Free Lesson
Business Storytelling: How to Influence What Gets Funded
45 min
Sep 16, 2026 6:30 PM
What you'll learn
The Two Questions Every Exec Runs on Your Idea
The exact filter leaders use to decide what gets funded and what gets cut.
The Structure That Turns an Idea Into a Yes
A repeatable sequence for building your case, so you're never freestyling in the room.
How to Read Any Room Before You Plan What To Say
The one signal that tells you how to pitch this exact person, not a generic audience.
Turn Listeners Into Supporters
One small technique that turns a good pitch into one that moves people. Turns listeners into supporters.
Why this topic matters
AI made building the easy part. What still decides whether your work gets funded, prioritised, and shipped is "business storytelling": how you communicate the story in the room. Two people can build the same idea. Only one gets the green light, because they know how to turn work into influence. More ideas are competing for the same resources.
You are as good as how you can communicate!
