AirOps

Relay.app

a16z

Instantly.ai

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

3x Your LinkedIn Reply Rate ft. Gojiberry AI

Román Czerny

Founder & CMO, Gojiberry AI

Founder, Catalyst GTM Agency

Find prospects engaging with your keywords and competitors on LinkedIn — before you send a single message.

How to identify who's already in buying mode

Turn a blank connection into a booked demo using a lead magnet framework — no hard pitch needed.

The blueprint method that 3x's replies and closes

Automate signal detection and personalized LinkedIn outreach — the same setup Gojiberry uses for 1,000+ customers.

Build a signal-first lead system that runs 24/7

Learn how LinkedIn's AI really works now and become the seller buyers already trust before you ever reach out

Cohort 5

Fortune 500 LinkedIn Strategist

NetApp

Cisco

University of Notre Dame

Rubrik

Juniper Networks

Richard Bliss

LinkedIn Top Voices expert with 120K followers & global sales results.

Cohort 4

Cohort 6

You're doing everything you were told works on LinkedIn: - Posting consistently. - Engaging with content. - Sending personalized connection requests. - Optimizing your profile with keywords. And it's not generating conversations. Your posts get a handful of likes from the same colleagues. Your InMails go unanswered. You watch competitors land meetings while your content disappears into the void. You start wondering if social selling even works anymore—or if you're just not cut out for it. Here's what nobody told you: LinkedIn fundamentally rewrote its algorithm in 2025. The platform now runs on a 150-billion parameter AI engine that decides who sees what based on relevance, not recency. The tactics that worked 18 months ago—daily posting, hashtag strategies, engagement pods—now actively hurt your reach. It's not you. The rules changed and nobody sent you the memo. This course gives you the updated playbook. Based on research from 600,000+ posts, you'll learn exactly how the new algorithm thinks, what it rewards, and how to turn LinkedIn into what it should be for sales professionals: a system that generates real conversations with buyers who already trust you before you ever reach out.

LinkedIn Changed Everything in 2025. Most Salespeople Don't Know Yet

Understand why LinkedIn rewrote its algorithm in 2025 and what it means for you

Optimize your profile so the AI shows your content to the right buyers

Turn comments into prospecting, without cold outreach required

Know which formats work, how often to post, and what kills your reach

Build topic authority that reaches decision-makers outside your network

Create a repeatable weekly system that generates real sales conversations

Business Leaders looking to expand their voice and influence online.

Sales Professionals who to be impossible to ignore. Being able to engage with prospects and buyers through genuine relationships.

Business Development professionals who want to reach their prospects and cut through the noise of being ignored.

Maintain a strong, high-converting presence on LinkedIn each week, in less time.

LinkedIn Organic Growth Strategist

Molly Godfrey

23k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

AI Teacher & B2B Marketing Consultant 

Silvi Specter

12k on LinkedIn, B2B marketing consultant, AI teacher, Founder.

May Workshop

LinkedIn is still one of the highest-leverage platforms for service-based businesses + B2B marketers.But it works because:It requires content that actually builds trust &amp; brings in clients.Which also makes it… incredibly time-consuming.You can’t fully outsource it or rely on automations to do the work.And if you’ve used AI, you’ve probably felt firsthand:It either “saves you time” … or makes everything sound like everyone else.That’s the tension.In this 1 day training 5/18 @ 1pm, we’ll break down:→ How to build a repeatable LinkedIn content workflow: from idea → draft → polished post→ How to use AI to capture content from the work you’re already doing (calls, client work) &amp; turn it into high-quality post ideas→ How to build your own custom LinkedIn AI “voice” using real writing samples, audience context, and clear guardrails (live setup included)→ How to edit and structure LinkedIn posts for credibility, clarity, and conversion (hooks, positioning, and CTAs)→ How to use your LinkedIn data to identify what’s working and feed that back into your content system

This is not a beginner LinkedIn workshop, it's for those that have already seen conversion + traction from LinkedIn but want to optimize.

You’ve been consistently posting on LinkedIn for 1+ years 

You understand the basics of LLMs

Founders, freelancers, business owners

Fractional professionals and agency owners

B2B marketers and in-house strategists

You're not bad at LinkedIn. You just don't have a system yet.

GTM agency founder who built his client pipeline on LinkedIn content. 

Cohort 1

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.