Steen Rasmussen

The "Audi Framework" Your Path to Datadriven Recommendations

Google

Brand Leadership Community

CDOIQ Program

MeasureCamp

IIH Nordic

Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.

Understand the critical difference between the four types of outcomes and how to turn them into actionable insights

4 different Angles on Actually Analyzing Data

Narrow down the data-set you analyze by making sure you focus on the right segment for your objective

A Framework for Tactical Segmentation Analysis

Get introduced to a systematic method for analyzing analytics through the "Audi Framework" approach.

The Audi Framework: A simpler path to analyzing for action

If you're like many ambitious professionals, you're not new to AI. You use the tools, follow the news, and see the potential. Yet, you feel a persistent gap between your current usage and what's truly possible. You probably recognize these challenges: 1. Your AI usage feels ad-hoc. You can write impressive prompts and accomplish isolated tasks, but you lack a systematic way to build reliable, scalable solutions that integrate into complex workflows. You see impressive demos online but don't have a clear path to building them yourself. 2. You're struggling to distinguish signal from noise. The relentless stream of new models, research papers, and "ultimate guides" is impossible to keep up with. You worry that you're investing time in learning skills and tools that will become obsolete in a few months. You need a way to identify the foundational principles that last. 3. You see a massive career opportunity but aren't sure how to seize it. You don't just want to be a user of AI; you want to be the person who can confidently lead projects, architect solutions, and guide your team. You want to become the go-to expert, but you need a structured path to get there. If this sounds familiar, it's because you've moved beyond the beginner stage. You're ready to tackle the next set of challenges, and that is precisely where our course begins. It is built on a single yet prfound premise: the most effective way to master AI is to build with it. We teach you how to create practical applications and then connect them to the underlying research. This ensures you not only know how to build, but why your solutions work, allowing you to adapt to any new tool or model in the future. More importantly, building with AI energizes you to keep learning, develops your taste, and enables you to seize opportunities. What You Will Be Able to DoThis course is about acquiring practical capabilities. By the end of this course, you will be able to: 1. Build and Deploy Functional AI Prototypes You will move from ad-hoc prompting to engineering reliable systems. You will learn to write code that integrates LLMs with other tools and data sources to solve real-world problems. Specifically:- Build a Q&amp;A bot over your own documents (e.g., Confluence, internal wikis) using AI native methods beyond RAG.- Create automated workflows, such as generating a weekly summary report from Jira tickets or processing inbound emails.- Connect AI to external tools and APIs to perform actions, moving beyond simple text generation.- Evaluate, debug and improve the output of LLMs in a systematic way. 2. Develop a Durable Framework for Learning New Concepts You will learn how to distinguish between temporary trends and fundamental principles. This will enable you to learn effectively, cut through the noise, and focus on what truly matters. Specifically:- Understand the core mechanics of LLMs, such as context windows and attention, and how they impact performance.- Confidently assess new AI models, papers, and tools to determine their actual value for your work.- Develop a first-principles approach to prompt engineering, moving beyond simple templates.Identify the inherent limitations of current AI (e.g., hallucination, reasoning failures) and design systems to mitigate them. 3. Become the Go-To AI Strategist in Your Role You will gain the confidence and clarity to lead. This course provides the structure to not only enhance your own work but also to guide your team and organization. Specifically:- Identify and scope high-value AI opportunities within your own business workflow.- Lead an AI project from an idea to a working prototype.- Clearly articulate the capabilities, costs, and limitations of a proposed GenAI solution to stakeholders.- Establish best practices for integrating AI into your team's existing processes. How You Will Learn: A System for MasteryOur course is a comprehensive system designed for deep, practical learning. It combines live instruction, hands-on application, and an extensive knowledge base to ensure you can build with confidence. 1. Live Sessions: The Core Framework Your learning is anchored by four hours of live sessions. These sessions are not about a collection of tricks; they are designed to give you a durable mental framework. We distill the most critical information on how AI works, teach you how to learn effectively in this rapidly changing field, and provide concrete principles to guide you from your first line of code to a functional application. The goal is to equip you to push through challenges and build with sound judgment. 2. Projects &amp; Office Hours: Real-World Application Knowledge is solidified through hands-on projects and direct support. You will work on building applications relevant to your daily work, pushing past self-imposed limitations to see what is truly possible. In our office hours, we provide personalized guidance to unblock you and demonstrate advanced problem-solving in real-time. We use cutting-edge tools like Cursor and Claude Code to build solutions live, showing you how to leverage the most powerful development workflows available today. 3. Reference Materials: A Library for Builders Your learning is supported by an extensive library of original materials. Developed with over 300 hours of effort and spanning more than 200 pages, this resource is your detailed guide for independent building. It is continuously updated to stay current. When you encounter a specific problem weeks or months after the course, this library is designed to give you the concrete answers and guidance you need to solve it. Join a Professional Network of 5,000+ AI BuildersYour enrollment includes lifetime access to our private network. This is a community for sharing technical solutions, discussing new research, and advancing your career alongside other serious practitioners. The community has a dedicated Q&amp;A section and we will answer your questions there even after the cohort. Ready to Build?We recommend the immersive experience of our cohort-based course. A self-paced version is also available if your schedule requires flexibility at https://www.superlinear.academy/c/ai/. All Maven students receive complimentary access to the self-paced version, and lifetime update of new course materials. Who This Course Is Not ForWe are committed to transformative outcomes, which means being transparent about who will get the most value from this demanding program. This course may not be the right fit if: 1. You are completely new to programming. This is not a 'learn to code' course. While you don’t need to be an expert developer, you should be comfortable with basic programming concepts and at least know how to install Python. Being completely new to programming also suggest that you job doesn't require automation, and it may not benefit much from AI. 2. You are looking for a passive, theoretical overview of AI. This is an intense, hands-on program that requires active building. Our methodology is centered on learning by doing. If your primary goal is to listen to lectures without writing code, you will not get the intended value. 3. You want to train a foundational model from scratch. This course teaches you how to build valuable applications with LLMs, not how to build the models themselves. When the web browser emerged, the great opportunity was to build websites, not competing browsers. We believe the same is true for AI today, and our focus is entirely on application. 4. You are looking for a list of "100 best prompts" or quick hacks. We focus on teaching the durable, first-principles understanding needed to build real applications. We do not teach temporary tricks even when they may be desired at times. 5. You cannot identify any problems you want to solve. The course teaches you how to build solutions. If you have no professional or personal context where you can apply these powerful new skills, the learning will remain abstract and you won't benefit from the core, practical value of the program.

