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All Lightning Lessons

The Keys to Effective Brand Marketing

Hosted by

Kira Klaas

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What you'll learn

Connect brand, product, and growth marketing

Collaboration between marketing teams can be challenging—learn how brand can take the lead.

Earn alignment and own change management

Earn buy-in from key leaders and navigate planning cycles with a clear, proactive plan.

Upgrade your ops (planning, playbooks, briefs, etc.)

Turn your briefs and strategy docs from stale deck into visual frameworks and robust project management databases.

Why this topic matters

Successful brand marketing is the ultimate output of a cohesive strategy, leadership buy-in, and cross-functional alignment. If you are marketing leader, or are anyone who cares about your company's brand, this class is for you.

You'll learn from

Kira Klaas

Brand leader • Notion, Brex, Gusto

Former Head of Brand at Notion, Director of Brand at Brex, Brand Strategist at Gusto & Redbubble

Kira has over a decade of experience operating respected B2B & B2C tech brands and advising various early-stage startups. Her campaigns have been featured on AdWeek, Digiday, Business Insider, The Drum, and even ABC7 news.

She also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers, and serves as a mentor with First Round's Fast Track program.

Previously at

Notion
Brex
Gusto

Courses taught by Kira Klaas

Branding Strategy for Growth-Stage Leaders

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