for thought! Sometimes, the amount of content could feel a bit overwhelming, making it difficult to keep up with the pace next to one’s full-time job. Still, Ekaterina has a lot of experience and it was great to be able to ask her specific questions and get responses in short time.
Asja Kusnezowa

Asja Kusnezowa

Performance Marketing manager at Enote
        This course is ideal for someone who wants to get started with mobile growth. For me, the course was more of a refresher but provided a structure to what I’ve known. I kept coming back to the content on topics like Virality or ASO. I got the most out of the course by interacting with Ekaterina during workshops while she was sharing her experience.
Cristian Rotari

Cristian Rotari

Product Manager at Lingokids
        Great and detailed content. Ekaterina is very involved to help us on our app growth issues!
Amélie Chappelin

Amélie Chappelin

App Growth Consultant
        A very dense course, a lot of quality information, Ekaterina is a very good teacher!
Bertrand Amaraggi

Bertrand Amaraggi

Founder of GoCoCo

About me

Ekaterina Gamsriegler

Ekaterina Gamsriegler

I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Tradingadidas TrainingMimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.

For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.

I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you. 

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Course syllabus


Your app is getting traction, now what?

  • You'll examine the performance of your app across the whole funnel to see if it's ready to scale
  • You'll build a hierarchy of metrics and break down your goals to find the most impactful levers and growth opportunities
  • You'll define how to measure success and calculate the impact of various growth scenarios and marketing activities.


Activation, retention, virality, and their importance for sustainable app growth

  • Plan tactics to not only get a user to download your app but to also become active in it
  • What is good retention, how to measure it, and how to keep it moving forward
  • Will your product benefit from viral loops? Explore different types of virality, and ways to build them into your product


Improve your app's monetization and LTV:CAC ratio for sustainable growth

  • Analyze all revenue-related metrics and find the parts of the revenue funnel with the highest impact
  • Plan and prioritize experiments aimed at increasing trial opt-ins, upgrades, renewals, or resurrecting paying customers
  • Review your pricing & packaging strategy to make sure users get the value of your paid offer


How to acquire new users: which channels to focus on

  • Paid user acquisition on mobile: search ads, social media ads, influencer marketing, and others
  • Organic acquisition: ASO for AppStore and Google Play
  • How to test creatives in the everchanging landscape: the What and the How
  • Non-obvious tips for optimizing paid campaigns' performance

Course schedule

5-6 hours per week, for 2.5 weeks
  • Five live workshops

    5 x 1.5 hours

    We'll meet for live workshops on the 5-th, 8-th, 11-th, 14-th, and 18-th of September, at 17.00 - 18.30 CEST. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&A at the end of each workshop.

  • AMA / Q&A

    1 x 1 hour + ongoing Q&A on Slack

    I'll hold a 1-hour-long Q&A session at the end of the course, to answer all the remaining questions and discuss your individual use cases. Throughout the whole course and after it's over I'll be answering all your questions in our Slack community.

  • Weekly projects

    In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!

Free resource

Scenario planning for mobile apps

The goal of this sheet is to help you make more informed decisions and better prioritize different experiments and features that you can work on in order to increase app revenues. For example, you can use it to make decisions about increasing/decreasing budgets, product changes, pricing, conversion rate improvements, and more. You can also use it to compare different scenarios and determine which of them has a bigger impact on the bottomline.

Download the free template

Learning is better together

Learning is better together

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms during the workshops and our community chat

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you


What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What if this course turns out to not be the right fit for me?
I would like my employer to reimburse the expense for this course.
I would like to take the course but this will be a financial stretch for me.
I work on retention/monetization/design/virality for mobile apps. Will this be useful to me?
Will I learn the basics of mobile marketing? For instance, which MMP to use, how to set it up, how to set up campaigns in the ad networks?
Have more questions about the course?

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Unlock your app's growth and maximize revenues