Grow your app to thousands and millions in users & revenue
Grow your app to thousands and millions in users & revenue
9.5
(8 ratings)
2 Weeks
·Cohort-based Course
Launch a marketing strategy for your app in 10 days. No 'hacks'. Just a structured approach to growth by creating value for users & business
Hosted by
Ekaterina Gamsriegler
I lead Growth & Marketing teams, teach marketing, consult and mentor startups
Course overview
Take a structured, full-funnel approach to growing your app's userbase & revenue
Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and product-led-growth mechanisms worth focusing on and prioritize your work on them.
This course is for you if you are:
01
A founder of Seed-Series A/B startup who wants to launch and scale their app's userbase and revenue 💰
02
A Growth PM or a digital marketing professional transitioning into mobile or just starting out 🚀
03
A marketer specializing in one area (paid UA, ASO, CRM, etc.) trying to break into growth roles and build a holistic approach to marketing
04
A marketing leader turning a mobile app into an extra revenue stream on top of other products in the company's portfolio 🎯
During this course you will:
Decide which parts of the app growth funnel and methods to focus on
- Break down your growth goals into metrics and find the most impactful levers. Do they lie in pricing, polishing your upgrade screen, or getting more renewals? Or would getting more users to a-ha moment have the most impact?
Bonus: Templates for funnel analysis, scenario planning
Develop your user acquisition strategy and the marketing channels' mix
- Learn the specifics of various paid and organic channels.
- Apply the best practices, current trends (like UGC), and creative experimentation strategy.
- Learn how to measure channels' performance in the post-IDFA era.
Bonus: Channel matrix template, competition research checklist
Learn how to integrate additional growth loops into your product and power up your user acquisition
- Examine the potential of viral and content loops for decreasing your CACs.
- Review the state of your activation and retention to make sure they contribute to user and revenue growth.
Bonus: Templates for engineering your product viral and referral loops
Build a roadmap of monetization experiments to increase revenues and achieve viable unit economics
- Build and prioritize a roadmap of monetization experiments to scale revenue.
- Review your pricing and product packaging to make sure users get the value they are looking for.
- Apply top tactics for revenue growth
Bonus: Experiment launch and analysis templates, interview guides.
9.5
(8 ratings)
What my students are saying about the course
Peter O'Brien
Sharon Torten
Mathias Dharmawirya
Zsolt Czigler
Asja Kusnezowa
Bertrand Amaraggi
About me
Ekaterina Gamsriegler
I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Trading, adidas Training, Mimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.
For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development. On platforms like GrowthMentor this has earned me a 5.0 rating. I also speak at conferences and appear as a guest speaker on podcasts.
I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you.
Join an upcoming cohort
Grow your app to thousands and millions in users & revenue
Growing mobile apps - Apr 2023
$589 USD
Dates
Apr 17 - 28, 2023
Payment Deadline
Apr 16, 2023
Course syllabus
01
Your app is getting traction, now what?
- You'll examine the performance of your app across the whole funnel to see if it's ready to scale
- You'll build a hierarchy of metrics and break down your goals to find the most impactful levers and growth opportunities
- You'll define how to measure success and calculate the impact of various growth scenarios and marketing activities.
02
How to acquire new users: which channels to focus on
- Paid user acquisition on mobile: search ads, social media ads, influencer marketing, and others
- Organic acquisition: ASO for AppStore and Google Play
- How to test creatives in the everchanging landscape: the What and the How
- Measuring the channels' performance in the privacy-centric world
03
Activation, retention, virality, and their importance for sustainable app growth
- Plan tactics to not only get a user to download your app but to also become active in it
- What is good retention, how to measure it, and how to keep it moving forward
- Will your product benefit from viral loops? Explore different types of virality, and ways to build them into your product
04
Improve your app's monetization and LTV:CAC ratio for sustainable growth
- Analyze all revenue-related metrics and find the parts of the revenue funnel with the highest impact
- Plan and prioritize experiments aimed at increasing trial opt-ins, upgrades, renewals, or resurrecting paying customers
- Review your pricing & packaging strategy to make sure users get the value of your paid offer
Course schedule
5-6 hours per week
Four live workshops
4 x 1.5 hours
We'll meet for live workshops, each 1.5 hours long. Once the enrolment ends, I'll pick a time slot that will work for multiple timezones.
1 live Q&A session
1 x 1 hour
I'll also hold a 1-hour-long Q&A session to answer all your pressing questions and help you apply what you're learning to your app.
Weekly projects
2-3 hours per week
In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!
Learning is better together
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms during the workshops and our community chat
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
FAQs
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Have more questions about the course?
Stay in the loop
Sign up to be the first to know about course updates.
Join an upcoming cohort
Grow your app to thousands and millions in users & revenue
Growing mobile apps - Apr 2023
$589 USD
Dates
Apr 17 - 28, 2023
Payment Deadline
Apr 16, 2023