The future is here, but unevenly distributed

Course syllabus

Walkthrough building prototypes together. Learn their implications through LLM research and our technical insights.

Live Sessions

Content similar to the live sessions without the need for interactions. Fit your busy schedule and learn on your own pace.

Offline/Async Courses


Build your own GenAI solution for your particular use case. Apply the tools and mindsets learned in class

Weekly projects

Get feedback and coaching on your class project. Learn what other students have built.

Office hours

Course schedule

You are using AI, but feel like you can be much better at it. You want to apply AI to your daily work and actually boost productivity.

You want to understand what AI is, how to learn it well, and where it falls short—so you don’t waste time on things that won’t matter.

You want to become the go-to-expert in AI and capture this opportunity of a lifetime.

Who is this course for

What you’ll get out of this course

Go beyond basic tools. You'll learn to code and deploy functional prototypes land automated workflows using APIs, latest tools, and advanced frameworks.

Build Real-World AI Solutions, Not Just Prompts

Stop chasing fleeting trends. We teach you the core principles of LLMs so you can confidently evaluate new models and future-proof your skills.

A Lasting Framework to Navigate AI's Future

Learn to identify high-value opportunities, lead AI projects from idea to prototype, and clearly articulate strategy to your stakeholders.

Become the Go-To AI Expert on Your Team

The AI tool landscape is noisy. We save you hundreds of hours by rigorously testing the latest tools, showing you which ones work best for specific tasks in our live office hours and community Q&amp;A during and after the class.

