Master 2025 Marketing Budget Negotiations

Lightning Lessons

Practical skills & tools to accelerate your career

Master 2025 Marketing Budget Negotiations

Hosted by Libby Weissman

What you'll learn

Speak the CFO’s Language

Learn how to lead the right numbers to justify marketing investments, including brand campaigns.

Structure Your Ask for Success

Present budget options that align with both marketing goals and finance priorities, increasing your chances of approval.

Invite Debate on Key Assumptions

Encourage open discussion on critical assumptions to gain trust and strengthen your argument.

Why this topic matters

As 2025 planning kicks into high gear, marketing leaders are under more pressure than ever to secure budgets and demonstrate ROI. This lightning lesson offers three practical strategies to navigate budget talks successfully and secure the resources you need for 2025. Walk away with proven negotiation strategies and a ready-to-use template to guide your conversations with your CFO.

You'll learn from

Libby Weissman

VP Marketing | Startup Advisor | Kellogg MBA

Hi, I'm Libby, a former marketing leader turned advisor and consultant. As an analytical systems thinker with a knack for balancing art and science, I love helping businesses grow through marketing.

Over the past decade, I’ve worked across various industries, business models, and company sizes. Notable highlights include leading Caviar’s marketing team through the DoorDash acquisition and the COVID-19 pandemic, building marketing from the ground up at a PropTech marketplace (scaling from 0 to 50k customers), and advising over 15 clients on growth marketing.

DoorDash