Take a structured, full-funnel approach to growing your app's userbase & revenue
Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them
What you’ll learn
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
Break down your growth goals into KPIs and metrics
Find the bottlenecks and learn to analyze the insights for solutions
Prioritize and test the marketing channels mix (ASO, paid social media, search, and others)
Add viral, content, and other growth loops to scale organic user acquisition further and decrease CACs
Build a roadmap of retention and monetization experiments
Learn about the most efficient monetization tactics
Define your pricing strategy
Learn to do growth diagnostics when things (or dashboards) break
Templates to brainstorm and pitch ideas that really move the needle
Learn directly from Ekaterina
Ekaterina Gamsriegler
Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24
Who this course is for
Founders (Seed-Series A/B) who want to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition
Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams
Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀
What's included
Live sessions
Learn directly from Ekaterina Gamsriegler in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 4 lessons • 9 projects
Week 1
Module 1: Funnel analysis, pyramid of metrics, scenario planning
Jan
21
Workshop 1: Funnel analysis, pyramid of metrics, and growth scenarios
Module 2: Activation, Retention, Virality
Jan
23
Workshop #2: Activation, Retention, Virality
Week 2
Module 3: Unit economics and Revenue growth
Jan
28
Workshop #3: Apps' monetization and unit economics
Module 4: Paid User Acquisition, ASO, Creative experimentation
Jan
30
Workshop #4: User acquisition and decreasing CAC
Free lesson
Grow your Mobile App: Growth Loops and How to Make them Work
How to find bottlenecks in your paid user acquisition loop
Sometimes your math (LTV/CAC ratio, payback period, etc.) stops mathing. Learn how to find levers using funnel analysis.
How to make virality a growth lever. Or not
Growing through viral loops is possible. And I'll share the approach to making it work. But should you focus on it?
Content growth loops for mobile apps
Your app might not be Pinterest or Quora but it doesn't mean you can't grow through content loops.
Schedule
Live sessions
3 hrs / week
Wed, Jan 21
4:00 PM—5:30 PM (UTC)
Fri, Jan 23
4:00 PM—5:30 PM (UTC)
Wed, Jan 28
4:00 PM—5:30 PM (UTC)
Projects
2 hrs / week
Async content
4 hrs / week
Frequently asked questions
Save 25% until Monday
€689
EUR