Leverage the Best AI Tools, Vetted for You

Receive our 200+ page, continuously updated knowledge base. This is your go-to reference for solving building challenges long after the course ends. Join a community of 5,000+ like minded AI trailblazers.

A Lifetime Library and Community of Builder Knowledge

Stop chasing tricks. Master the durable skills and vetted tools to build real-world AI solutions.

Yuzheng Sun, PhD

Statsig.com Data Scientist | Ex Tencent Director | Ex Meta/Amazon/BCG | Tech channel with 200k+ subscribers and 5k+ paid members

Yan Wang, PhD

Applied Scientist @ Samsara | Olympic Torchbearer | Ex Pinterest/Microsoft | Ex Tech blogger with 100k+ subscribers

Cohort 9

Cohort 10

"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." – Steve Jobs With ever-increasing amounts of data 📈, do you find it challenging to: - Find yourself drowned in data cleansing &amp; prep exercise 🧹- Rapidly conduct deep analysis to identify key levers and root causes 🔍- Precisely and swiftly identify the key insights that can move the needle 🎯- Tell a persuasive story with data that moves your audience and gets you what you want 🗣️ You are not alone, McKinsey estimates most organizations capture less than one-third of the value from their data. The good news! You now have an AI Sidekick 🤖, which will give you unprecedented speed, scale, and quality to turn your data into gold. ✨ This course will teach you the step-by-step secrets to go from asking the right questions to crafting the most powerful narratives using data to achieve whatever professional and personal goals you set. 🎓 Imagine this: You're presenting your latest project, armed not just with data, but with a powerful story that captivates your audience. They're hooked on every word, every chart, every insight. &nbsp;📊 This is the power of AI-driven data storytelling.✨ 💡 About the Course By the end of the course, you'll become adept at using AI to turn complex data into compelling stories that drive action and impact. 🚀 You'll learn how AI can augment your analytical capabilities, automate tedious tasks, and provide deeper insights that were previously unimaginable 🧠. You’ll get step-by-step guidance and 50+ prompts to go from identifying the right questions to weaving data into an impactful narrative. 📝 Specifically, we will cover: 1. Enhanced Data Processing: AI can handle large datasets more efficiently than traditional methods, enabling faster and more accurate analysis. 📊 2. Predictive Analytics: AI models can predict future trends based on historical data, allowing for proactive decision-making. 📈 3. Automated Insights: AI algorithms can automatically generate insights from data, highlighting patterns and anomalies that might be missed by human analysts. 💡 4. Natural Language Processing (NLP): AI-driven NLP tools can convert complex data into easy-to-understand narratives, making data accessible to non-technical stakeholders. 🗣️ 5. Personalized Storytelling: AI can tailor data stories to specific audiences, ensuring that the right message is delivered to the right people. 🎯

Unleash your data storytelling potential with AI

Module1: AI Ecosystem &amp; Predictions 🌐

Live Session 1

Module 2: Supercharge Productivity &amp; Quality with AI 🚀

Live Session 2

Module 3: Hands-on Case Study - Real-life example to test the power of AI 💪 🤖

Live Session 3

Integration, Live AMA, and Wrap Up.

Live Session 4

Business Leaders and Managers: Who want to leverage AI for better decision-making &amp; greater influence

Data Analysts and Scientists: Looking to enhance their analytics &amp; storytelling skills

Marketing Professionals: Seeking to use data to craft compelling narratives.

Explore the current landscape and future trends of AI in data analytics to stay ahead of the curve

Deeper Understanding of the Gen AI Ecosystem & Predictions 🌐

Evaluate and select the most effective AI models to enhance your data analysis and storytelling capabilities

Comparison of the Best AI Models Suited for Data Analysis & Storytelling 🤖

Follow a comprehensive framework that combines AI techniques with proven data analysis methods for making informed decisions

A Robust Framework for Making Data-Driven Decisions Using AI 🧠

Learn actionable steps to leverage AI tools for boosting productivity and improving the quality of your data analysis

A Step-by-Step Guide on How to Supercharge Your Productivity and Quality of Output 🚀

