Jared has seen a few things in his 49 years of experience. He’s been in this industry since the dawn of personal computing. He has witnessed how new technologies introduce unnecessary complexity in people’s lives, all because the developers failed to employ effective research practices.

In this Lightning Lesson, Jared explores how to break free from AI for AI’s sake by extending your research practices beyond surveys, usability tests, and standard interviews. You must immerse your organization in your users’ experiences, uncovering their active needs that they can articulate and the latent needs they don’t yet realize they have.

By understanding current workflows and frustrations, you can pinpoint precisely where AI will delight your users, measure the impact, and demonstrate that you’ve truly improved their lives. By applying strategic, user-centered research techniques, you lay the groundwork for products that exceed the customers’ expectations, anticipate the users’ needs, eliminate their burdens, and position your solutions as market leaders.

See how rigorous, user-centered strategic UX research transforms AI from a marketing buzzword into a meaningful product advantage. Discover how successful UX leaders uncover latent needs, measure impact, and build AI experiences that truly resonate with customers.