Utilize a collection of 50+ AI prompts designed to help you start your data analysis and storytelling projects efficiently

Prompting Best Practices with Over 50+ Prompts to Get Off the Blocks Quickly ⚡

Master storytelling techniques and frameworks that incorporate AI to create compelling and impactful narratives

Storytelling Best Practices and Frameworks Along with Strategies to Leverage AI to Tell Powerful Stories 📚

Receive a 50-page playbook packed with 100+ AI prompts and a unique prompting framework to guide you on your journey

Your Data Storytelling Playbook 📖

Get free access to Custom GPT with personalized guidance and support from Amit Rawal, your expert data storytelling mentor

Your Personal AI Coach 🤝

Learn how to master AI 🤖 tools & frameworks to become 10X faster 📈 and smarter 🧠 at analyzing and storytelling with data. 

Cohort 4

Amit Rawal

Chief Product & AI Officer, Ex-Apple AI/ML Product Leader, Stanford Fellow

Cohort 3

Cohort 5

By the end of this course, you will experience a complete transformation in how you approach customer behavior, decision-making, and product/service development. You'll learn the strengths and weaknesses of the three core customer jobs-to-be-done frameworks in the marketplace:- Ulwick's Outcome-Driven Innovation Framework;- Kalbach's JTBD Canvas 2.0; and- Boehme's Wheel of Progress® framework. How they stand up (and compare) when tackling different goals and objectives, use cases, related to product innovation, job mapping, experience design, and customer progress design. You'll get practical, hands-on use of each framework through a collection of ChatGPT prompt engineering exercises built around select B2C and B2B case studies. Here’s how: Shift from Product-Centric to Progress-Centric Thinking - Move beyond focusing on product features and demographics. - Understand that customers hire products to make progress in their lives. - Learn to design products and services that meet specific customer jobs and outcomes. Master Practical JTBD Frameworks - Learn three key frameworks: Ulwick’s Outcome-Driven Innovation (ODI), Kalbach’s JTBD Canvas, and Boehme’s Wheel of Progress®. - Confidently apply the right framework for product innovation, journey mapping, and behavioral analysis. - Gain tools to map customer journeys, uncover unmet needs, and prioritize opportunities. Improve Decision-Making with Deeper Customer Insights - Understand the Forces of Progress that drive customer decisions (habits, pushes, desires, avoidances, pulls, anxieties). - Learn to address barriers to adoption and motivate customers to choose your solution. - Make better strategic decisions by grounding them in behavioral and emotional insights. Identify and Prioritize High-Impact Opportunities - Use Kalbach's JTBD Canvas 2.0 to map out the end-to-end experience. - Use Ulwick’s ODI framework to quantify customer needs and calculate Opportunity Scores. - Learn how to prioritize features and innovations based on customer outcomes, focusing on what delivers the most value. Gain Expertise in Emotional and Behavioral Drivers - Understand the emotional and social dimensions that influence purchasing decisions. - Identify key moments of struggle and progress using the Wheel of Progress®. - Design solutions that resonate not just functionally, but emotionally and behaviorally. Select and Apply the Right JTBD Framework with Confidence - Get clarity on when and how to use each framework based on your goals and team needs. - Confidently lead cross-functional teams through the JTBD process, aligning efforts around customer progress. -By the end, you’ll have a strategic toolkit to create products and services that genuinely help customers make progress, while improving your ability to innovate, map customer journeys, and prioritize the right opportunities for growth.

How to utilize Top 3 Jobs-to-be-done (JTBD) Frameworks

Four Live Cohort Sessions; all sessions recorded.

June 3rd to 12th

Taught using both B2C and B2B Case Studies using tailored ChatGPT Prompts for each case study. Final project to apply learnings around a Use Case of your choice. Opportunity to mix and match different Customer JTBD Frameworks to fit your needs.

Case Study Based

Product Managers and Innovators looking to uncover and prioritize unmet customer needs to drive product innovation and market success.

Customer Experience (CX) and UX Designers who want to map customer journeys more effectively to address why people 'hired' the product.

Marketers and Behavioral Analysts who need to create messaging that resonates with customer progress, motivations, and emotional drivers.

Business Strategists aiming to apply JTBD insights to gain a competitive advantage and align teams around clear customer goals and needs.

Entrepreneurs interested in developing products or services that meet real customer jobs, avoiding the pitfalls of feature-focused methods.

What is Job Theory? It's origins. Core concepts related to identifying the struggling moment, situational context, customer progress (not products), job types, and outcomes.

An Introduction to Job Theory

An overview of the three core frameworks for customer jobs-to-be-done research: Ulwicks Outcome-Driven Innovation, Kalbachh's JTBD Canvas 2.0, and Boehme's Wheel of Progress® (informed by the work of Bob Moesta).

An overview of the three core JTBD frameworks

An overview of the five types of innovation (product or service, operational, new market, disruptive, and transformational). Which JTBD framework is best to utilize in each case.

The five types of innovation and which framework should you leverage

A deep dive into the Outcome-Driven Innovation framework leveraging ChatGPT prompt engineering to demonstrate it's strength's and weaknesses centered around a specific case study.

A deep dive into Ulwick's Outcome-Driven Innovation framework (ChatGPT-driven)

A deep dive into the JTBD Canvas 2.0 framework leveraging ChatGPT prompt engineering to demonstrate it's strength's and weaknesses centered around a specific case study.

A deep dive into Kalbach's JTBD Canvas 2.0 framework (ChatGPT-driven)

A deep dive into the Wheel of Progress® framework leveraging ChatGPT prompt engineering to demonstrate it's strength's and weaknesses centered around a specific case study.

A deep dive into Boehme's Wheel of Progress®  framework (ChatGPT-driven)

Determining which JTBD Framework is best for your use case based upon your problem space and key outcomes. Matching your goals to the 'best fit' framework and its associated strengths/weaknesses.

Selecting the right Customer JTBD Framework for your Use Case

By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.

JOHN GUSIFF

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build. Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group® - a revolutionary AI-powered approach to understanding what people really want. Why This Course Is DifferentMost market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build. Using my Oracle and Architect framework, you'll learn to:→ Move beyond traditional "validation" to achieve true Product-Market Flow→ Build AI thought partners that give you deep market insights 24/7→ Tap into the authentic voice of your market at scale→ Understand not just what people do, but why they do it What Makes This Approach Unique:→ Goes beyond surface-level data to uncover emotional and cultural drivers→ Teaches you to build your own AI thought partners, not just use tools→ Focuses on deep listening rather than validation→ Combines human-centered research with cutting-edge AI technology Real Results From My Methodology:→ Helped companies pivot features to drive 40% surge in user adoption→ Reduced churn rates by 30% through deeper customer understanding→ Increased revenue by 20% by identifying hidden market opportunities→ Secured 25% market share in new markets within 6 months→ Saved millions in wasted resources and customer acquisition costs The secret?→ Stop building what you think people want and telling them what to buy.→ Instead, start listening to what the market actually needs and is telling you what to sell. If you are ready transform your vision into market-validated success then please join us. .

Ready to stop guessing and start knowing what your market truly wants?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Visionary EntrepreneursBuild with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

Marketers &amp; Growth LeadersSpot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

Consultants &amp; Agencies Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

Solopreneurs &amp; Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

Product &amp; Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

This Course Is Perfect For:

What This Course Will Help You Do

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Validate Ideas with Confidence and Eliminate Guesswork

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group® technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Uncover Hidden Market Opportunities

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Craft Products and Campaigns People Love

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Optimise Existing Products and Campaigns

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Develop Winning Go-to-Market Strategies

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Pivot Your Strategies Proactively - Not Reactively

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Minimise Risk, Maximise Success
 

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Create AI-Powered Virtual Personas and Market Validation Companions

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Build Your DIY AI-Powered Market Research Toolkit
 

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

Join a Community of Market Innovators

Unlock the power of AI and the Billion-Person Focus Group® to decode what your market really wants in ways traditional research can't.

Lightning Lessons

The "Audi Framework" Your Path to Datadriven Recommendations